2010-2011 to 2012-2013 Summary of the Corporate Business Plan - Building Trust to Promote Compliance

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Building Trust to Promote Compliance


We continually seek to build on the trust and confidence of our stakeholders in the CRA as Canada’s tax administrator, to promote compliance with Canada’s tax laws. Our tax system works best when individuals and businesses feel a civic responsibility to pay tax, and believe that the CRA can be trusted to be fair, efficient, and impartial.

Introduction

The CRA recognizes that, to maintain a sustainable tax and benefit system, we must avail ourselves of every opportunity to promote compliance with legal obligations. As the administrator of Canada’s tax and benefit system, we fulfil our role in promoting compliance in a number of ways. For example, we actively communicate with different segments of the public about the role of compliance in sustaining the tax system that supports their social services and public infrastructure.


The CRA contributes to a culture of civic responsibility by building the trust and confidence of all stakeholders, including taxpayers and benefit recipients.

We also ensure that the tools and information that the public needs to comply with its obligations are easily accessible and up-to-date. In addition, the CRA is committed to providing taxpayers and benefit recipients access to timely and impartial redress when they do not agree with CRA decisions or have complaints about service. We also encourage taxpayers to voluntarily come forward and correct previous errors and omissions without penalty or prosecution.

Over the planning period, we put forth the following initiatives to address our challenges and opportunities for building trust to promote compliance.

Strengthen outreach

Through outreach, we deliver the information and assistance taxpayers need to meet their obligations and get the benefits to which they may be entitled. To ensure that our outreach events reach the most appropriate audience, we select specific groups like seniors, new Canadians, persons with disabilities, small businesses, and charities, and provide tailored information that meets their needs.

To ensure a co-ordinated approach to outreach, with consistent messaging tailored to meet specific needs, we will develop an integrated CRA outreach strategy. This strategy will set the framework for all CRA outreach activities, including the guiding principles, objectives, initiatives, and evaluation criteria.


Anticipated Result
Specific taxpayer groups have access to information they need to meet their obligations and receive their entitlements
Progress of this initiative will be measured by:
  • Number of groups targeted for outreach events
  • Number of taxpayer groups targeted for outreach that are offered technological solutions

Specific initiatives include the identification of taxpayer sub-groups for focused messaging. We will also explore ways to improve voluntary compliance through an enhanced understanding of responsible citizenship. We will consider alternative delivery models and partner with other government departments, other levels of government and associations to expand the reach of our activities, using advanced technology like webinars to maximize our effectiveness.

Key Deliverables
Date
Develop a CRA outreach strategy
2010 - 2011
Develop integrated horizontal outreach plans
2010 - 2011
Develop and implement responsible citizenship messages
2010 - 2013

Related Activity Indicators
Target
The number of groups targeted for outreach events
Upward trend
The number of taxpayer groups targeted for outreach that are offered technological solutions
Upward trend

Optimize service delivery channels

Providing timely and accessible information regarding obligations and entitlements is fundamental to a self-assessment tax system. Canadians are using various means (Internet, telephone, in person, and in writing) to satisfy their information needs. We want to encourage taxpayers and benefit recipients to migrate to the more affordable self-serve channels with agent assistance readily available when required.


Anticipated Result
Individuals and businesses have access to the information and services they require to voluntarily comply with tax and benefit laws
Progress of this initiative will be measured by:
  • Upward trend in access to online information
  • Year-over-year adherence to service standards

We will expand our research and analysis to better understand clients’ information needs and expectations and explore best practices and emerging technology in the taxpayer services arena. Our enquiries and information services will develop more training and job aids for agents to help them respond more effectively to the increasing complexity of enquiries. It will also enable agents to answer taxpayer enquiries more effectively in an environment of ever-changing legislation. The telephone channel remains the most popular way for taxpayers to contact us. We will meet our increased performance targets for caller accessibility and our service standards for timeliness with existing resources.

Key Deliverables
Date
Conduct analysis on channel demand, use, and integration
2010-2013
Enhance and expand authoring and planning tools and business processes
2010-2013
Enhance the quality assurance program, agent training, and agent tools
2010-2013

Related Activity Indicators
Target
Key enquiries and information performance measures
Various
Percentage of callers who succeed in reaching our telephone services (general and business)
90%

Resolve taxpayer disputes and service complaints

The availability of redress is central to safeguarding taxpayers’ trust and confidence in the integrity of Canada’s tax regime. Our aim is to ensure that all taxpayers have access to timely and impartial redress.


Anticipated Result
Improving service to taxpayers through enhanced management of Agency-wide service-related issues
Progress of this initiative will be measured by:
  • Number of issues of national importance identified and addressed
  • Analysis and evaluation of results from public opinion research

We are creating the Appeals Division Database System (ADDS). Our objective is to improve our capacity to manage taxpayers’ files with a common issue. Because Appeals information will be coordinated within ADDS, our overall effectiveness in managing these files will be improved.

The CRA Service Complaints program provides taxpayers with a key point of contact within the CRA for service-related issues. If taxpayers are still unsatisfied after our efforts to address their complaint, they have recourse to a review by the Taxpayers’ Ombudsman.

Key Deliverables
Date
Raise awareness of the CRA Service Complaints program among tax intermediaries, taxpayers, and benefit recipients
2010-2012
Communicate results of public opinion research with our stakeholders
2010-2012

Related Activity Indicators
Target
Percentage of dispute resolution activities that met standards for consistency and transparency
Various
Service standard for first contact after receipt of a dispute
85%
Average age of workable inventories
Neutral or Downward trend

Enhance the administration of our voluntary disclosures program

Our Voluntary Disclosures Program (VDP) promotes compliance with Canada’s tax laws by encouraging taxpayers to voluntarily come forward and correct previous omissions in their dealings with the CRA. Taxpayers who make a valid disclosure will have to pay outstanding taxes and interest without penalty or prosecution. The VDP is not intended as a vehicle for taxpayers to intentionally avoid their legal obligations under the acts we administer.


Anticipated Result
Service to Canadians is enhanced through improved administration of the Voluntary Disclosures Program
Progress of this initiative will be measured by:
  • Reduced hours per file
  • Identification of emerging issues

There has been a significant increase in the number of voluntary disclosures in the last three years. We will update our policies and procedures over the planning period to streamline our processes and we will improve training and monitoring to ensure consistent administration across the country.

Key Deliverables
Date
Enhance risk management of incoming disclosures
2010-2011
Clarify VDP policies and procedures to improve administration and identify efficiencies in the processing of disclosures, while maintaining the integrity of the VDP
2010-2012
Promote the VDP through partnerships within and outside the CRA
2010-2013

Related Activity Indicators
Target
Processing time for voluntary disclosures
Downward trend

Enhance our charities program

To promote compliance with income tax legislation and regulations for registered charities, we carry out extensive educational outreach initiatives.

These sessions, which are open to all registered charities, provide attendees with information on record keeping, receipting, tax planning arrangements, preparing for an audit, and sanctions. In addition, extensive information about the requirements for registration is available on our “Charities and Giving” Web pages. Registered charities can access a number of checklists and guidance documents to help them understand and manage the responsibilities of operating a charity.


Anticipated Result
Service to registered charities and applicants for charitable status is enhanced through improved application and enquiries processes
Progress of this initiative will be measured by:
  • Trend in client satisfaction
  • Improved service through new and existing delivery channels

One of the key priorities for the planning period is to improve our application and enquiries processes for registered charities and applicants for registered status. This will be achieved by implementing new service standards, by following through on the recommendations of the Small and Rural Charities Initiative, and by offering electronic service options such as webcasts and webinars.

Key Deliverables
Date
Implement a service standard for responding to applications
2010-2011
Deliver a number of webcasts, webinars, and newsletters
2010-2011
Develop and implement a service standard for written enquiries
2011-2012

Related Activity Indicators
Target
Internal targets and service standards covering response to applications and telephone response rates
Various
Hits on Web site, Number of webinar registrants
Upward trend



Date modified:
2010-05-06