Improvement Priorities and Metrics

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Improvement Priorities and Metrics

The Canada Revenue Agency (CRA) consulted with the small business community in the fall of 2014 to help identify priority areas for improvement, including improvements with respect to the CRA’s Information Provision Policy. The CRA will carry out these improvements over the next two years and will report on progress by March 31, 2017. The metric for evaluating successful implementation of these priorities will be progress against, or completion of, each specific improvement.

What we will do:

Telephone Service Improvements

Improvements and enhancements we could make to our telephone services for dealing with, and receiving information from, the CRA.

Actions and performance metrics – Telephone service improvements
Action Performance Metric
Streamline procedures and develop new tools for telephone service agents to better serve the business community by:
  • reducing the need for callers to repeat information; and
  • connecting callers to the right expert.
Were procedures streamlined and new tools implemented?
Work closely with key stakeholders to look at the merits of piloting a dedicated telephone service for registered tax preparers to answer their complex tax questions. What was the outcome of discussions with stakeholders regarding the merit of piloting a dedicated telephone service?

Accessible, Clear and Understandable Tax Information

Improvements we could make to the information small or medium business owners need from the CRA to comply with their tax requirements and obligations.

Actions and performance metrics – Accessible, clear and understandable tax information
Action Performance Metric
Establish the Liaison Officer Initiative as a permanent program to help small business owners get it right from the start. Is the Liaison Officer Initiative a permanent program?
Engage stakeholders (such as the Canadian Payroll Association and CPA Canada) to identify the most common guides and forms needing to be clarified and easier to understand. What was the outcome of discussions with stakeholders regarding guides and forms?
Create a dedicated webpage for small and medium businesses to meet their needs. Is the new dedicated webpage in place?
Offer new plain language e-learning tools to help CRA employees write publications, web content and correspondence. Are new plain language e-learning tools in place?
Offer and actively promote webinars for small and medium businesses. Number of webinars provided and general examples of how they were promoted.
Add more useful links to the small business checklist. Were the links added?
Expand outreach through public- and private-sector partnerships that support small and medium businesses. Number of initiatives/partnerships.
Move to the new Canada.ca over the next few years, including:
  • rewriting web content using plain language and writing for the web principles;
  • making it easier to find information;
  • highlighting new information for small and medium businesses; and
  • testing business experience to improve how our web content is used and searched.
Has CRA begun to move to the new Canada.ca and made the changes mentioned above?

Other Improvements

Actions and performance metrics – Other improvements
Action Performance Metric
Explore opportunities to introduce more convenient options for businesses and the CRA to communicate securely. Have more convenient options been explored?
Advance the existing mobile app for business and add new apps. Number of app improvements/enhancements.
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Date modified:
2015-06-25