Date: 20081024
Docket: T-1439-07
Citation: 2008 FC 1198
Ottawa, Ontario, October 24, 2008
PRESENT: The Honourable Mr. Justice Zinn
BETWEEN:
ASTRAL MEDIA RADIO INC., CTV
LIMITED,
CORUS ENTERTAINMENT INC.,
ROGERS MEDIA INC. and STANDARD RADIO
INC.
Plaintiffs
and
SOCIETY OF COMPOSERS, AUTHORS
AND
MUSIC PUBLISHERS OF CANADA and
THE NEIGHBOURING RIGHTS COLLECTIVE OF CANADA
Defendants
REASONS FOR JUDGMENT AND JUDGMENT
[1]
The
Regulations Defining “Advertising Revenues” don’t quite live up to their
name.
[2]
The
fundamental issue between the parties is whether a radio station that both
produces and broadcasts an advertisement for a client under a turn-key contract
is permitted to exclude the value of the production services it provided from
the calculation of its advertising revenues.
[3]
For
the reasons that follow, I am of the view that the value of production services
in such a situation is not included in “advertising revenues,” and accordingly,
I grant summary judgment to the Plaintiffs by way of a declaration to that
effect.
Background
[4]
The
Plaintiffs are all commercial radio broadcasters operating and broadcasting at
locations across Canada pursuant to licences issued by the Canadian
Radio-television and Telecommunications Commission.
[5]
The
Defendant, Society of Composers, Authors and Music Publishers of Canada (SOCAN),
is a collective society referred to in section 67 of the Copyright Act,
R.S.C. 1985, c. C-42. SOCAN grants licences and collects royalties for the
benefit of music composers and publishers. The Defendant, The Neighbouring
Rights Collective of Canada (NRCC), is also a collective society referred to in
section 67 of the Copyright Act. NRCC grants licences and collects
royalties for the benefit of music performers and sound recording owners.
[6]
The
Plaintiffs broadcast music that is subject to the payment of royalties to SOCAN
and NRCC. Pursuant to section 67.1 of the Copyright Act, both SOCAN and
NRCC file proposed tariffs that set out the royalties to be paid by the Plaintiffs
and others who broadcast musical works, performers’ performances, and sound
recordings to the public. The tariffs proposed by the Defendants are subject
to review and approval by the Copyright Board of Canada. Once approved, they
are published in the Canada Gazette.
[7]
Pursuant
to section 68.1 of the Copyright Act, NRCC’s approved tariffs were
calculated based on the “advertising revenues” of radio broadcasters. That
section authorized the Board, by regulation, to define “advertising revenues”.
Prior to 2003, SOCAN’s approved tariffs relating to commercial radio were based
on the “gross revenues” of those broadcasters. In 2005, the Copyright Board
certified a combined, single tariff for the royalties payable to SOCAN and NRCC
with respect to the years 2003-2007 (“the 2005 decision”). The harmonized
tariff was to be based on advertising revenues as defined in the Regulations
Defining “Advertising Revenues”, SOR/98-447 (“the Regulations”). Although nothing in this case turns on it, the 2005 decision was
quashed by the Federal Court of Appeal for insufficiency of reasons: See Canadian
Association of Broadcasters v. Society of Composers, Authors and Music
Publishers of Canada et al, 2006 FCA 337. Accordingly, the 2003-2007
commercial radio tariffs were re-certified by the Copyright Board by decision dated
February 22, 2008, with no variation but with better reasons.
[8]
The
relevant portions of the Regulations are as follows:
2.
(1) For the purposes of subsection 68.1(1) of the Copyright Act,
"advertising revenues" means the total compensation in money, goods
or services, net of taxes and of commissions paid to advertising agencies,
received by a system to advertise goods, services, activities or events, for
broadcasting public interest messages or for any sponsorship.
(2) For the purpose of calculating advertising
revenues, goods and services shall be valued at fair market value.
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2. (1) Pour l'application du paragraphe 68.1(1) de la Loi sur le droit
d'auteur, « recettes publicitaires » s'entend du total, net de
taxes et des commissions versées aux agences de publicité, des contreparties
en argent, en biens ou en services, reçues par un système pour annoncer des
biens, des services, des activités ou des événements, pour diffuser des
messages d'intérêt public ou pour des commandites.
(2) Aux fins du calcul des recettes
publicitaires, les biens et services sont évalués à leur juste valeur
marchande.
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The Regulations were promulgated by the
Copyright Board in 1998 and published in the Canada Gazette Part II,
Vol.132, No.19.
[9]
Prior
to promulgating the Regulations, the Copyright Board by notice dated September
24, 1997, issued a draft definition of “advertising revenues” which it
described as Proposed Regulations and Comments. The draft was circulated to
interested parties for comment. The wording of the Proposed Regulations
differed slightly from those which were ultimately promulgated in 1998. The
relevant portions of the Proposed Regulations read as follows:
1.
“Advertising revenues”
means the total value, net of taxes and of commissions paid to advertising
agencies, of compensations, whether in monies, goods or services, received by
a wireless transmission system to advertise goods, services, activities or
events, for broadcasting public interest messages or for any sponsorship.
2. For the purposes of these regulations,
(a) goods and services are valued at their
fair market value;
…
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1. «Recettes publicitaires» s'entend du
total, net de taxes et des commissions versées aux agences de publicité, des
contreparties en argent, en biens ou en services, reçues par un système de
transmission par ondes radioélectriques pour annoncer
des biens, des services, des activités ou des événements, pour diffuser des
messages d'intérêt public ou pour des commandites.
2. Pour les fins du présent règlement:
(a) les contreparties en biens et services
sont évaluées à leur juste valeur marchande;
…
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[10]
The
Regulations, when promulgated and published, were accompanied by a Regulatory
Impact Analysis Statement (RIAS). The RIAS which was published with the
Regulations references the section numbering of the Proposed Regulations rather
than the section numbering of the Regulations as they were published in the Canada Gazette. The RIAS states,
among other things, that:
The Board
intends that all forms of advertising revenues be included in the rate base.
Given the ongoing evolution in this market, it seems preferable to adopt a
general definition and see how the market develops in the long run.
The Board
also intends to exclude from the rate base revenues that are clearly not
advertising revenues. The Regulations achieve this through the reference, in
section 1, to "compensations ... received ... to advertise goods,
services, activities or events, for broadcasting public interest messages or
for any sponsorship". This excludes from the rate base (a)
subscription revenues, (b) production revenues and, (c)
revenues for leasing personnel or space for the purposes of production.
As to
compensations in kind, paragraph 2(a), which provide that goods and
services are valued at their fair market value, is sufficient to deal fairly
with all the other concerns raised in this respect.
Section 1
and paragraph 2(a) [i.e. subsections 2(1) and 2(2) of the
Regulations] of the Regulations, when read together, also allow a system
to exclude from the rate base the fair market value of the production
services provided under a "key in hands" contract pursuant to which
the system provides both advertising and production services.
(emphasis added)
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La
Commission entend que toute recette publicitaire, quelle qu'elle soit, fasse
partie de l'assiette tarifaire. Comme il s'agit d'un marché en constante
évolution, il semble préférable d'opter pour une définition de portée
générale tout en surveillant la réaction à long terme dans ce marché.
La
Commission désire par ailleurs exclure de l'assiette tarifaire les revenus
qui, clairement, ne sont pas des recettes publicitaires. Le règlement y
arrive en parlant, à l'article 1, de « contreparties... reçues... pour
annoncer des biens, des services, des activités ou des événements, pour
diffuser des messages d'intérêt public ou pour des commandites », ce qui
exclut a) les recettes d'abonnement, b) les recettes de
production, et c) les recettes provenant de la fourniture de locaux
ou de personnel à des fins de production.
Quant
aux contreparties en nature, le paragraphe 2a), en prévoyant que les
biens et services sont évalués à leur juste valeur marchande, permet de
traiter équitablement de toutes les autres préoccupations formulées à cet
égard.
L'article
1 et l'alinéa 2a) [paragraphes 2(1) et 2(2) du règlement] du
règlement, lus ensembles, permettent au système d'exclure de l'assiette
tarifaire la juste valeur marchande des services de production fournis dans
le cadre de contrats « clés en mains », en vertu desquels le
système fournit des services de production autant que de publicité.
(je
souligne)
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The reference in the RIAS to a “key in
hands” contract is a reference to what is more commonly known in English as a
“turn-key” or “bundled” contract.
[11]
Commercial
radio broadcasters air advertisements. Their customers are either advertising
agencies (“ad agencies”) who are seeking to purchase air time for their
clients, or they are the businesses themselves that are the subject of the ads
( the “advertisers”). This action deals with the revenue radio stations receive
directly from advertisers.
[12]
Advertisers
may come to the broadcaster seeking air time with air-ready materials in hand,
just as the ad agencies do. Alternatively, advertisers may come to the
broadcaster seeking air time without air-ready materials in hand. In the
latter instance, they are seeking the assistance of the broadcaster to produce
the material for them. These are the turn-key contracts referenced above. The
evidence is that radio stations quote and bill a single fee to advertisers to
produce and air a commercial. The expenses and costs incurred by the station
in producing the advertisement are not broken down or billed separately to the advertiser,
nor are they accounted for separately by the station. The compensation received
by radio stations in connection with these expenses and costs is referred to as
production revenue.
[13]
Prior
to the 2005 decision, the Plaintiffs had been calculating their royalty payments
on the basis of the full amount received under advertising contracts, including
the value of any related production services provided by the broadcaster itself.
After the 2005 decision, the Plaintiffs concluded that the revenue base used to
calculate royalties payable to NRCC and SOCAN should exclude the costs of any
production services provided to advertisers. Based on this interpretation of
the Regulations, the Plaintiffs consider that they have overpaid royalties to
NRCC since 1998 and to SOCAN since 2003.
[14]
Notwithstanding
the Plaintiffs’ view that they had miscalculated the required royalty payments
and are overpaying the Defendants, the Plaintiffs have continued to pay
royalties on the full amount of revenue received under advertising contracts,
out of concern that a unilateral deduction of production revenues could expose
them to an action under subsection 38.1(4) of the Copyright Act. That
section provides a collective society with a rather extraordinary remedy where
a party has not paid “applicable royalties”. It provides that in lieu of other
remedies, the collective may elect an award of statutory damages in a sum of
not less than three and not more than ten times the amount of the applicable
royalties, as the court considers just. While the Plaintiffs say that they are
confident in their interpretation that production costs are to be deducted from
the total revenues received for turn-key advertising contracts, they are not
confident enough to risk an award of damages of this magnitude if they are in
error.
[15]
Since
February of 2006 the parties have been in negotiations over the calculation of
advertising revenues. The Defendants have maintained that no deduction of a radio
stations’ production costs is to be made from the advertisement revenue it
receives.
[16]
In
July of 2006, one of the Plaintiffs, Standard Radio Inc., hoping to resolve the
dispute, applied to the Copyright Board for an interpretation of the Regulations
Defining “Advertising Revenues”. On November 30, 2006, the Board dismissed
the application on jurisdictional grounds.
[17]
Vice-Chairman
Stephen J. Callary wrote a concurring decision in which he agreed that the
Board had no jurisdiction to issue the ruling sought, but nonetheless went on
to provide his comments on the interpretation dispute, writing that “[i]n my
opinion, the fair market value of production services can be deducted from
revenues obtained from turnkey contracts (…)” Mr. Callary was the Chair of the Panel
of the Board that rendered the 2005 decision.
[18]
The
present proceedings were initiated by the Plaintiffs in August of 2007. In
this action the Plaintiffs seek only the following relief:
a.
A declaration that the Regulations Defining
“Advertising Revenues,” SOR/98-447, permit radio broadcasters to deduct the
fair market value of any production services that are provided to advertisers
from the advertising revenues to which those production services relate and
upon which royalties are to be paid under the NRCC 1998-2002 Radio
Tariff and the SOCAN-NRCC Commercial Radio Tariff 2003-2007; and
b.
Such further and other relief and orders as may
be necessary to implement any such declaration made by the Court.
[19]
SOCAN
brought a motion to strike the Statement of Claim on grounds that this Court
was without jurisdiction to grant the requested relief. They were
unsuccessful. In her Reasons for Order dated December 3, 2007, Prothonotary
Milczynski held that “it is not plain and obvious that the Federal Court does
not have jurisdiction pursuant to section 20 of the Federal Courts Act
and section 37 of the Copyright Act to determine the issues raised in
the Statement of Claim or grant the relief sought”.
[20]
The
Defendants then filed their Statements of Defence. Both counterclaimed for (a)
a declaration that the Regulations require the inclusion of all amounts
received under turn-key contracts in the calculation of “advertising revenues”,
and (b) alternately, if the Court finds that the Plaintiffs are entitled to
deduct the fair market value of production services from their respective
advertising revenues, declarations relating to the accounting for the fair
market value of airtime associated with turn-key contracts and a methodology
for calculating the same. In their January 21, 2008 Statements of Reply and
Defence, the Plaintiffs submit that there is no basis in law or fact for the
declaratory relief sought in the counterclaims.
[21]
The
present motion for summary judgment is supported by the affidavit evidence of
Gary Maavara, VP and General Counsel of Corus Entertainment Inc, one of the
Plaintiffs. His testimony relates to historic royalty rates, turn-key
contracts, and the timeline of the broadcasters’ dispute with SOCAN and NRCC.
[22]
For
its part, SOCAN filed an affidavit from Mr. Rob Young, a media consultant with
PHD Canada. Mr. Young’s affidavit deals primarily with the ways in which radio
stations earn advertisement revenue and the types of contracts into which they
enter. He states that based on his knowledge, “radio stations do not
charge a separate or additional fee to direct advertisers for the production of
their commercials as part of turn-key contracts. The direct advertiser with an
air-ready commercial is charged the same amount for an equivalent buy as a
direct advertiser seeking a turn-key contract.”
[23]
NRCC
filed an affidavit from Mr. Alan Mak, an accountant with the firm Rosen &
Associates. Mr. Mak attests that from an accounting perspective, “revenue is
not defined according to the types of costs that are incurred. Revenues (or
sources/types of income) are identified and attributed for accounting purposes
to the appropriate revenue description activity,” and that “it is not clear
that the Plaintiffs earn revenues from production services, as distinct from
advertising revenue”.
Issues
[24]
The
parties have raised a number of issues:
a.
Does
this Court have jurisdiction to determine the Plaintiffs’ action?
b.
Has
the test for summary judgment under Rule 213 of the Federal Courts Rules been
met or are there genuine issues requiring a trial?
c.
Should
the Court exercise its discretion not to grant declaratory relief?
d.
What
evidence is appropriate for the Court to consider in determining the proper
interpretation of the Regulations?
e.
What
is the proper interpretation of the Regulations?
Analysis
Does this Court have
jurisdiction to determine the Plaintiffs’ action?
[25]
The
Defendants submit that this Court has no jurisdiction to grant the relief
sought by the Plaintiffs. They argue that jurisdiction resides exclusively
with the Federal Court of Appeal pursuant to section 28 of the Federal
Courts Act. The argument advanced by the Defendants may be summarized in the
following statements.
a.
The
declaration will have application beyond the interests of the Plaintiffs.
b.
It
is relief in which both the Copyright Board and the Attorney General of Canada
have a legitimate interest.
c.
If
the claim for declaratory relief was brought in a provincial Superior Court,
its practice may or may not provide for participation by the Copyright Board
and the Attorney General of Canada.
d.
Parliament
has avoided this potential anomaly through the enactment of sections 18, 18.1
and 28 of the Federal Courts Act which provide for the grant of
declaratory relief against federal boards, commissions and tribunals by way of
application for judicial review.
e.
On
a judicial review application service on the Attorney General is required and
both he and the Copyright Board may participate.
f.
The
Copyright Board is a federal board identified in subsection 28(1) of the Federal
Courts Act and therefore exclusive jurisdiction to grant the relief sought
lies exclusively with the Federal Court of Appeal.
[26]
There
are more than a few flaws in this submission. However, the submission fails
for one fundamental reason: the Plaintiffs are not seeking relief against the Copyright
Board or a review of its decision; they are seeking an interpretation of a
regulation. This is not a proceeding in the nature of judicial review which
would engage the Federal Court of Appeal’s jurisdiction under section 28 of the
Federal Courts Act. The Court is not being called upon to exercise any
kind of supervisory jurisdiction, nor is the action a collateral attack on a
decision of the Copyright Board, as was the case in SOCAN v. Maple Leaf
Sports and Entertainment, 2005 FC 640, where it was found that the pleadings
could only be pursued by way of judicial review. I agree entirely with the
Plaintiffs’ submission that “if the interpretation of a regulation is a ruling
“against” the delegate who promulgated the regulation, then, according to the
Defendants, section 18 of the Federal Courts Act would require that no
federal regulation could ever be interpreted except by judicial review and both
the delegate and the Attorney General would have to be a party to every
proceeding in which such an interpretation was made”.
[27]
The
Defendants also advanced an argument that what was being sought by the
Plaintiffs fell under subsection 18.1(4)(c) of the Federal Courts Act,
because it was really a claim that the Copyright Board had “erred in law in
making a decision or an order, whether or not the error appears on the face of
the record”. As the Plaintiffs were quick to point out, they are not in any
way suggesting that the Board made any error in law in reaching the decision
respecting the tariff to be paid to the Defendants; if they had, they would
have sought review of the original decision of the Board.
[28]
Although
the Federal Court of Appeal has exclusive jurisdiction in matters involving a
judicial review of any order or decision of the Copyright Board, that is not
the basis of the current proceeding. The current proceeding is an action for a
declaration. Rule 64 of the Federal Courts Rules is quite explicit that
if this Court otherwise has jurisdiction over the matter, it is no impediment
to jurisdiction that the only relief sought is declaratory relief.
[29]
In
my view, it is clear that this Court does have jurisdiction over the subject
matter of this action. This jurisdiction is found in section 37 of the Copyright
Act which provides as follows:
37. The Federal Court has
concurrent jurisdiction with provincial courts to hear and determine all
proceedings, other than the prosecution of offences under section 42 and 43,
for the enforcement of a provision of this Act or of the civil remedies
provided by this Act.
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37. La Cour fédérale,
concurremment avec les tribunaux provinciaux, connaît de toute procédure liée
à l’application de la présente loi, à l’exclusion des poursuites visées aux
articles 42 et 43.
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[30]
The
meaning of the phrase “all proceedings … for the enforcement of a provision of
this Act” may be considered to be somewhat ambiguous, and thus might be read
restrictively or liberally, as is apparent from the earlier submissions of the
parties on the Defendants’ motion to strike. However, the French language version
of section 37 clearly grants this Court jurisdiction to hear and determine any
proceedings relating to the application of the Copyright Act.
[31]
The
shared meaning rule of construction endorsed by the Supreme Court of Canada in R. v. Daoust, [2004] 1
S.C.R. 217, 2004 SCC 6, provides that where one language version of a
legislative provision is ambiguous and the other is clear, the clear version is
to be preferred. Here, that would be the French language version.
[32]
Considering
that the Regulations Defining “Advertising Revenues” are authorized
pursuant to subsection 68.1(3) of the Copyright Act, in my view, their
interpretation relates directly to the application of the Act itself.
[33]
Finally,
I note that this view is buttressed by the decision of Justice Muldoon in Sullivan
Entertainment Inc. v. Anne of Green Gables Licensing Authority Inc. et al.,
[2000] F.C.J. No. 1683. In that case, it was held that Rule 64 of the Federal
Courts Rules and section 55 of the Trade-Marks Act, R.S.C., 1985, c.
T-13, vested the Federal Court with the necessary jurisdiction to grant
declaratory relief under the Trade-Marks Act. The language of section 55
of the Trade-Marks Act, reproduced
below, is analogous to that found in
section 37 of the Copyright Act:
55. The
Federal Court has jurisdiction to entertain any action or proceeding for the
enforcement of any of the provisions of this Act or of any right or remedy
conferred or defined thereby.
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55. La
Cour fédérale peut connaître de toute action ou procédure en vue de
l’application de la présente loi ou d’un droit ou recours conféré ou défini
par celle-ci.
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[34]
Accordingly,
I find that this Court has jurisdiction over the subject matter of this
action. I am further of the view that this Court may, in the present circumstances,
grant the declaratory relief sought.
[35]
While
declaratory relief directed to legislative provisions usually deals with the vires
of the provision in issue, courts may grant declaratory relief by way of
interpretation of such a provision on application by an interested party. This
aspect of declaratory relief is accurately and succinctly set out in Lazar
Sarna, The Law of Declaratory Judgments, 3rd ed., at pages
136 to 137, as follows:
The judicial power to review
legislation is of course not limited to pure questions of validity. Upon the
instance of an interested applicant, the court may interpret ambiguous
phrasing, clarify definitions and resolve the conflict between contradictory
provisions or statutes in order to determine the proper rights of the parties
to the proceedings. In so doing, it is apparent that it is not sufficient for
the applicant to simply place before the court a copy of the legislative
instrument. In order to give the judge some perspective of the rights in
issue, the applicant must submit in evidence, whether by affidavit or
testimony, proof of status, activity and qualification as they relate to or are
purported to be regulated by the instrument.
[36]
The
affidavits filed by the parties establish beyond doubt that there is a question
as to the proper meaning of the definition of “advertising revenues” in the
Regulations. Further, the evidence establishes that the Plaintiffs are
directly and materially affected by the Regulations and thus have an interest
in its proper interpretation. For these reasons, the Plaintiffs have standing
to bring this action seeking a declaration and this Court has jurisdiction to
grant the relief requested.
Has the test for summary
judgment been met or are there genuine issues requiring a trial?
[37]
As
was observed by Justice Slatter of the Alberta Court of Appeal in Tottrup v.
Clearwater (Municipal
District No. 99), [2006] A.J. No. 1532, “[t]rials are primarily to determine
questions of fact…[they] are not generally held to find out the answers to
questions of law”. Summary judgment is a valuable tool for both the parties
and the court in circumstances where there is no need to determine the facts.
Trials impose a burden on the parties in terms of costs, and on the parties and
the court in terms of time. Whenever this is avoidable, it ought to be
avoided.
[38]
Rule
216(2)(b) of the Federal Courts Rules reflects the principle that where
the matter before the Court is a matter of law alone, summary judgment may be
granted:
216 (2) Where
on a motion for summary judgment the Court is satisfied that the only genuine
issue is
…
(b) a question
of law, the Court may determine the question and grant summary judgment
accordingly.
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216
(2) Lorsque, par suite d’une requête en jugement sommaire, la Cour est
convaincue que la seule véritable question litigieuse est :
…
(b) un point de droit, elle
peut statuer sur celui-ci et rendre un jugement sommaire en conséquence.
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[39]
The
sole issue in the Plaintiffs’ claim is the proper interpretation of the
Regulations and that is a question of law. Accordingly, provided a trial to
determine facts is not required, this is in my view an appropriate case for
summary judgment.
[40]
The
Defendants submit that there are material facts in issue that require a trial.
They framed their submission in the following manner:
First, the court must decide
whether the evidence shows that commercial radio stations do, in fact, incur
“production costs” in order to produce “advertising revenues”. Second, the
court needs to determine the appropriate interpretation of the term
“advertising revenues” in the Regulations and whether any deduction from those
advertising revenues is permissible.
Both questions necessitate a
proper factual and contextual record and are genuine issues for trial.
It is purely theoretical to
determine the statutory interpretation of the term “advertising revenues”,
without knowing if it would apply to the actual practices in the industry. In
this case, there is no proper contextual or evidentiary record to determine
whether there are indeed production costs incurred by the stations or whether
there are production revenues earned that are distinct from the sale of
air-time. The determination of the question of law without consideration of
those related issues is purely academic.
[41]
The
Defendants’ submission that the Court requires a trial to determine whether
there are “production costs” incurred in producing air-ready advertising overlooks
the obvious. There are obviously costs associated with producing the tape or
disc on which the advertisement is recorded, if only the cost of purchasing those
media. Those costs are production costs. There may be other production costs relating
to the use of studio time, fees paid persons performing voice roles, royalties
for music used in the advertisement, and so forth. The Plaintiffs are not
asking this Court to define what is to be included in “production costs”. They
are asking that this Court declare that those costs, whatever they may be, are
not to be included in calculating “advertising revenues”. That requires an
interpretation of the Regulations, not a trial. That there are such costs
entails that the question of interpretation posed by the Plaintiffs is not an
academic or hypothetical question at all.
[42]
The
Defendants further submit that the determination of the meaning of the
Regulations requires that the Court have evidence before it as to how air-time
is actually sold, how production services are provided to clients, and how the
station treats air-time revenues. It is submitted that this evidence is
important to an understanding of the context within which the Regulations
operate. The affidavits filed speak to these issues, among others. It is submitted
that not all the affidavit evidence is consistent and accordingly, the
Defendants assert that a trial is required in order that the Court may make
findings of credibility. I do not agree.
[43]
None
of this affidavit evidence, even if it were to be amplified at a trial, is or
would be of any assistance in the proper interpretation of the Regulations. In
this respect, it is of note that the affiants were cross-examined by the party
opposite. The Defendants brought a motion seeking an order compelling the
Plaintiffs’ affiant to answer questions that had been objected to at the
cross-examination. Some of those questions related to the billing procedures for
turn-key contracts. Prothonotary Milczynski dismissed the motion in its
entirety. She ruled that the answers to the questions posed would make no
difference to the issues to be decided on this motion. Her ruling was not
appealed by the Defendants.
[44]
While
context is important to the interpretation of the legislative provisions at
issue here, the day-to-day business operations of commercial radio stations are
not part of the context which matters, or if they are, it is only in a very
limited sense. Driedger’s
Modern Principle, as cited and approved by the Supreme Court of Canada in Re
Rizzo & Rizzo Shoes Ltd., [1998] 1 S.C.R. 27, at para. 21, quoting
Driedger on the Construction of Statutes (2nd ed. 1983), at p.87, provides
that “[t]he words of an Act are to be read in their entire context and in their
grammatical and ordinary sense harmoniously with the scheme of the Act, the
object of the Act, and the intention of Parliament.” In this case, all of this
context is available on the material before the Court. Further, to the extent
that an understanding of the general business of a commercial radio station is
relevant, vis-à-vis advertising, it too is available.
[45]
Accordingly,
in my view, there are no genuine issues requiring a trial that would stand in
the way of granting of summary judgment.
Should the Court
exercise its discretion not to grant declaratory relief?
[46]
The
Defendants submit that the Court should not exercise its discretion to issue
the requested declaration because doing so would be to pronounce on a
theoretical, abstract or academic question. They claim that there is no
evidence that the Plaintiffs incur production expenses or receive production
revenues, thus making the question posed hypothetical. This submission has already
been considered and rejected.
[47]
The
Defendants further submit that the Court should not exercise its discretion
because the declaration would have no practical effect and would not end the disputes
between these parties. I agree that the issuance of the requested declaration
does not resolve or bring to an end all of the matters at issue between these
parties. Specifically, if the declaration issues it may well be that these
parties will have a difference of opinion as to the valuation of production
services. However, the proper interpretation of the Regulation is the first
necessary step towards a resolution of the parties’ disputes. If the
interpretation proposed by the Defendants is accepted, subject to any appeal, that
brings an end to all disputes regarding the calculation of the base for tariff
purposes. If the Plaintiffs’ interpretation is accepted, that at least ends
the first hurdle that is required to be addressed, and allows the parties to
move towards a resolution of the calculation of production expenses.
Accordingly, I am of the view that the declaration sought will have a practical
effect on the matters in dispute between these parties.
[48]
The
Defendants in their memorandum of argument further submit that any declaration
issued by this Court will not relieve the Plaintiffs of the risk of the penalty
provided for in subsection 38.14(4) of the Copyright Act, and thus, they
submit, the declaration would be ineffectual. They write:
The plaintiffs further suggest
that the existence of declaratory relief will also settle the matter by somehow
shielding them from the imposition of statutory damages….
However, the reality of the
situation is that if the plaintiffs unilaterally recalculate their license fees
(and, presumably, either demand a refund or set off any alleged “overpayment”
against future fees), the defendants will continue to have the right to sue for
and collect statutory damages in the event that the license fees are not paid
in accordance with the tariff. That situation will not change, even if this
court grants the requested declaration.
[49]
This
submission, like the others, seems to be premised on an assumption that summary
judgment is never appropriate unless it resolves all of the issues
between the parties. That is clearly not the case. Where one or more issues
are resolved, that in itself is valuable, even if other issues remain
outstanding. Further, the submission ignores the fact that the only claim in
the Plaintiffs’ action is the declaration that is being sought. Accordingly,
if granted on summary judgment, it will completely dispose of the Plaintiffs’
claim in this litigation. The Defendants will be at liberty to continue their counterclaims,
to the extent that they do not conflict with any Judgment rendered, and thus
they are not prejudiced. One must ask why in those circumstances the
Plaintiffs should have to wait for a full and complete resolution of all
disputes (in this action and otherwise) and, equally as important, why the Court’s
time and resources should be so occupied in what has every indication to be a
lengthy and hostile dispute.
[50]
I
am satisfied that the interests of justice require that, if otherwise
appropriate, the Court issue the declaration sought, rather than delay and
prolong the conflict between these parties. Every peace begins with a single
step.
What
evidence is appropriate for the Court to consider in determining the proper
interpretation of the Regulations?
[51]
The
Defendants submit that the RIAS “is not part of the Regulations, is not
binding, and may not establish additional elements beyond the wording of the Regulations
itself”. They cite R. Sullivan, Sullivan and Driedger on the Construction
of Statutes, 5th ed. (Markham, Butterworths, 2002), pages
621-626, in support of this proposition. Although I agree with the general
proposition as stated by the Defendants, it is of note that the passages cited
in Sullivan and Driedger on the Construction of Statutes is made with reference
to directives issued by those responsible for administering the statutory
scheme. A directive is not the same as a RIAS which is prepared and included
with the first publication of the Regulations.
[52]
France
Houle in her article ‘Regulatory History Material as an Extrinsic Aid to Interpretation:
An Empirical Study on the use of RIAS by the Federal Court of Canada’ in
Canadian Journal of Administrative Law & Practice, vol. 19, 2006, describes
the origin of the RIAS process. The RIAS process had its genesis in 1986 when
the Federal Government approved a policy requiring those responsible for
setting regulations to analyze the socio-economic impact of new or revised
regulations. The approved process requires that a RIAS accompany the draft
regulation, which is then open to comment by interested parties. The final
version of the regulation is then published with the RIAS in the Canada
Gazette.
[53]
The
Plaintiffs do not suggest that the RIAS accompanying the Regulations was
determinative of the proper interpretation; rather they submit that it is
appropriate for this Court to consider and consult regulatory impact statements
just as a court will consider the debates in Parliament, the proceedings of
parliamentary committees, and other reports leading to the enactment of a given
provision. The Plaintiffs pointed to a number of cases where the Supreme Court
of Canada, the Federal Court of Appeal and this Court have considered a RIAS: Friesen
v. The Queen, [1995] 3 S.C.R. 103, Bristol-Myers Squibb Co. v. Canada (Attorney
General),
[2005] 1 S.C.R. 533, Bayer Inc. v. Canada (Attorney General) (1999), 87
C.P.R. (3d) 293 (F.C.A.), SmithKline Beecham Pharma Inc. v. Apotex Inc.
(1999), 3 C.P.R. (4th) 22 (F.C.T.D.), and Merck & Co. v. Canada (Attorney
General),
[1999] F.C.J. No. 1825.
[54]
In
SmithKline Beecham Pharma Inc. v. Apotex Inc., Justice McGillis
succinctly described the purpose and use of a regulatory impact analysis
statement.
In order to determine the
intention of Parliament in enacting subsection 6(7) of the Patented Medicines
(Notice of Compliance) Regulations, assistance may be obtained by examining the
circumstances leading to its enactment, as well as the Regulatory Impact
Analysis Statement prepared as part of the regulatory process. A Regulatory
Impact Analysis Statement, which accompanies but does not form part of the
regulations, reveals the intentions of the government and contains "...
information as to the purpose and effect of the proposed regulation". [See
Teal Cedar Products (1977) Ltd. v. Canada, [1989] 2 F.C. 135 at 140 (F.C.T.D.)].
[55]
Thus,
while not binding on the Court, the RIAS may be considered as a tool in
interpreting legislative provisions, as it reveals the intention of the
drafter.
[56]
The
Plaintiffs also rely on Vice-Chairman Callary’s concurring reasons in the
Copyright Board’s dismissal of Standard Broadcasting’s application for an
interpretation of the Regulations. They claim that they may be used as an interpretative
tool. However, counsel for the Plaintiffs readily acknowledged during oral
submissions that he was not placing much reliance on these reasons as an aid to
interpretation. I place no weight on them at all for the following reasons.
[57]
Firstly,
the statements are clearly obiter as the Board had ruled that it had no
jurisdiction to issue the order sought. Secondly, the decision was made
without full argument by opposing parties as to the proper interpretation of
the Regulations. Thirdly, while the Vice-Chair was a member of the original
panel of the Board that ruled on the 2003-2005 tariff, he was only one member of
the three person panel. While his comments may reflect his view of the panels’
intention, they are not necessarily reflective of the view of the panel as a
whole. In that respect it is noted that Mrs. Charron was a panel member in
both decisions as well; however, she did not join in the Vice-Chair’s comments
as to the intention of the first panel.
[58]
I
also give no weight to the affidavits filed in this motion to the extent that
they purport to interpret the Regulations or to the extent that they are based
on the affiant’s own interpretation of the Regulations. There are many reasons
why they ought to be given no weight; however, the principal reason is that the
affiants have no particular expertise in statutory interpretation and they are,
in effect, opining on exactly what this Court is required to determine.
What is the proper
interpretation of the Regulations?
[59]
In
approaching the question of the proper interpretation of the Regulations, I am
guided by the approach of the Supreme Court of Canada in Rizzo & Rizzo
Shoes Ltd., above. In Rizzo, the plain meaning of the legislation
under consideration appeared to restrict the employer’s obligation to pay
termination and severance pay to employees whose employment was actually
terminated by an act of the employer but not to employees whose employment
ended as a result of an employer's bankruptcy. Justice Iacobucci found that
meaning was incompatible with the object of the legislation. He found it
absurd that employees dismissed the day before a bankruptcy would be entitled
to termination and severance pay but those who had lost their jobs the day
after were not. He therefore rejected the plain meaning approach as
incomplete. He turned to and relied on Driedger’s approach to statutory
interpretation, as cited above.
[60]
Justice
Iacobucci also noted the "well established principle of statutory
interpretation that the legislature does not intend to produce absurd
consequences". This principle was described as follows:
According to Côté, supra,
[Pierre-André Côté, The Interpretation of Legislation in Canada, 2nd ed.
Cowansville, Que.: Yvon Blais, 1991] an interpretation can be considered absurd
if it leads to ridiculous or frivolous consequences, if it is extremely
unreasonable or inequitable, if it is illogical or incoherent, or if it is
incompatible with other provisions or with the object of the legislative
enactment (at pp. 378-80). Sullivan echoes these comments noting that a label
of absurdity can be attached to interpretations which defeat the purpose of a
statute or render some aspect of it pointless or futile (Sullivan, Construction
of Statutes, supra, at p. 88. [Ruth Sullivan, Driedger on the
Construction of Statutes, 3d ed. (Toronto: Butterworths, 1994)]
[61]
Accordingly,
it is necessary to consider the object and intention of the Copyright Board which
promulgated the Regulations as well as the context of the words in issue and to
adopt an interpretation that does not produce absurd consequences.
[62]
In
examining the object and intent of the Regulations defining advertising
revenue, it is important to keep in mind that they do not stand alone. The Regulations
define the base on which the tariff paid to the Defendants is calculated.
Accordingly, it is important that they be considered in that context. The Copyright
Board described the tariffs as providing “equitable remuneration” for the composers,
publishers, and owners of sound recordings. Accordingly, the proper
interpretation must not be one that would skew the tariff to favour either the
radio broadcaster or the copyright holder.
[63]
It
is also to be noted that the Copyright Board, being a specialized tribunal with
expertise in the business operations of commercial radio stations, should be
presumed to know how those stations advertise for clients and how they charge
for those services. The description in the RIAS drafted by the Copyright Board
illustrates its knowledge in this area.
[64]
It
is not disputed that advertising is prepared for transmittal by the radio stations.
In some cases the client goes to an ad agency which prepares or produces the
digital copy that is to be transmitted by the radio station. The ad agency
negotiates with the station and pays the station directly for that service.
The ad agency bills its client. There is no dispute between the parties that the
revenue the station receives for its broadcast of the ad (less taxes and
commissions) is advertising revenue. As indicated in subsection 2(1) of the
Regulations, the tariff will be paid on that net amount. Two facts are noteworthy.
Firstly, there is no evidence before the Court that the Defendants receive any
tariff from the ad agency on the fees it charges to the client for the
preparation or production of the digital copy. Secondly, the revenue the ad
agency receives for its preparation and production services would not commonly
be described as advertising revenue. In my view ad agencies would not be said
to generate advertising revenues for their work; rather they would be said to
generate production revenue, as they produce, but do not broadcast
advertisements.
[65]
It
is also not disputed that in some instances, no ad agency is involved. The
radio station, in addition to transmitting the ad, also performs the role of
the ad agency and produces the digital copy to be transmitted. The station
could, but on the record does not, bill the client separately for these
services. If the station were to separate the costs into the production costs
and the transmission costs and bill them separately, then in my view, it would
be absurd to conclude that the revenues received for producing the ad are
advertising revenues. In my view that result is absurd because, if the station
produced the ad but did not actually transmit it, in other words, if they did
no more than the ad agency, there would be no money received by the station to
“advertise goods, services, activities, or events” as described in the
Regulations. It is absurd that the radio station would be treated differently
than the ad agency for performing exactly the same services.
[66]
The
Defendants submit that all of the revenue received by the radio station is
advertising revenue for two reasons. Firstly, they do not separately bill the
client for the production costs, and secondly, they charge the client the same
amount whether or not they produce the ad. I am not convinced that either
reason supports the view urged upon the Court.
[67]
In
my view, whether or not the station chooses to split out the production costs
when billing the client cannot alter the true characterization of the revenue
received. If that were otherwise, it would lead to the absurd and inequitable
result that a radio station that did bill these components separately would be
paying less tariff to the Defendants than a station that does not separately
bill for the production services. Each performs the same services and each
receives the same total revenues for those services; yet, on the Defendant’s
interpretation, one will be required to pay more tariff than the other. That
is an absurd result.
[68]
For
the same reason, if a station chooses to bill a client the same amount for
transmitting an ad, whether or not the station produces the ad, seems to me to
have nothing to do with the proper characterization of the revenues it
receives. If it does not produce the ad, then all of the revenues received are
properly allocated to the revenues earned from transmitting the ad –
advertising revenue. Alternatively, if it has produced the ad but charges the
same amount as it would if it did not, it remains the case that there are production
costs incurred (of an amount that will be discussed below) and that the revenues
received for transmitting the ad – advertising revenues – are properly lessened
by that amount.
[69]
In
sum, if the Regulations are read as requiring the station to include in advertising
revenues the entire fee charged to a client, without any deduction for the
costs of production services, an absurdity results. Accordingly, I am of the
view that the Regulations permit radio stations to exclude production costs and
expenses incurred from the revenues received for the transmission of the ads to
which those services relate.
[70]
That
this interpretation is correct is bolstered by the RIAS which is the best
evidence of the intention of the Copyright Board when it drafted the Regulation.
[71]
The
Plaintiffs submit that the appropriate deduction permitted by the Regulations
for production services performed by the station for turn-key ads is the fair
market value of those services. They rely on subsection 2(2) of the
Regulations which provides: “For the purposes of calculating advertising
revenues, goods and services shall be valued at fair market value”.
[72]
At
first blush, subsection 2(2) appears to be directed to the proper valuation of
goods and services received by a station in exchange for its advertising
services, for the purpose of calculating the “total compensation” referred to subsection
2(1). The Plaintiffs submit, however, that subsection 2(2) also refers to the
valuation of production revenue received for turn-key contracts.
[73]
In
my view, it is ambiguous as to whether or not subsection 2(2) was intended to
have the limited or wider application. It could be argued that if the drafters
of the Regulations intended the subsection only as a means of valuating goods
and services received by a station in exchange for broadcasting ads - i.e.,
compensation in-kind - then the section would have been drafted accordingly. In
these circumstances, it is appropriate to turn to extrinsic aids to assist in understanding
the intention of the drafters. The RIAS is the best evidence of the intention
of the regulators. It reads:
Section 1 and
paragraph 2(a) [i.e. subsections 2(1) and 2(2) of the Regulations]
of the Regulations, when read together, also allow a system to exclude from
the rate base the fair market value of the production services provided under
a "key in hands" contract pursuant to which the system provides
both advertising and production services.
|
L'article
1 et l'alinéa 2a) [paragraphes 2(1) et 2(2) du règlement] du règlement,
lus ensembles, permettent au système d'exclure de l'assiette tarifaire la
juste valeur marchande des services de production fournis dans le cadre de
contrats « clés en mains », en vertu desquels le système fournit
des services de production autant que de publicité.
|
It is not surprising that the Copyright
Board, permitting a station to exclude revenue relating to its production
costs, would stipulate those to be valued at fair market value. Otherwise, it
would be open to a broadcaster to assign values that could result in it paying
less tariff.
[74]
Accordingly,
where a radio station airs an advertisement produced under the terms of a
turn-key contract, the fair market value of production costs and expenses
incurred in producing the ad need not be included in the calculation of advertising
revenues. That part of the revenue received that relates to these costs and
expenses is not advertising revenue within the meaning of the Regulations– it
is production revenue.
[75]
For
these reasons, the Court will issue a declaration as to the meaning of the
Regulations, however, in a form slightly different from that sought by the
Plaintiffs.
[76]
The motion for summary judgment is allowed. The Plaintiffs are
entitled to their costs.
JUDGMENT
THIS COURT ORDERS AND
ADJUDGES that:
1. The Plaintiffs are granted
summary judgment on their claim.
2. The
Regulations Defining
“Advertising Revenues”, SOR/98-447,
permits a radio broadcaster to exclude the fair market value of the production
services that it provides to advertisers from the revenues it generates from
the broadcast of the ads to which those production services relate and upon
which royalties are to be paid under the NRCC 1998-2002 Radio Tariff
and the SOCAN-NRCC Commercial Radio Tariff 2003-2007.
3. The Plaintiffs are entitled to
their costs.
“Russel W. Zinn”