2001-2002 Annual Report to Parliament

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Schedule C


Schedule C – Measuring Client Satisfaction


Our 2001 CCRA Annual Survey suggests that at least as many Canadians (68% compared to 61% last year) believe that CCRA is doing a good job overall. While some of this increase may be attributable to Canadians tending to be more supportive of government in the period following September 11, we nonetheless feel that these are relevant increases. Please see Exhibit 20 for a comparison of our Annual Survey results and margins of error for the last two years.


As noted in Exhibit 19 below, we also did reasonably well on nine other elements that were included in the survey.


Exhibit 19: Performance of the CCRA – Information from the CCRA Annual Survey 2001



During 2002-2003, we will develop a strategy to enhance the way we monitor and report on client satisfaction across our business lines. We will also undertake a study of other jurisdictions to develop appropriate performance benchmarks for individual indicators.


The main elements of our proposed strategy include more rigour and better coverage in measuring client satisfaction, and consistent measurement and reporting against eight newly defined primary indicators of client satisfaction. These indicators are:
  • timeliness

  • accuracy

  • accessibility

  • clear and simple messaging
  • fairness (equal treatment)

  • competency

  • courtesy

  • service in both official languages


A balanced coverage will be achieved by surveying the key client groups identified in Future Directions, one of our business transformation initiatives. These groups are: customs; individuals and benefit recipients; small and medium business; large business; and charities. We will also survey our stakeholders and partners to improve the comprehensiveness of our results. The 2002-2003 Annual Report will include the results of this new survey.


The implementation of our change agenda supports our commitment to improving client service. The efficiencies and better performance that will result from the innovation enablers we have put in place will lead us to our ultimate client satisfaction goal: that the vast majority of Canadians believe the CCRA is doing a good job overall.


Exhibit 20: Annual Survey Results and Margins of Error

Annual Survey Result This Year's Rating
2001 Result and Margin of Error*
Last Year's Rating
2000 Result and Margin of Error*
Year-to-Year Change Statistically Significant?** Page Reference

Rate the CCRA as doing a good or very good job overall

68%

± 1.74%

61%

± 1.86%

Yes

1-17, 1-28,
1-42, 1-138

Rate the CCRA as doing a very good job overall

12%

± 1.86%

9%

± 1.09%

Yes

1-17

Rate the CCRA as doing a good or very good job in area of income tax

74%

± 1.68%

71%

± 1.77%

Yes

1-39, 1-42

Agree that tax guides and materials are clear and simple to understand

69%

± 1.77%

67%

± 1.84%

No

1-44

Agree that Tax Services staff are knowledgeable and competent

85%

± 3.63%

80%

± 4.17%

No

1-54

Rate the CCRA as doing a good or a very good job when it comes to the Canada Child Tax Benefit

78%

± 3.32%

75%

± 3.51%

No

1-64, 1-65

Rate the CCRA as doing a good or a very good job when it comes to the GST/HST credit

75%

± 2.75%

73%

± 2.88%

No

1-64, 1-65

Rate the CCRA as doing a good or a very good job when it comes to Customs

77%

± 3.15%

75%

± 3.62%

No

1-78

Agree that the Customs staff are knowledgeable and competent

90%

± 2.36%

88%

± 2.72%

No

1-80

Aware of the right to appeal an assessment made by the CCRA

71%

± 1.70%

69%

± 1.77%

No

1-88

Agree that the CCRA acts in a professional manner in its dealings with the public

88%

± 1.21%

86%

± 1.33%

Yes

1-138

Agree that the CCRA treats the public with respect

83%

± 1.40%

78%

± 1.58%

Yes

1-138

Agree that the CCRA is honest in its dealings with the public

82%

± 1.44%

77%

± 1.61%

Yes

1-138

Agree that the information that Canadians provide to the CCRA is treated confidentially

81%

± 1.47%

77%

± 1.61%

Yes

1-138

Agree that the CCRA acts in a fair manner in its dealings with the public

81%

± 1.47%

76%

± 1.63%

Yes

1-138

Agree that the CCRA uses advanced technology to provide services to the public

78%

± 1.55%

79%

± 1.56%

No

1-138

Agree that the CCRA is efficient

77%

± 1.57%

74%

± 1.68%

Yes

1-138

Agree that the CCRA is continually improving its service to the public

73%

± 1.66%

68%

± 1.78%

Yes

1-138

Agree that the CCRA cares about the needs of the public

73%

± 1.66%

67%

± 1.80%

Yes

1-138


*Margin of error is accurate 19 times out of 20


**Significance of year-to-year change measured using 5% level of significance

Date modified:
2003-04-25