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Communications and issues management

CRA's Public Affairs Branch (PAB) is responsible for providing media relations, media monitoring services, and managing ministerial events. PAB liaises with the regions and headquarters to develop communications products, plans, activities, and issues.

Key Functions

Media Relations

• Responds to media enquiries and coordinates media responses with the branches and regions on national or high profile issues;
• Advises and oversees regional media relations specialists on responses to local issues when a local issue is sensitive, fast-changing, complex, or could have a national impact;
• Develops and implements media strategies and undertakes proactive media relations for CRA priority initiatives; and
• Provides daily media monitoring services and other issues-based reports as required.

Ministerial Events

• Organizes ministerial events, announcements, news conferences, and CRA office visits, including preparation and coordination of supporting materials (e.g., speeches, event logistics, and media requirements); and
• Identifies and proposes event opportunities, and collaborates with key stakeholders in designing and managing events for the Minister.

Executive Correspondence

• Tracks incoming executive correspondence and coordinates responses with the responsible branch or region within the Agency. Liaises with other federal agencies or departments as required;
• Prepares acknowledgment letters and standard letters of transfer, congratulations, or commendation;
• Reviews proposed replies and ensures they meet established standards of quality, style and tone ; and
• Monitors and reports on the timeliness of processing responses prepared for the signature of the Minister and the processing of files closed by telephone or other internal action.

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