Date: 20080721
Docket: T-1041-05
Citation: 2008 FC 876
BETWEEN:
FAIRMONT
RESORT PROPERTIES LTD.
Applicant
and
FAIRMONT HOTEL
MANAGEMENT, L.P.
Respondent
REASONS FOR ORDER
GIBSON J.
INTRODUCTION
[1]
These
reasons follow the hearing of an application pursuant to subsection 57(1) of
the Trade-marks Act
(the “Act”), by Fairmont Resort Properties Ltd. (the “Applicant”), to
strike three (3) registrations from the Trade-marks Register, originally
registered to Fairmont Hotel Management, L.P (the “Respondent” or “Fairmont
Hotels”). The hearing was held at Calgary, Alberta on the 9th,
10th and 11th of June, 2008.
THE REGISTERED TRADE-MARKS
AT ISSUE
[2]
The
trade-marks at issue (collectively the “Hotel Marks”) are the following:
While originally registered in the name of
the Respondent, the Hotel Marks were assigned to Fairmont Hotels Inc. as
of the 1st of September, 2005. Each of the Hotel Marks is
registered in respect of “hotel services associated with a chain of luxury
hotels”.
THE PARTIES
a) The Applicant
[3]
The
Applicant was incorporated in Alberta on the 5th
of February, 1979 as 200959 Holdings Ltd., for the purpose of marketing
timeshare units constructed by Fairmont Hot Springs Resort Ltd. After two (2)
intermediate name changes, its name was changed to Fairmont Resort Properties
Ltd. on the 1st of August, 1985 with the filed consent of Fairmont
Hot Springs Resort Ltd., a company under common ownership and control with the
Applicant at that time. By some time in 1996, the Applicant became fully
independently owned from Fairmont Hot Springs Resort Ltd.
[4]
Starting
in 1979, Fairmont Hot Springs Resort Ltd., and later the Applicant, developed
four (4) timeshare resort properties in, or in proximity to, Fairmont, or Fairmont
Hot Springs, British Columbia, known respectively as Fairmont Vacation Villas
at Mountainside, Fairmont Vacation Villas at Riverside, Fairmount Vacation
Villas at Hillside and Fairmont
Vacation Villas at Riverview. The Applicant, at least as at the 8th
of July, 2005, owned and managed Fairmont Vacation Villas at Riverside,
Fairmont Vacation Villas at Hillside and Fairmont Vacation Villas at Riverview
in association with the unregistered trade-marks FAIRMONT VILLAS and FAIRMONT
VACATION VILLAS and the trade-name FAIRMONT RESORT PROPERTIES LTD. The
original development, Fairmont Vacation Villas at Mountainside, was, at that
date, managed by another company but the Applicant continued to handle sales
and transfers of the timeshare units in that development.
[5]
The
President of the Applicant attests that, once again as at the 8th of
July 2005, the Applicant spent approximately $3 million per year in marketing
its properties through extensive direct mailings, telemarketing, magazine and
newspaper advertising and internet web site operations. It also participated
extensively in “coupon book” promotions. As at the same date, it employed more
than eighty (80) employees at its Fairmont, British Columbia
location and had annual revenues of over $10 million for more than fifteen (15)
years and total sales of time share units of about $200 million Canadian
dollars.
[6]
The
Applicant cites numerous instances of confusion in the minds of third parties
between its operations and those of Fairmont Hotels.
[7]
The
Applicant does not allege, and has provided no evidence to support the
proposition, that it has conducted its business in association with the single
word “Fairmont” in any form,
used in a trade-mark sense.
b) The
Respondent
[8]
The
Respondent is a wholly-owned subsidiary of Fairmont Hotels & Resorts Inc. It
has a principle place of business in San Francisco, California. Fairmont
Hotels & Resorts Inc. is a Canadian corporation, the shares of which are
listed and traded on the NEW YORK STOCK EXCHANGE and the TORONTO STOCK EXCHANGE.
Through the Respondent, Fairmont Hotel Management, L.P., Fairmont Hotels &
Resorts Inc. claims to be North America’s largest luxury hotel management
company. It is headquartered in Toronto, Ontario. Directly
and through its subsidiaries, as at the 24th of October, 2005, its
portfolio consisted of eighty-eight (88) “luxury and first class properties”
with approximately thirty-three thousand (33,000) rooms in Canada, United
States, Mexico, Bermuda, Barbados, United Kingdom, Monaco, Kenya and the United
Arab Emirates. Its portfolio in Canada, as at the same date,
is listed in Schedule B to these reasons.
THE BACKGROUND
a) Fairmont Hot Springs
[9]
Fairmont
Hot Springs, also often referred to only as Fairmont, is an unincorporated
community and resort site or region in the Columbia River valley in British
Columbia.
It first attracted attention as a potential resort center in the early 1900s
based in part on its natural hot springs which continue to form
part of the Fairmont Hot Springs Resort Ltd. property. The original resort
property and facilities, consisting of approximately two thousand (2,000)
acres, were purchased by the Wilder family in 1957. That family continued to
operate the resort property as recently as January, 2007.
b) Fairmont
Hot Springs Resort Ltd.
[10]
Fairmont
Hot Springs Resort Ltd. was incorporated by the Wilder family and partners to
operate and further development of the resort. That company continued as at
January, 2007 to operate the resort. At that time, the resort included
accommodation and conference and spa facilities with related restaurant and
lounge facilities, a natural hot spring pool complex, championship golf
courses, a ski complex including a deluxe ski lounge, a recreational vehicle
park, stables, tennis courts and other sporting amenities. The resort is
supported by a private sewage treatment plant and private water utility, an air
strip and a developed town site. At January, 2007, Fairmont Hot Springs Resort
Ltd. employed over two hundred thirty (230) full time employees, hosted an
estimated seven hundred and fifty thousand (750,000) persons per year from
worldwide locations and reported annual sales revenues in excess of twelve
million dollars ($12,000,000). It conducts extensive print advertising.
c) Fairmont Hot Springs Timeshares
[11]
The
extensive timeshare facilities in or proximate to Fairmont Hot Springs were
earlier commented on in the description of the activities of the Applicant.
The development of the timeshare facilities originated with Fairmont Hot
Springs Resort Ltd. It was Fairmont Hot Springs Resort Ltd. that originally
secured incorporation of a separate body to develop and operate the timeshare
facilities. It was Fairmont Hot Springs Resort Ltd. that consented to the
change to the current name of the Applicant which, at the time, was wholly
owned by Fairmont Hot Springs Resort Ltd., alone or in combination with its
shareholders. It was Fairmont Hot Springs Resort Ltd., and perhaps its
shareholders, that eventually sold its interest in the Applicant to create the
separately owned entity the business of which is described above.
d) Fairmont
Hotels
[12]
The
Fairmont Hotel chain originated with the Fairmont Hotel on Knob Hill in San
Francisco.
It was the vision of two (2) San Francisco women, Tessie and
Virginia Fair. “Fairmont”, in the context of the hotel, and thus in the
context of the current hotel and resort operations, is alleged to have been a
“coined” word created from the surname of the Misses Fair and a description of
Knob Hill as a “mont” or mount.
[13]
The
Fairmont in San
Francisco
was purchased by an American entrepreneur in 1945. From the base of that
acquisition, the entrepreneur began the assembly of the portfolio of hotel
properties which he chose to identify as the “Fairmont” hotel
chain.
[14]
In
the fall of 1999, Canadian Pacific Hotels acquired the U.S. based Fairmont hotel
chain and, after a series of corporate restructurings, Fairmont Hotels &
Resorts Inc. became the parent corporation of Fairmont Hotel Management, L.P.,
the Respondent, and Fairmont Hotels Inc., among other corporate entities.
[15]
In
2004, Fairmont Hotels & Resorts Inc. earned revenue of approximately $323.6
million, U.S., from its
hotel and resort operations in Canada and spent in excess of $15 million Canadian
dollars on advertising and marketing its hotel and resort operations around the
world with 40% (forty percent) of that amount spent in Canada.
e) An
agreement between Fairmont Hotels & Resorts Inc. and Fairmont Hot Springs
Resort Ltd.
[16]
On
the 31st of March, 2000, by agreements copies of which are before
the Court, Fairmont Hot Springs Resort Ltd. transferred to Fairmont Hotels
Inc., a subsidiary and associated corporation of Fairmont Hotels & Resorts
Inc. and Fairmont Hotel Management, L.P., the Respondent, all the right, title
and interest of Fairmont Hot Springs Resort Ltd. in and to its trade-marks, if
any, together with the good will associated therewith. It also agreed to
withdraw and discontinue its opposition in the Canadian Trade-marks Office to
the registration of the Hotel Marks. In return, Fairmont Hotels Inc.
granted Fairmont Hot Springs Resort Ltd. a licence in respect of all of the
assigned marks.
THE EVIDENCE BEFORE THE
COURT
[17]
The
Applicant filed three (3) affidavits on this application. The Respondent filed
six (6) affidavits. A substantial portion of the affidavit evidence, supported
by related exhibits, is reflected in these reasons under the headings “The
Registered Trade-marks at Issue”, “The Parties” and “The Background”.
[18]
The
Applicant filed the affidavit of Collin Knight, the President of the Applicant
as at the 8th of July, 2005, the date he swore his affidavit. At
that time, Mr. Knight had held his position as President of the Applicant for
“about sixteen years”. Mr. Knight attested briefly as to the development of
the four (4) timeshare resort properties in, or proximate to, Fairmont, British
Columbia
in which the Applicant participated and remains interested. He attested that,
as at some time in 1996:
…the current
shareholders of the Applicant acquired all the shares of the Applicant,
including those held by the shareholders of Fairmont Hot Springs Ltd.
presumably a reference to Fairmont Hot
Springs Resort Ltd. He attested:
No licence or control
over, or restriction on, the use of any of the names comprising the word “Fairmont” by the
Applicant was imposed at any time by Fairmont Hot Springs Ltd.
[19]
Mr.
Knight attested as to the current, as at the date of swearing of his affidavit,
operations of the Applicant, including as to the ability of “owners” of
timeshare units to exchange their timeshare units for time in about two
thousand (2,000) other timeshare units in resorts in sixty-eight (68) different
countries.
[20]
Mr.
Knight further attested to the Applicant’s expenditures on marketing timeshare
interests, as to the value of its total sales of timeshare units and as to its
marketing position as the “…largest and most successful timeshare developer in Canada.”
[21]
Finally,
Mr. Knight attested at some length to the “numerous instances of confusion”
between the trade-marks and the trade name of the Applicant and the Hotel
Marks.
[22]
He
concluded his affidavit with the following paragraph:
It is currently common
for those in the hotel business to also be in the timeshare business. The
Marriott, Hilton, Hyatt, Sheraton, Ramada and Four Seasons hotel chains have
all entered into the timeshare business. Fairmont Hotel[s] and Resorts first
entry into the timeshare business is in Acapulco, Mexico. I know
that there has been discussions by Fairmont Hotels and Resorts to enter into
the timeshare business in Canada.
[23]
Mr.
Knight provided no evidence whatsoever to support the allegations in this
closing paragraph of his affidavit.
[24]
The
Applicant’s second affidavit was sworn by Margaret M. Cardell, who attested
that, as at the 11th of August, 2005, the date she swore her
affidavit, she was Director of Marketing for the Applicant and that she had
been an independent contractor or employee of the Applicant for over twenty-one
(21) years. Ms. Cardell attested at some length as to experiences of confusion
that she was aware of between the Respondent’s interests and those of the
Applicant and as to the advertising and marketing activities of the Applicant.
[25]
Finally,
the Applicant filed the affidavit of Jeffrey W.T. Robinson who was, at the 9th
of August, 2005, a law student employed by the firm of solicitors then
representing the Applicant. Mr. Robinson exhibited to his affidavit an
informal map, drawn from the internet, of a portion of the Columbia River
Valley in British Columbia, locating “Fairmont” and “Fairmont Hot Springs” in
that valley, incidentally, in close proximity to a community identified as
“Fairmont Springs”, and brief excerpts from the “Telus Pages” of the 2000/2001
Cranbrook/Kimberley Area directory which included listings for the Fairmont Hot
Springs region. These listings include eleven (11) entries for businesses
carried on under names commencing with the word “Fairmont”, with the
entry for Fairmont Hot Springs Resort Ltd. being prominent, as is the listing
for Fairmont Bungalows, and with all other “Fairmont” business entries,
including that of the Applicant, being in small type.
[26]
Mr.
Knight and Ms. Cardell were cross-examined on their affidavits, Mr. Robinson
was not.
[27]
The
Respondent filed affidavits of five (5) affiants, with one (1) of those
affiants, Mr. Thomas C. Griffiths, filing two (2) affidavits.
[28]
Mr.
Griffiths swore his affidavits on the 24th of October, 2004 and on
the 29th of January, 2007. In each affidavit, he described himself
as Assistant Secretary of Fairmont Hotels & Resorts Inc.
[29]
In
his first affidavit, Mr. Griffiths described what he entitled “The Fairmont
Legacy” which, according to his attestation, extended back “for over 117 years.”
That “legacy” is briefly summarized earlier in these reasons as commencing with
the opening for business of the Fairmont San Francisco hotel in 1907.
[30]
Mr.
Griffiths attests as to the Canadian registered trade-marks of the Respondent,
or its associates, and as to the assignment of trade-mark rights to Fairmont
Hotels Inc. from Fairmont Hot Springs Resort Ltd. of any trade-mark rights it
might have had. He attests as to trade-mark registration applications filed by
the Respondent or its associates by reason of that assignment and as to the
opposition to those trade-mark applications filed by the Applicant. He also
attests as to an application by the Applicant to compel a change of the
Fairmont Hotel and Resorts Inc. corporate name. That application was contested
and remained outstanding at the date on which Mr. Griffith’s first affidavit
was sworn.
[31]
Finally,
in his first affidavit, Mr. Griffiths responds to the allegations of confusion
contained in the Applicant’s affiants’ affidavits in the following terms:
I am advised that in the
time period between 2000 and 2005, Fairmont (presumably the Respondent and its
associates) has received a number of phone calls, letters or other
communications in which there was confusion between Fairmont and FRP
(presumably the Applicant) or FHSR (presumably Fairmont Hot Springs Resort
Ltd.). For example, one such inquiry was made on January 5, 2005, when
Fairmont received a phone call from an individual inquiring whether Fairmont managed the
Lake Okanogan Resort in Kelowna, B.C. Fairmont has
never managed this hotel/resort; however, FRP operated and/or continues to
operate a houseboat business in the Kelowna area that is causing
confusion with the Fairmont trade-marks.
As a further example, I
am advised that Fairmont has received complaints from people in
connection with Fairmont Vacation Villas a.k.a. FRP. One such complaint was
made in August 2004, where the complainant had been operating under the
misunderstanding that Fairmont was in some way
affiliated with Fairmont Vacation Villas. The individual complained about,
among other things, poor service.
[32]
In
his second affidavit, Mr. Griffiths returns to what he describes in that
affidavit as “the Fairmont legacy – United States”. Finally, he turns
to advertising associated with and flowing from that legacy, or perhaps
contributing to the creation of the legacy, which, he attests, has appeared
“…in both local and international market places.” He annexes a selection of
such advertising in exhibits to his affidavit.
[33]
The
Respondent’s second affiant is Terrance J. McManus who was, at the time he swore
his affidavit, the 24th of October, 2005, counsel to a firm of
lawyers in Ottawa. Mr.
McManus had, at that time, long experience in the practice of law in Ontario. He attests
that, in and around the 1st of April, 2000, he travelled with a
colleague to Fairmont Hot Springs, British Columbia “…to conduct a due
diligence investigation with respect to the representations and warranties as
to trade-mark use made by Fairmont Hot Springs Resort Ltd….in its Agreement
with Fairmont Hotels Inc….”. Mr. McManus attests at some length as to
background information that he and his colleague gained in the course of that
visit.
[34]
Sharon
O’Connor attested in an affidavit sworn the 24th of October, 2005 as
to information obtained from various websites including those of Fairmont
Hotels & Resorts, Fairmont Vacation Resort Properties Ltd., presumably the
Applicant, Fairmont Hot Springs Resort Ltd., a website regarding accommodations
for the Kootenay Rockies region of British Columbia, and the like.
[35]
Carol
W. Seable swore her affidavit on the 22nd of January, 2007. She
attests that she was then the President of Fairmont Hot Springs Resort Ltd. and
had held that title since 1995. Mrs. Seable attests at some length to the
history of Fairmont Hot Springs and Fairmont Hot Springs Resort dating back to
1887 when George Geary homesteaded what was, at the time she swore her
affidavit, part of the lands used by Fairmont Hot Springs Resort Ltd. to
operate the Fairmont Hot Springs Resort. Mrs. Seable attests that resort-like
usages that can be traced forward to those of the current Fairmont Hot Springs
Resort Ltd. can be traced back to at least 1923 when:
…a cement swimming pool
was constructed to harness the hot mineral water bubbling naturally to the
surface of the bedrock of Mr. Holland’s property. The swimming pool measured
40 x 60 feet and was located in the same spot as the pool complex at the
Fairmont Hot Springs Resort today.
[36]
Mrs.
Seable also attests to the circumstances surrounding the agreement entered into
between Fairmont Hot Springs Hotel Ltd. and Fairmont Hotels Inc. regarding the
assignment of trade-marks and licensing back.
[37]
Finally,
Mrs. Seable supports the findings contained in the affidavit of Terrence J.
McManus.
[38]
The
final affidavit filed on behalf of the Respondent was sworn by Jeffery Ian
Barlow, on the 8th of December, 2006. Mr. Barlow attests that he
has been working in the travel industry, both in the United Kingdom and later in
Canada, since
1957. He attests that he has “…dealt with and continue[s] to deal with travel
agents across Canada.”
[39]
Mr.
Barlow attests as to travel industry resources and practices from the 1960s to
1980s when the vast majority of international travel arrangements were made
through travel agents, with such arrangements including hotel reservations. He
attests as to the importance to travel agents in that period of publications
made available to them providing hotel listings grouped by major cities in the
United States, Canada, Mexico and the rest of the
world. He attests as to his experience in the use of the foremost of those
publications which he refers to as “The Index” and “The Guide” both of which
included extensive references to the then U.S. based Fairmont chain of “luxury
class hotel[s]”.
[40]
Mr.
Barlow strongly urges that the “Fairmont brand” would have been
well known to Canadian travel agents, and thus, to Canadian business travellers
through their agents, “[over] the past 50 years…”.
[41]
Much
of Mr. Barlow’s attestation is on information and belief. In effect, he
attests as an expert in the travel agency business. Unfortunately, although
Mr. Barlow was cross-examined on his affidavit, no effort was made to qualify
him as an expert and therefore to put him at liberty to attest on information
and belief. More will be said about this later in these reasons.
[42]
Each
of the Respondents’ affiants was cross-examined on his or her affidavit or
affidavits.
THE ISSUES
[43]
The
Applicant and the Respondent each elaborated the issues before the Court on
this application. Although they used different terminology, I am satisfied
that there was no substantive difference between the parties as to the issues.
I would summarize the issues in the following terms:
a) first, is the Applicant a “person
interested” and does it thus have standing to bring this application under
subsection 57(1) of the Act;
b) second, is the “information and
belief” testimony of Mr. Barlow admissible and if so, what weight should be
given to it;
c) third, where does the burden of proof
lie on an application such as this, what is the nature of that burden and what
is the effect of registration pursuant to subsections 17(1) and (2) and section
19 of the Act;
d) fourth, were the Hotel Marks
and each of them, registrable at the date of registration;
e) fifth, were each of the Hotel
Marks distinctive at the time this proceeding was commenced; and
f) finally, was the Respondent the
person entitled to secure the registration of the Hotel Marks and each
of them.
THE LEGISLATIVE SCHEME
[44]
The
Trade-marks Act is a complex statute, many provisions of which are
applicable to the issues here before the Court. The applicable provisions are
set out in full in Schedule A to these reasons. For ease of reference, the
provision of the Act under which this application was commenced is also
set out here:
57.
(1)
The Federal Court has exclusive original jurisdiction, on the application of
the Registrar or of any person interested, to order that any entry in the
register be struck out or amended on the ground that at the date of the
application the entry as it appears on the register does not accurately
express or define the existing rights of the person appearing to be the
registered owner of the mark.
|
57. (1) La Cour fédérale a une compétence initiale
exclusive, sur demande du registraire ou de toute personne intéressée, pour
ordonner qu’une inscription dans le registre soit biffée ou modifiée, parce
que, à la date de cette demande, l’inscription figurant au registre n’exprime
ou ne définit pas exactement les droits existants de la personne paraissant
être le propriétaire inscrit de la marquee.
|
(2) No person is entitled to institute under this
section any proceeding calling into question any decision given by the
Registrar of which that person had express notice and from which he had a right
to appeal.
|
(2) Personne
n’a le droit d’intenter, en vertu du présent article, des procédures mettant
en question une décision rendue par le registraire, de laquelle cette
personne avait reçu un avis formel et dont elle avait le droit d’interjeter
appel.
|
It was not alleged on behalf of the Respondent
that subsection 57(2) of the Act has any application on the facts of
this matter and I am satisfied that it has no application. The Applicant did
not oppose the registration of the Hotel Marks, or any of them. Thus,
the Applicant was not a person who had express notice of the registration of
the Hotel Marks or who had a right of appeal from the registration of
those marks.
ANALYSIS
a) “Person
interested”
[45]
Subsection
57(1) of the Act, reproduced in Schedule A and earlier in these reasons
under the heading “The Legislative Scheme”, provides that the Registrar of
Trade-marks or “any person interested” may apply to this Court to expunge the
registration of a trade-mark on the ground that, at the date of the application,
the entry as it appears on the register does not accurately express or define
the existing rights of the person appearing to be the registered owner of the
mark. As earlier noted, subsection 57(2) is not here at issue and equally, it
is clear that the Applicant is not the Registrar. The question then arises
whether the Applicant is a “person interested” and the Respondent has put that
question in issue.
[46]
“Person
interested” is defined in section 2 of the Act. That definition is
reproduced in Schedule A to these reasons. A corporation such as the Applicant
is a “person interested” if it may be affected by any entry on the register or
reasonably apprehends that it may be affected by any act or omission or
contemplated act or omission under or contrary to the Act.
[47]
Counsel
for the Applicant referred the Court to Omega Engineering, Inc. v. Omega SA
where Justice Blais, then of this Court, wrote at paragraph 11 of his reasons:
The jurisprudence
confirms that there is a de minimis threshold which the applicant must
satisfy to establish that it is a person interested… . In the case at bar,
both parties are owners of similar marks. Further, the respondent has already
initiated opposition proceedings against the applicant in respect of the
TMDA05009 trade-mark. It is clear, therefore that the applicant in this case
is an interested party capable of instituting this application.
[citation
omitted]
[48]
Counsel
also referred the Court to Hartco Enterprises Inc. v. Becterm Inc. where
Justice Dubé wrote at pages 228 and 229:
It is well established
that the likelihood of confusion is a question of fact and may exist between
trade marks or trade names or both and the actual confusion need not be
proved:…
In the instant case, the
trade marks being identical (except for the hyphen) there was clearly a
likelihood of confusion at the time the Respondent applied for the registration
of the trade mark. …
Moreover, the “raison d’être”
of the Act is primarily to protect the public: there is a strong public
interest in maintaining the purity of the register. …
[citations
and some text omitted]
In the circumstances, Justice Dubé found
the Applicant under subsection 57(1) of the Act to be a “person
interested”.
[49]
By
contrast, counsel for the Respondent relied on the same authority for the
proposition that, to be a “person interested”, the Applicant must be a “…person
whose rights may be restricted by a registration or who may reasonably
apprehend that he may be affected by a registration…”, a proposition espoused
by Justice Dubé, citing substantial authority, at page 226 of the reported
decision.
[50]
Counsel
for the Respondent noted that the Applicant did not oppose in the Trade-marks
Office the applications for the Hotel Marks. That being said, Collin H.
Knight, President of the Applicant when he swore an affidavit in this matter,
testified on cross-examination on his affidavit that his instructions,
presumably to counsel, were:
…to protect our name
from what I thought was a very aggressive firm [the Respondent] coming into
our area in the same business. And my instructions to lawyers was [sic] to
watch what was happening and to oppose anything that they were doing that could
affect jeopardy of our having or not having our name, or influencing
anything in our market place and causing us extra work as it is doing every
day.
[emphasis
added]
[51]
Counsel
for the Respondent referred the Court to John Labatt Ltd. v. Carling
Breweries Ltd.
where Justice Cattanach wrote at page 25:
My brother Walsh, in Burmah-Castrol
(Canada) Ltd. v.
Nasolco Inc. …, in dealing with the meaning of “person interested” after
reading the cases referred to him, said at p. 41:
…it is evident that what
constitutes a “person interested” depends on the facts of each case and it is
not necessary to go farther than the definition and examine same in the light
of the allegations contained in the amended originating notice of motion and
amended statement of allegations of fact relied on by applicant to determine
whether these allegations indicate that applicant may be “affected or
reasonably apprehends that he may be affected” by the entry in the register of
respondent’s trade mark which applicant seeks to have expunged from the
register.
To be a “person
interested” there must be a reasonable apprehension that the person will be
affected by the registered trade mark. The entry must be shown to stand in
the way of the person seeking to expunge it.
[emphasis
added]
[52]
Finally,
counsel for the Respondent referred the Court to Mihaljevic v. British
Columbia
where Justice Pratte, for the Court, wrote at page 56:
A person is interested
within the meaning of s. 2 [of the Act] if there is a reasonable
apprehension that he will suffer a prejudice of some sort if a trade mark is
not removed from the register. In the present case, whether or not the
respondent’s trade marks remain on the register, the appellant’s situation will
remain the same: he will be unable to use his mark because the expungement of
the respondent’s trade marks will not affect the existence of the official mark
EXPO. The presence of the respondent’s trade marks on the register does not
diminish or limit in any way the rights of the appellant which would not be
greater if those trade marks were struck. It cannot be said, therefore, that
the appellant is a “person interested” within the meaning of s. 2 of the Act:…
[citations
omitted]
[53]
Mr.
Knight appears to acknowledge on cross-examination on his affidavit that the
Applicant has not used the FAIRMONT design trade-marks. Indeed,
the evidence before the Court would appear to be that the Applicant acknowledges
that it, like a number of other businesses carried on in the same region of
British Columbia, uses the word “Fairmont”, only as a
geographical descriptor, not in a trade-mark sense. The Applicant has never
applied for registration of a trade-mark consisting of or incorporating the
word Fairmont. Until very
recently, and only after the assignment of Fairmont Hot Springs Resort Ltd.’s
trade-marks to the Respondent, there is no evidence that the Applicant ever
objected to the Resort company’s, or any other business’s extensive use of the
word Fairmont in
association with its business.
[54]
The
Applicant, as noted earlier, did not oppose the registration of the Hotel
Marks and I am unsympathetic to Mr. Knight’s assertion that that was
somebody else’s oversight, not his. The Applicant waited only one (1) day
short five of (5) years after the registration of the Hotel Marks to
commence this proceeding.
[55]
In
short, the Applicant has simply not acted as if it perceives itself to be a
person affected, or who reasonably apprehends that it may be affected, by the
entry of the Hotel Marks on the register or, indeed, by the use of
“Fairmont”, at least until quite recently, by any other business operating in
the same geographical region. Any fear the Applicant may actually possess or
any apprehension it may have, would appear to be of a possible act by the
Respondent, that is to say its possible entry into the timeshare business, in Canada, in
circumstances where there is no evidence whatsoever before the Court that such
fear is well grounded. In the words quoted from Justice Pratte in Mihaljevic
v. British Columbia, above, I can find no reason on the facts of this
matter to conclude other than:
…whether or not [the Respondent’s]
trademarks remain on the register, [the Applicant’s] situation will remain the
same:... . The presence of the [Respondent’s] trademarks on the register does
not diminish or limit in any way the rights of the [Applicant] which would not
be greater if those trademarks were struck.
[56]
For
the foregoing reasons, and noting, as cited in the foregoing authorities, that
an analysis of “person interested” such as this turns on the facts of each
particular case, I am not satisfied that the Applicant is a “person interested”
and therefore a person entitled to bring this application. On that basis
alone, this application must be dismissed.
[57]
I
acknowledge the line of authority for the proposition that “person interested”
is a low threshold, a proposition that I myself have endorsed. In
light of that line of authority, I will nonetheless deal with the remaining
issues before the Court.
b) The
“Information and Belief” Testimony of Mr. Barlow
[58]
By
reference to the opening paragraphs of Mr. Barlow’s affidavit found at tab 20
of the Respondent’s Record, there can be no doubt about the length, breadth and
depth of Mr. Barlow’s experience in the travel agency environment. That being
said, that length, breadth and depth, in and of itself, does not qualify Mr.
Barlow to testify or attest as an expert before this Court. A procedure to so
qualify persons such as Mr. Barlow is set out in some detail in the Federal
Courts Rules
with respect to actions but not with respect to applications such as this.
Those Rules provide that there shall be no cross-examination on experts’
affidavits prior to trial, except with leave of the Court. Here,
Mr. Barlow was cross-examined on his affidavit.
[59]
Subsection
59(3) of the Act provides that proceedings on an application such as this
shall be heard and determined summarily on evidence adduced by affidavit
“…unless the Court otherwise directs…” in which event the Court may order that
any procedure permitted by its rules and practice be made available to the
parties, including the introduction of oral evidence generally or in respect of
one or more issues specified in the Court’s order. It was open to the
Respondent to approach the Court with a proposal to qualify Mr. Barlow as an
expert and to seek establishment of a procedure to accomplish that end. The
Applicant could have responded to any such proposal. The Respondent did not
see fit to take advantage of subsection 59(3) and the flexibility that that
subsection provides. In the result, the Court finds itself to be substantially
disadvantaged in evaluating Mr. Barlow’s evidence.
[60]
Mr.
Barlow concludes his affidavit with the following paragraph:
In my opinion, Fairmont hotels and
the Fairmont brand are
well known to Canadians and have been certainly since well before 1985. Some
of the reasons for which I believe Fairmont is well known in Canada are set out
below:
·
San
Francisco
is a popular destination for many Canadian business and leisure travellers from
across the country and has been for decades.
·
Since
the 1960’s, if I had a client looking for the “best” in San Francisco hotels,
the famous Fairmont Hotel would have been one of my top choices.
·
The
Fairmont Hotel in San Francisco was and is well known, so much so, that
tourists visiting San Francisco often visit the Fairmont even if they are not
registered guests at the hotel.
·
I
personally, along with other Canadian travel agents across the country,
recommended and continue to recommend Fairmont hotels to clients.
·
One
of the reasons that travel agents in Canada were aware of the Fairmont name and
reputation dating back to as early as the 1960’s was due to its popular status
and the advertisement and listings in the Index and the Guide, the two primary
authoritative travel publications in the pre-Internet era.
·
In
my view, both personally and professionally, popular culture also brought the Fairmont name to
Canadians through movies, television shows and novels which were based on or
featured Fairmont hotels.
·
I
am of the opinion that the Fairmont name has always signified the best in city
hotels in places like San Francisco, Dallas and New York
City.
The foregoing is only an example of the
information and belief evidence included in the affidavit of Mr. Barlow.
[61]
In
the Law of Evidence in Canada, at page 609, the learned authors state:
Courts now have greater
freedom to receive lay witnesses’ opinions if: (1) the witness has personal
knowledge; (2) the witness is in a better position than the trier of fact to
form the opinions; (3) the witness has the necessary experimental capacity to
make the conclusion; and (4) the opinion is a compendious mode of speaking and
the witness could not as accurately, adequately and with reasonable facility
describe the facts she or he is testifying about. But as such evidence
approaches the central issues that the courts must decide, one can still expect
an insistence that the witnesses stick to the primary facts and refrain from
giving their inferences. It is always a matter of degree. As the testimony
shades towards a legal conclusion, resistance to admissibility develops.
[emphasis
added]
[62]
In Saputo
Groupe Boulangerie v. National Importers Inc., my colleague
Justice Nöel wrote at paragraphs 52 and 53 of his reasons:
A lay witness may, in some circumstances,
express opinions about the facts in dispute. In R. v. Graat…, Mr.
Justice Dickson notes that the boundary between opinions and facts is a fine
one:
Except for the sake of convenience, there is
little, if any, virtue in any distinction resting on the tenuous, and
frequently false, antithesis between fact and opinion. The line between “fact”
and “opinion” is not clear.
…Admissibility is determined, first, by asking
whether the evidence sought to be admitted is relevant. This is a matter of
applying logic and experience to the circumstances of the particular case. The
question which must then be asked is whether, though probative, the evidence
must be excluded by a clear ground of policy or of law.
Further on in that decision, the Supreme Court
urges that courts not blindly exclude some testimony on the pretext that it
contains opinions on the disputed facts. So the rule that opinions of lay witnesses
are inadmissible as evidence is not one of absolute rigidity. The rule has
evolved somewhat, and the courts may now admit the opinions of lay witnesses if
certain conditions are satisfied although it must be kept in mind, to complete
the analysis, that the courts must show some flexibility in determining the
admissibility of those opinions.
The flexibility of the rule on the admissibility
of lay witnesses’ opinions is intended to allow the admission of facts
necessary to the resolution of the case that would be inadmissible if the rule
were applied too strictly. It is not intended to allow ordinary witnesses
to express opinions without restraint or to organize the facts from an angle
that is favorable to them. Notwithstanding all my willingness to display
flexibility in the taking of evidence, Mr. Lanctôt’s opinions clearly
contravene the rules of evidence and cannot be admitted.
[emphasis added, one
citation omitted]
[63]
I
reach the same conclusion on the facts of this matter as did my colleague
Justice Nöel
in the above quotation.
[64]
In
the absence of the adoption by the Respondent of the procedure provided in
subsection 59(3) of the Act to qualify Mr. Barlow as an expert with the
approval of this Court, I regard his information and belief opinions as highly
prejudicial, a position at least impliedly adopted by counsel for the
Applicant. In the circumstances, I reject such evidence outright.
c) Burden
of Proof and Effect of Registration
[65]
Pursuant
to section 19 of the Act, the registrations of the Hotel Marks in
respect of “hotel services associated with a chain of luxury hotels” are,
subject to certain exceptions which are not at issue here, valid unless shown
to be invalid. They confer on the owner the exclusive right to the use
throughout Canada of the Hotel
Marks in respect of those services. Thus, the burden rests on an applicant
in proceedings such as this. That such is the case is confirmed by subsection
17(1) of the Act.
[66]
In
Compulife Software Inc. v. CompuOffice Software Inc., Justice
Muldoon wrote at paragraph [11] of his reasons:
In expungement
proceedings, the trade-mark is presumed to be valid, and the onus lies on the
party attacking the registration to prove, on a balance of probabilities,
that the registration should be expunged… .
[emphasis
added, citation omitted]
[67]
Only
a few days later, in Andrés Wines Ltd. v. Vina Concha Y Toro S.A., Justice
Dubé wrote at paragraph [8] of his reasons:
It is trite law that
registration of a trade-mark confers certain rights and benefits to the owner,
including prima facie proof of the rights and ownership of the
trade-mark. Thus, when a trade-mark is registered, there is a presumption of
validity and the party seeking to expunge the registration has the onus of
proving the invalidity. If any doubt exists regarding the validity of the
trade-mark registration, the presumption of validity has not been rebutted and
the doubt must be resolved in favour of the validity of the trade-mark
registration.
[citation
omitted]
Thus, on an application such as this, the
onus is on the applicant and the applicant’s burden is on a balance of
probabilities.
d) Registrability
[68]
Paragraph
18(1)(a) of the Act provides that the registration of a trade-mark is
invalid if the trade-mark was not registrable at the date of registration. Paragraph
12(1)(b) of the Act provides that a trade-mark is not registrable if,
whether depicted, written or sounded, it is either clearly descriptive or
deceptively misdescriptive in the English or French language of, among other
things, the place of origin of the wares or services in association with which
it is used or sought to be used. While the foregoing is subject to section 13
of the Act, it was not in dispute before the Court that section 13 has
no application on the facts of this matter.
[69]
Whether
a trade-mark is clearly descriptive or deceptively misdescriptive is a question
of first impression
and the word “clearly” in the context of paragraph 12(1)(b) of the Act
has been held to mean “…easy to understand…plain”.
[70]
Counsel
for the Applicant urges that, against such a low threshold, and given the
notoriety of Fairmont or Fairmont
Hot Springs, a British Columbian tourism destination with associated accommodation
and recreational services, extending back at least as far as the dates of
registration of the hotel marks, the hotel marks are not registrable.
[71]
In
Molson Breweries, a partnership v. Labatt Brewing Co., the Trade
Marks Opposition Board wrote at page 5 of its reasons:
…The applicant has
comprehensively canvassed the law regarding geographical names as trade-marks…
. As noted by the applicant, the intent of the prohibition in Section 12(1)(b)
against geographical names is to prevent any one person from acquiring a
monopoly on a word that is generally recognized as a locality connected to the
wares or services in issue. However, the mere fact that the words may also
be geographical names does not preclude registration.
[emphasis
added]
[72]
Counsel
for the Respondent referred the Court to the following passage from Imperial
Tobacco Ltd. v. Rothmans, Benson & Hedges Inc. where
Justice McGillis wrote at page 361:
…The test for
determining whether a trademark infringes s. 12(1)(b) of the Act is one of
first or immediate impression from the perspective of the every day consumer
of or dealer in the wares. The determination must not be based on research
into or critical analysis of the meaning of the words:…
[emphasis added,
citations and some text omitted]
Against the foregoing test, and bearing in
mind the last sentence of the quotation from Molson Breweries, supra,
counsel for the Respondent urges that the Hotel Marks are not clearly
descriptive or deceptively misdescriptive. He notes that the Applicant has not
filed any evidence demonstrating that the “every day” Canadian consumer, as a
matter of “first or immediate impression”, would recognize the word “Fairmont” in the Hotel
Marks as being either a geographic locality that exists
in the Columbia valley of British
Columbia or a geographic locality that is well known and generally recognized
as being associated with luxury hotel services.
[73]
Further,
counsel for the Respondent relies on subsection 12(2) of the Act to preserve
the registerability of the Hotel Marks on the basis that, he urges, they
have been so used in Canada by the Respondent or its predecessor in title as to
have become distinctive at the date of filing of the applications for their
registration. “Distinctive” is defined in section 2 of the Act in the
following terms:
"distinctive"
, in relation to a trade-mark, means a trade-mark that actually distinguishes
the wares or services in association with which it is used by its owner from
the wares or services of others or is adapted so to distinguish them;
|
«distinctive
» Relativement à une marque de commerce, celle qui distingue véritablement
les marchandises ou services en liaison avec lesquels elle est employée par
son propriétaire, des marchandises ou services d’autres propriétaires, ou qui
est adaptée à les distinguer ainsi.
|
[74]
The
application for the word mark “FAIRMONT” was filed on the 8th
of April, 1998. The applications for the two (2) Hotel Marks with
design features were filed on the 27th of May, 1998. Counsel for
the Respondent urges that the evidence before the Court establishes that the Hotel
Marks have been extensively used and made known to a substantial portion of
the Canadian public since at least as early as 1938 and that the Applicant’s
evidence before the Court to counter the reputation established by the
Respondent for the Hotel Marks is weak in that it is in the nature of
advertisements in local newspapers, coupon books, direct mailings and
telemarketing scripts as well as word of mouth exchanges at trade shows and the
like.
[75]
Further,
counsel for the Respondent relies on paragraph 14(1)(b) of the Act which
provides that a trade-mark of a person such as the Respondent, that the
Respondent or its predecessor in title has caused to be duly registered in and
for the country of origin of such person, is registrable in Canada,
notwithstanding section 12 of the Act, if “…it is not without
distinctive character, having regard to all the circumstances of the case
including the length of time during which it has been used in any country…”.
[76]
The
evidence before the Court establishes that the Hotel Marks were
registered in Canada based on their
use and registration in the United States by the Respondent or its
predecessor in title.
[77]
In
Imperial Tobacco Co. of Canada Ltd. v. Philip Morris Inc., the
Acting Registrar of Trade Marks, in reasons arising out of an opposition
proceeding, wrote:
A mark which is not
adapted to distinguish the wares or services of the owner from those of others
and which has not been used in Canada is without distinctive character. If
the same mark has been used in Canada for a number of years
and in fact distinguishes the wares or services of the owner from those of others
among a segment of the public, the mark is not without distinctive character.
The mark may not be sufficiently distinctive of the wares of the owner to have
acquired a secondary meaning in Canada but the mark has acquired some
distinctiveness in Canada and is therefore not without distinctive character in
Canada.
[emphasis
added]
[78]
The
foregoing establishes that the test “not without distinctive character” establishes
a very low threshold. On the evidence before the Court, whether or not the Hotel
Marks are registrable against the test in paragraph 12(1)(b) of the Act,
and whether or not the same marks had become
distinctive at the respective dates of
filing of applications for their registration, I am satisfied that the
Applicant simply has not discharged its burden to establish that the Hotel
Marks had not been caused to be duly registered “in or for the country of
origin” of the Respondent by its predecessor in title and that those marks are
simply void of distinctive character, having regard to the totality of the
evidence properly before the Court and all of the circumstances of this matter.
[79]
In
the result, by virtue of paragraph 14(1)(b) of the Act and its
application to the facts of this matter, I find that the Applicant cannot
succeed on the ground that the Hotel Marks were not registrable at their
respective dates of registration.
e) Distinctiveness
[80]
Paragraph
18(1)(b) of the Act provides that the registration of a trade-mark is
invalid if the trade-mark is not distinctive at the time proceedings bringing
the validity of the registration into question are commenced. As earlier
noted, “distinctive” is defined in section 2 of the Act. The definition
is reproduced in Schedule A to these reasons.
[81]
This
proceeding was commenced by the filing of a Notice Of Application with the
Court on the 15th of June, 2005, the day before the 5th
anniversary of registration of each of the Hotel Marks and just one (1)
day before section 17 of the Act took effect to protect the Hotel
Marks from expungement, amendment or a holding of invalidity except at the
instance of a person protected by subsection (2) of that section. There is no
evidence before the Court that the Respondent adopted the Hotel Marks in
Canada with
knowledge of the previous use or making known of the trade-marks and trade-name
used by the Applicant.
[82]
In
Consorzio del Prosciutto di Parma v. Maple Leaf Meats Inc., Justice
McKeown wrote at paragraphs [23] and [25] of his reasons:
The Applicant’s second
line of argument questions the distinctiveness of the Respondent’s trade-mark
as at the date of the commencement of these proceedings. Distinctiveness of a
trade-mark deals with whether or not the mark, when used in association with
the wares, distinguishes for the consumer the source of those wares. The Court
must ask itself whether or not the ordinary consumer in the market for that
type of product would likely be deceived as to the source of that product.
…
The Respondent is
correct to indicate that its trade-mark carries a presumption of validity and
the onus is on the Applicant to demonstrate that the subject mark has lost its
distinctiveness.
[83]
Precisely
the same might be said in respect of the Respondent’s service-marks when used
in association with the services for which the Hotel Marks are
registered.
[84]
The
Applicant adduced substantial evidence, referred to earlier, that, at least in
western Canada and the north western United States, consumers associated the Hotel
Marks, or at least the Respondent, with the Applicant, notwithstanding the
differences between the lines of business or “channels of trade” of the
Applicant and the Respondent and notwithstanding the design features of two (2)
of the Hotel Marks which have no equivalent in the unregistered marks
and trade-name of the Applicant.
[85]
Trade-marks
incorporating an original design are inherently distinctive and considered to
be strong marks.
The same cannot be said for the Hotel Mark that is without design
features.
[86]
Counsel
for the Respondent urges that the Respondent and the Applicant simply do not
operate in the same channels of trade, as earlier referred to, and urges that
the luxury hotel business and the timeshare business are distinctly different,
involving different consumers, retailers, trade-shows and advertising
campaigns. In presenting this argument, counsel focussed exclusively on the
urban luxury hotel business of the Respondent as opposed to its luxury resort
hotel business made up of hotels and related resort amenities not unlike those
of Fairmont Hot Springs Resort which operates in close proximity to the timeshare
operations of the Applicant. It is worthy of note that Fairmont Hot Springs
Resort and the Applicant, the foregoing being the original operator of the
Applicant, carried on business, and continue to carry on business, in close
proximity to one another and did so for some years without noticeable conflict,
until the entry of the Respondent under the trade-marks at issue into the
Canadian market.
[87]
Whether
or not the Applicant and the Respondent carry on their operations in different
channels of trade, and I am satisfied that the distinction that is urged on
behalf of the Respondent is not as great as the Respondent would urge the Court
to find, the reality of the proximate operations of the Applicant and Fairmont
Hot Springs Resort on a “live-and-let-live” basis has effectively
destroyed any opportunity for the Applicant
to rely on the similarity of the channels of trade of the Applicant and the
Respondent on the issue of distinctiveness.
[88]
Counsel
for the Respondent similarly urges that the Hotel Marks were “made
known” in Canada well before the Applicant entered into business in Canada,
taking into account subsection 4(2) and section 5 of the Act, through
the operations of the Respondent’s predecessor in title providing luxury hotel
services in a country of the Union, that is to say the United States, and
through the advertisement of its services in printed publications circulated
in Canada in the ordinary course of commerce among potential dealers in or
users of those services. Counsel thus urges that its Hotel Marks were
distinctive in Canada of its services well before the relevant date
for determining distinctiveness.
[89]
I
have earlier briefly described the evidence properly before the Court in
support of this argument. I am satisfied that it is determinative on the issue
of distinctiveness in favour of the Respondent.
[90]
Finally,
counsel for the Respondent urges that the Hotel Marks were “generally
recognized throughout Canada by most if not all segments of the
population” to the extent that they were, at the relevant date, “famous”
trade-marks deserving of the broadest ambit of protection. Justice Blais, then
of this Court, commented on the concept of “famous trade-marks” in Toyota
Jidosha Kabushiki Kaisha v. Lexus Foods Inc. where he
wrote at paragraph [15]:
To be considered a
famous trade-mark, a trade-mark must be generally recognized throughout Canada as well as
by most, if not all, segments of the population.
[91]
I
reference back once again to the Applicant’s evidence of confusion in the minds
of Canadians resident, at least in the two (2) most westerly provinces of this
country, as between the services provided by the Applicant and its related
marks and name, and the Hotel Marks and their use in Canada and the
Respondent as the source of the luxury hotel and resort services provided in
connection with those marks. Against that evidence, I simply am not satisfied,
on the totality of the evidence properly before the Court, that the Hotel Marks,
as at the relevant date for the purpose of determining distinctiveness, could
be considered to be “famous marks”.
[92]
Based
on the foregoing brief analysis, I am satisfied that the Applicant has failed
to meet its evidentiary burden to negate, as at the date of commencement of
this proceeding, the distinctiveness of the Hotel Marks with design
features. I reach the same conclusion with respect to the word mark “FAIRMONT”. I am
satisfied that the evidence before the Court of confusion as to the source of
the Respondent’s luxury hotel and resort services and as to its involvement in
the line of business of the Applicant or in a substantially equivalent line of
business is simply insufficient to discharge the evidentiary burden on the Applicant
on the issue of distinctiveness of the word mark FAIRMONT. Despite the
Applicant’s evidence that, in at least the two (2) western-most provinces of
Canada, as at the date of commencement of this proceeding, the word mark
“FAIRMONT” simply was not distinctive, in the minds of some, of the luxury
hotel and resort services provided by the Respondent, the contradictory
evidence that: first, the Applicant has never used the single word “Fairmont”
in a trade-mark sense; second, the Applicant never pursued its interest in
protecting its alleged interest in that word in any concerted way against Fairmont
Hot Springs Resort Ltd.; and third, did not oppose the registration of the Hotel
Marks and only belatedly commenced this proceeding; is determinative in
favour of the Respondent.
f) Person
entitled
[93]
The
closing words of subsection 18(1) of the Act provide that a trade-mark
is invalid if, subject to section 17 of the Act, the Applicant for
registration was not the person entitled to secure the registration. I have
earlier commented in passing on section 17 of the Act. Subsection (2)
of that section does not apply since this proceeding was commenced before the
expiration, albeit only one (1) day before the expiration, of the period of
five (5) years from the date of registration of the Hotel Marks. The
issue then becomes whether or not the Applicant was a previous user or made
known a confusing trade-mark or trade-name and had not abandoned that confusing
trade-mark or trade-name at the date of advertisement of the Respondent’s
applications for registration of the Hotel Marks.
[94]
Subsection
16(2) of the Act describes the Respondent as the person entitled to
registration of the Hotel Marks since its predecessor in title had duly
registered those marks in the United States and had used them
there. Exceptions to that general rule are reflected in paragraphs 16(2)(a)
and (c) that, the Applicant urges, are relevant here. Counsel for the
Applicant urges that its marks and trade-name are confusing with the Hotel
Marks and had been previously used in Canada or made known in Canada by the Applicant.
[95]
The
term “confusion” is not specifically defined in the Act, but section 6
of the Act provides criteria for determining when a trade-mark or
trade-name is confusing with another trade-mark or trade-name. Section 6 is
set out in Schedule A.
[96]
Counsel
for the Applicant urges that the enumerated factors in subsection 6(5) are
relevant on the facts of this matter and, when appropriately applied, lead
inexorably to a conclusion that the Respondent was not, at the relevant date,
the person entitled to registration of the Hotel Marks.
[97]
In
Polo Ralph Lauren Corp. v. United States Polo Association, Justice
Malone, for the majority, with the Chief Justice concurring in the result,
wrote at paragraph [18] of his reasons:
A review of some of the
leading cases also establishes some practical guidelines [regarding whether
confusion exists]. For example, the Court is to put itself in the position of
an average person who is familiar with the earlier mark but has an imperfect
recollection of it; …the question is whether the ordinary consumer will, on
seeing the later mark, infer as a matter of first impression that the wares
with which the second mark is used are in some way associated with the wares of
the earlier. With respect to the degree of resemblance in appearance, sound or
ideas under subparagraph 6(5)(e), the trade-marks at issue must be considered
in their totality. …. As well, since it is the combination of elements that
constitutes a trade-mark and gives distinctiveness to it, it is not correct to
lay the trade-marks side by side and compare and observe similarities or
differences among the elements or components of the marks when applying the
test for confusion. In addition, trade-marks must not be considered in
isolation but in association with the wares or services with which they are
used. … When dealing with famous or well-known marks, it may be more difficult
to demonstrate that there is no likelihood of confusion, especially if the
nature of the wares are similar… Lastly, the enumerated factors in subsection
6(5) need not be attributed equal weight. Each particular case of confusion
might justify greater emphasis being given to one criterion than to others. ….
[citations
omitted]
[98]
I
have earlier determined that the trade-marks and trade-name on which the
Applicant relies in this proceeding are not sufficient to defeat the
registrability of the Hotel Marks and that the Hotel Marks were
distinctive of the services of the Respondent in relation to which they were
registered at the time this proceeding was commenced. On a consideration of
all of the surrounding circumstances, and having regard to the guidance
provided by Polo Ralph Lauren, supra, as between the Applicant
and the Respondent, the Respondent was the person entitled to secure the
registration of the Hotel Marks. The Hotel Marks are simply not
confusing with the Applicant’s trade-marks and trade-name. In any event, and
in particular, the assignment from Fairmont Hot Springs Resort Ltd. to Fairmont
Hotels Inc. of its trade-mark rights, titles and interests earlier referred to
ensured that the Respondent was, through its predecessor in title, the first
user of “Fairmont” in Canada, as between
itself and the Applicant.
CONCLUSION
[99]
In
summary, for the foregoing reasons, this proceeding will be dismissed on the
ground that the Applicant is not a “person interested” for the purposes of
subsection 57(1) of the Act and therefore is not a person qualified to
commence this proceeding under that subsection.
[100] If my
decision herein is appealed and my determination regarding “person interested”
is reversed, the registration of the Hotel Marks, that is to say
Trade-Mark registrations TMA 529,345, TMA 529,346 and TMA 529,347 are
maintained. None of such trade-marks was confusing, at the date of
registration, with the unregistered trade-marks and trade-name of the Applicant
and all of such marks were distinctive of the services in association with
which they were registered by the Respondent, at the time this proceeding was
commenced. The Respondent was the person entitled to secure the registration
of those marks.
COSTS
[101] In accordance
with the ordinary practice of this Court, costs should follow the event. Since
the Respondent has been successful, it is entitled to its costs.
[102] Counsel for
the Respondent urged that costs should be determined at the high end of Column
3 in Schedule B to the Federal Courts Rules and with the Respondent
entitled to costs for two (2) counsel throughout.
[103] Counsel for
the Applicant made no representation as to the use of the high end of Column 3
for determination of costs but urged that costs of one (1) counsel only should
be payable.
[104] I am
satisfied that the use of the high end of Column 3 is justified and that the
Respondent should be entitled to the costs of one (1) senior counsel and one
(1) junior counsel. In the result, my Order will provide that, except where
otherwise provided by an earlier Order of this Court, the Respondent is
entitled to costs of this proceeding, with such costs to be determined on the
basis of the high end of Column 3 of Schedule B to the Federal Courts Rules
and with costs to be
determined on the basis of an entitlement
to the Respondent to one (1) senior counsel and one (1) junior counsel
throughout.
“Frederick
E. Gibson”
Ottawa,
Ontario
July
21, 2008