Supreme Court of Canada
Dastous
v. Mathew-Wells Co. Ltd., [1950] S.C.R. 261
Date:
1949-12-22
Rosario G. Dastous And Rose Canned Food Products Appellant;
and
Mathews-Wells Company Limited Respondent.
1949: March 7, 28, 29, November 23; 1949: December 22.
Present:—Rinfret C.J., Taschereau, Rand, Estey and Locke JJ.
ON APPEAL FROM THE EXCHEQUER COURT OF CANADA
Reporter's Note.—On November 23, 1949, at the request
of the Court, counsel were heard further on three points of law suggested by
the Court.
Trade Mark—Meaning of words "made pursuant to the
provisions of this Act" as used in s. 18—Whether canned chicken
"similar" wares to jams, pickles, sauces and vinegars within the
meaning of s. 2(1)—Whether the mark "Rose Brand" and the mark
"Rosie" are "similar" within the meaning of s. 2(k)—The
Unfair Competition Act, 1932, S. of C. 1932, c. 38.
The respondent, a manufacturer of jams, jellies, pickles,
sauces and vinegars, etc., is the proprietor of three trade marks; all carry
the words "Rose Brand" and each bears the representation of a rose.
The first two marks were registered in 1914 and 1931 respectively under the Trade
Mark and Design Act, the third, a design mark, under The Unfair
Competition Act, 1932. The appellant under the name of "Rosie Canned
Food Products", processes and sells various forms of canned chicken and
chicken products. His labels had as their predominant feature the word
"Rosie", a contraction of his Christian name Rosario, followed by the
word "Brand" in small letters, and a red rose with green leaves
protruding from the sides. His application to register the mark
"Rosie" was refused by the Registrar on the ground that it was
confusingly similar to the registrations of the respondent.
In an action for infringement and passing off the Exchequer
Court, restrained the appellant from using the word "Rosie" or any
similar word, or the representation of a rose, on prepared food products
similar to that of the respondent and in particular, canned chicken.
Held: (Reversing the judgment of the Exchequer Court),
that the appeal should be allowed.
Per: Rinfret C.J., Taschereau, Rand and Estey JJ.—The
wares of the respective parties are not, in the circumstances, within the scope
of similarity defined by s. 2 (l).
Per: Rinfret C.J.—The wares are not of the same kind as
required by the definition of s. 2 (k), and although they may have the
common characteristics of food, that is not sufficient to declare them similar,
as it would be contrary to the definition of trade mark under s. 2 (m).
[Page 262]
Per: Taschereau, Rand and Estey JJ.—The facts of the
case establish an intention to relegate the first mark to the role of a mere
supporting registration and its abandonment as a mark for use in association
with wares; the new designs of the later two marks have been so evolved and in
such circumstances as to lead to the same conclusion.
Per: Rinfret CJ.—The word "Rose", alone is
not registrable under the Act, nor could the respondent by mere registration
validly acquire a monopoly on the word "Rose" for its wares; there
was no infringement of the marks so far as they are limited to the word
"Rose Brand", nor was there evidence of confusion or deception by the
buying public between the products of the respective parties.
Per: Taschereau, Rand and Estey JJ.—The language of s.
18 as it speaks of registration "made pursuant to the provisions of this
Act", is to be taken as signifying the fact of being on the Register and
the expression therefore embraces all registrations in the Register maintained
under that Act.
Per: Taschereau, Rand and Estey JJ.—Although s. 18 (2)
deals with the effect of a certified copy of the record of registration it
implies necessarily that the registration itself would carry the like
conclusive effect. In the circumstances of this case, the proof was made upon
which the section is intended to operate.
Per: Locke J.—The certificates tendered as proof of the
registration of the marks claimed to have been made under the Trade Mark and
Design Act did not prove either the fact of registration nor that the marks
were vested in the respondent. They were neither given under the provisions of
s. 18 of The Unjair Competition Act, 1932, nor did they relate to
registration made pursuant to that Act and proved nothing. The trade mark
registered in November 1932 was properly proved by a certificate under s. 18
(2) but upon the evidence was only available upon the claim for infringement in
respect of pickles and vinegar and the appellant's products were not
"wares of the same kind" within the meaning of s. 2 (k).
Held: Also, that the evidence did not establish the
alternative claim of passing off.
APPEAL from a decision of the Exchequer Court, Cameron J.
,
whereby he held that the appellant had infringed three marks of the plaintiff;
(a) a specific trade mark registered in 1914 under the Trade Marks
and Design Act to be used in connection with the sale of jams, preserves,
canned goods (except salmon), pickles, sauces, marmalades, jellies (excepting
jelly powders), catsups and mustards, and consisting of a label, a rose on a
green background with the wording "Rose Brand"; (b) a
specific trade mark registered in 1931 under the Trade Mark and
[Page 263]
Design Act, to be applied to
the sale of olives, vinegars, peanut butter, mayonnaise and salad dressing,
consisting of a reproduction of a red rose with a green leaf on either side,
and the word "Rose Brand" being represented in a black parallelogram;
(c) a design mark registered in 1932 under The Unfair Competition
Act, 1932, to be used in connection with the manufacture and sale of
pickles, pickled goods, condiments, prepared mustards, salad dressings, spices,
vinegars, jams, jellies, preserved and canned goods, excluding baking powders,
flavouring extracts and jelly powders, consisting of a parallelogram-shaped
panel having the reproduction of a rose protruding from one upper corner and a
horizontally exposed rectangular panel superimposed upon the
parallelogram-shaped panel and bearing the words "Rose Brand" and
name of contents, and name of the respondent.
Redmond Quain, K.C., and T. R.
Giles for the appellant.
Christopher Robinson for the respondent.
The Chief Justice:—This
is an action for infringement of three trade marks and for passing off, and a
reference as to damages and an injunction were granted in favour of the
respondent.
The respondent company, whose Head Office is at Guelph,
Ontario, is the proprietor of the following three marks:—
(a) A specific trade mark to be used in connection
with the sale of jams, preserves, canned goods (except salmon), pickles, sauces,
marmalades, jellies (excepting jelly powders), catsups and mustards. This trade
mark "consists of a label, a rose on green background with the wording
"ROSE BRAND", name of contents grown and packed at Rosemount
Orchards, Beamsville, Ontario.
(b) A specific trade mark to be used in
connection with the manufacture and sale of olives, vinegar, peanut butter,
mayonnaise, and salad dresing. The trade mark "consists of a red rose with
a green leaf on either side and the words "ROSE BRAND", the latter
being represented in a black parallelogram".
(c) A design mark to be used in connection with the
manufacture and sale of pickles, pickled goods, condiments, prepared mustards,
salad dressings, spices, vinegars, jams, jellies, preserved and canned goods,
excluding baking powder, flavouring extracts and jelly powders. This design
mark "consists of a parallelogram-shaped panel having the reproduction of
a rose protruding from one upper corner and a horizontally exposed rectangular
panel."
[Page 264]
The first and second trade marks were registered under the Trade
Mark and Design Act, respectively on December 2, 1914, and on July 18,
1931. The design mark was registered under The Unfair Competition Act, 1982,
on October 2, 1933.
The appellant carries on business under the name of
"Rosie Canned Food Products" at Fruitland, Ontario, and is its sole
proprietor. On August 7, 1946, he made application to register the mark
"ROSIE" for use on wares described as canned chicken dinners (a
mixture of chicken, vegetables and gravy), canned chicken stew (a mixture of
chicken, vegetables and gravy), canned jellied chicken, and canned chicken
sandwich spread. This application was refused by the Registrar on the ground
that it was confusingly similar to the registration of the respondent.
The respondent has never manufactured canned chicken or
chicken products of any sort. Most of its products are sold in jars or bottles.
Only fifteen per cent of its jam is sold in tins, and about five per cent of
its pickles also in tins, mostly in gallon size.
The appellant sells his products in small tins, confined
entirely to canned chicken and chicken products, chicken being the main
ingredient of the latter. He commenced business about 1945, and he adopted the
word "ROSIE" as his trade mark (this being a contraction of his name,
Rosario) and sold his products under the name of "ROSIE BRAND". The
labels on the tins used by him have as their most prominent features the word
"ROSIE" (followed by the word "Brand" in small letters),
and a red rose with green leaves protruding from the sides.
At the outset the learned trial judge asked Counsel for the
respondent his view of the meaning of the words "canned goods", which
appear in the specific trade mark above described as (a) and in the
design mark (c), and whether that was a proper term, to indicate a
particular ware or particular wares as described, to which Mr. Robinson
answered as follows:—
I do not think it is and I am quite prepared to say that it
is bad and that it ought to be disregarded. I think that would be the easiest
way of dealing with that, my lord, because, quite apart from canned goods, the
registration covers in terms jams, jellies, pickles and sauces.
[Page 265]
I am not concerned with this registration, Exhibit 1, beyond
jams, jellies, pickles and sauces, because those are the goods on which the
plaintiffs have used the mark and I obviously can base my claim for
infringement on the possible similarity between the goods to which the
plaintiff is applying its mark and the goods to which the defendant is applying
his mark and I am not concerned to base my conten- tions on the broad
description of goods which may have been covered in the original registration
but on which the plaintiff since 19331 does not appear to have used the mark. I
do not concede that the mark was not properly registered but I am not relying
on that. I am relying on that mark only in so far as jams, jellies, pickles and
sauces are concerned. Then we come to the second registration which covers, of
the goods on which the plaintiff has used the mark, vinegar, and the third
registration covers, of these goods, vinegar and pickles. I will leave the
question of infringement, my lord, to be decided on the basis of exhibit 1 as
applied to the goods which I have mentioned, exhibit 2, as applied to vinegar,
and exhibit 3 as applied to vinegar and pickles, and that my friend concedes is
good.
The effect of the above declaration is that while the trade
marks or design mark are registered in respect of numerous and all-embracing
classifications of wares, the marks were never used by the respondent except
for a very limited number of classes of wares, and the issues were accordingly
narrowed down. We have it from the admission of Mr. Robinson that the
registration was bad and should be disregarded in respect of "canned
goods", and that the respondent was not relying on the marks except in so
far as they covered jams, jellies, pickles and sauces, or vinegar in the second
registration, and vinegar and pickles in the third registration. The
declaration further admits that since 1931 the respondent does not "appear
to have used the marks".
The respondent complained of the use of the word
"ROSIE" by the appellant, or any similar word, or the representation
of a rose on prepared food products similar to those made and distributed by
the respondent.
It should be noted at once that there is no evidence of
confusion, or deception, by the buying public between the products of the
respective parties, and this is very material. On this point it is stated by Kerly
on Trade Marks at p. 206:—
Where the marks have been circulating side by side in the
market where deception is alleged to be probable, the fact that no one appears
to have been misled is very material.
[Page 266]
Moreover, I cannot persuade myself that the word
"ROSE" considered alone may be registrable under the Act. It is a
word of universal use. It is established in evidence that "there are
literally scores of Rose Brand articles that grocers buy: smoked meats called
'Rosemount'; British Columbia salmon sold under the name of 'Red Rose Brand';
flour sold under the name of 'Rose Reno' and under the name of 'Rose Canadienne'; canned salmon and pilchard sold under the name of
'Rose Marie'; canned fruits or vegetables under the name of 'Royal Rose'."
All the former have been registered as trade marks and, in addition,
"Empire Rose" by the Canada Rice Mills, Ltd., Vancouver, B.C.,
"Glen Rose" by the Kyabram Co-operative Fruit Preserving Co. Ltd.,
for canned apricot, peaches, pears, pineapple and fruit salad,
"Cremerose" for sugar substitute, and "Calirose", on behalf
of the firm of Ross MacKinnon, Vancouver, B.C., for canned tomatoes, tomato
juice, tomato puree, beans, peas and asparagus. So it seems quite impossible to
admit that by mere registration the respondent could have validly acquired
monopoly of the word "ROSE" for its wares.
Eliminating, therefore, the use of the word
"ROSIE" by the appellant, which is further explained by the fact that
it is a contraction of the appellant's name Rosario, it does not seem possible
to hold that there has been an infringement in that respect of the marks of the
respondent so far as they are limited to the words "ROSE BRAND".
More difficulty, however, is encountered by the appellant
when one looks at the get-up of its wares and the dress in which they are
presented to the buyer. Kerly at p. 601 states that the material, colour and
decoration of the wrappers and the lettering and arrangement of the labels
should be looked at to decide whether they were meant as an imitation of the
respondent's marks. (Lever v. Goodwin . In that
case soap wrapped in the same peculiar parchment paper, with the similar type
of printed matter, were treated as an obvious case of fraud. But, as observed
by Farwell J. in Chivers V. Chivers , p. 420 at p.
429:—"The real difficulty is the finding of fact."
[Page 267]
The complaint of infringement alleged by the respondent is
based on sub-sections (a) and (c) of section 3 of The Unfair
Competition Act, 1932, which read as follows:—
3. No person shall knowingly adopt for use in Canada in
connection with any wares any trade mark or any distinguishing guise which
(a) is already in use in
Canada by any other person and which is registered pursuant to the provisions
of this Act as a trade mark or distinguishing guise for the same or similar
wares;
*
* * * *
(c) is similar to any
trade mark or distinguishing guise in use, or in use and known as aforesaid.
The section reads "shall knowingly adopt" and the
appellant contended that when he adopted the get-up of his wares he did not
know that it bore similarity with the get-up registered by the respondent.
However, section 10 of the Act is to the effect that any
person who adopts a mark identical with or similar to a mark already in use
"shall be presumed to have knowingly adopted the same unless it is
established" that it was adopted in good faith and in the belief that one
was "entitled to adopt and use it", or that the mark so adopted has
been continuously used "in the ordinary course of business and in
substantially the manner complained of during the five years immediately before
the commencement of the proceedings".
Now the proceedings in this case were commenced on January
11, 1947. The appellant did not urge before this Court that he could claim the
benefit of section 10 (c) as having continuously used the get-up of his wares
in the ordinary course of his business during the five years immediately before
the commencement of the proceedings and the evidence, to my mind, would not
justify the Court in coming to that conclusion. He did say, however, that he
adopted the get-up complained of in ignorance of the use of the get-up adopted
by the respondent; but it does not seem possible to give him the benefit of
section 10, as one does not find in the record evidence sufficiently convincing
that he has succeeded in rebutting the presumption of having knowingly adopted
his get-up, if it is found to be similar to the marks of the
[Page 268]
respondent, within the meaning of the Act. I think,
therefore, that the litigation must be decided independently of section 10.
Under section 2 (k)—
"Similar", in relation to trade marks, * * * is
meant to describe marks, names or guises so resembling each other or so clearly
suggesting the idea conveyed by each other that the contemporaneous use of both
in the same area in association with wares of the same kind, would be likely to
cause dealers in and/or users of such wares to infer that the same person
assumed responsibility for their character or quality, for the conditions under
which or the class of persons by whom they were produced, or for their place of
origin.
Under sub-section (l) of section 2—
"Similar" in relation to wares, describes
categories of wares which, by reason of their common characteristics or of the
correspondence of the classes of persons by whom they are ordinarily dealt in
or used, or of the manner or circumstances of their use, would, if in the same
area they contemporaneously bore the trade mark or presented the distinguishing
guise in question, be likely to be so associated with each other by dealers in
and/or users of them as to cause such dealers and/or users to infer that the
same person assumed responsibility for their character or quality, for the
conditions under which or the class of persons by whom they were produced, or
for their place of origin.
It should be noted that in a 2 (k) (the
definition just quoted) it is stated that the wares must be "of the same
kind".
In the judgment appealed from it is stated that as to the
similarity of the respective marks of the plaintiff and the defendant
"there can be no doubt", and that they are similar within the
definition of that word in section 2 (k). The judgment continues to say
that the design used by the appellant is identical with the design of the
respondent—a red rose with green leaves—and that the word mark
"ROSIE" adopted by the appellant and used in connection with the word
"BRAND" is obviously similar to that of the respondent.
But it is observed that the definitions of the word
"similar" in sections 2 (k) and 2 (l) offer
three particular requirements:—(1) characteristics of the wares, (2) the
correspondence of the classes of persons by whom they are normally dealt in or
used, and (3) the manner or circumstances of their use. However, when the
learned judge speaks of the characteristics of the wares he says that little
consideration need be given to the common characteristics; that chicken is the
main ingredient of all the products
[Page 269]
of the appellant and is not in use in any way by the
respondent and that vegetables are used to some degree by the respondent and
also by the appellant. He adds, further, that, as to the correspondence of the
classes of persons by whom they are normally dealt in or used and the manner or
circumstances of their use, it has been established in evidence that the
products of both the appellant and respondent are dealt in by wholesale and
retail grocers, and in some retail stores they appear alongside each other, and
that the products of both parties are purchased by the general public. In that
connection the learned judge refers to the judgment of this Court in Proctor
and Gamble Co. of Can. Ltd. v. LeHave Creamery Co. Ltd. ,
where application was made to expunge the registered mark "White
Clover", as applied to butter, the appellant having previously registered
the same word mark as applied to hydrogenated cottonseed and vegetable oils,
and it was held (p. 438) that "the two articles are so associated with
each other as to cause the great majority of the purchasing public to infer
that the same person assumed responsibility for their character and
quality." But in that case it is to be noted that the word marks were
identical and that the two products were used to a certain extent for the same
purpose, i.e., for shortening; that observation is made by the learned trial
judge himself.
Finally, the learned judge states—and that seems to be the
main basis of his decision—that "while some of the products of the
appellant are used for purposes other than those for which the respondent's
goods are used, all are used for food and many of the products of the
respondent are used for sandwiches, as are some of the appellant's
products." On that ground his conclusion was that the wares of the parties
were similar within the meaning of The Unfair Competition Act, 1932, and,
as he had already indicated that their marks were also similar, he held that
the appellant had infringed the respondent's marks and accordingly he granted
an injunction to the respondent, with an order for the delivery up of labels
and dies of the appellant, as claimed, and costs. As the respondent further had
claimed damages, a reference to the Registrar was
[Page 270]
directed to inquire and report as to same, if any, sustained
by the respondent by reason of the appellant's alleged infringement.
I find myself unable to give to sections 2 (k) and
2 (l) of The Unfair Competition Act, 1932, the application made
by the learned trial judge. With respect, in my view, under section 2 (k)
similarity is not established so long as the wares of the respective
parties are not "of the same kind"; and it cannot be held that the
wares of the respective parties come under the definition of the word
"similar" in section 2 (l). As has been seen, Counsel
for the respondent himself admitted that the respondent's marks, so far as they
were meant to apply to canned goods generally, or to preserved goods, were bad,
invalid and could not be upheld.
Trade marks, or design marks, in section 2 of the Act are
meant to distinguish "particular wares falling within a general category
from other wares falling within the same category"; and it is for that
reason that a trade mark cannot be registered or held valid if it should be
claimed for wares "of a general category", that is to say, for canned
goods or for preserved goods. The trade mark must apply to particular wares in
order to distinguish them, says the definition of "Trade mark"
(section 2 (m)) from "other wares falling within the same
category", and that is to say within the same general category.
So, therefore, whilst Counsel for the respondent properly
admitted that he could not hold a trade mark generally for canned goods, or
preserved goods, and that he had to limit his trade mark to jams, jellies,
pickles, sauces and vinegar, in the same way must it be said that the
respondent could never have obtained a trade mark, in the words of the learned
trial judge, as "used for food".
The trade mark could be adapted, asked and prayed for
registration only for "particular" articles of food; and it seems to
be quite clear that although the wares of both parties may be classified as
coming under the general category of "food", it cannot be held that
if the respondent holds trade marks for the particular articles of food, to which
Counsel for the respondent has himself limited the validity of the trade marks,
to wit, jams, jellies, pickles, sauces and vinegar, it can come before the
Courts to ask
[Page 271]
them to exclude the appellant from using a trade mark, even
if it has the same characteristics as the trade mark of the respondent, to be
used in connection with different articles of food, to wit, canned chicken
products in which the appellant deals alone. They are not wares of the same
kind as required by the definition of "similar" in section 2 (k).
They may have the common characteristic of food, but that is not sufficient
to declare them similar, as it would be contrary to the definition of a trade
mark under section 2 (m). Denying the use of the appellant's
trade mark for his chicken products, on the ground that the latter are food,
extends the meaning, or symbol, of the trade mark to a generality going much
beyond the meaning of trade mark and its definition under the Act.
I need not repeat here that a trade mark can be registered only
if "adapted to distinguish particular wares falling within a general
category from other wares falling within the same category." Here the
learned trial judge was right in deciding that the wares of both the appellant
and the respondent fall within the general category of food; but the
respondent's trade mark is limited to distinguish his particular wares falling
within the general category of food from the appellant's particular wares
falling within the same category.
Under The Unfair Competition Act, 1932, food
generally cannot be considered a class of goods and no valid registration can
be attributed to a trade mark pretending to cover all foods.
But, moreover, the registration obtained by the respondent
was not for a general category, even if it could have been so obtained. It is
expressly limited to the particular categories of food stated to be jams,
jellies, pickles, sauces and vinegar. The trade mark here only preserved the
right of the respondent to distinguish these particular wares from other wares
falling within the general category of food and, therefore, it can never be
claimed to exclude the appellant from using the same mark for chicken products
which he alone puts on the market, even if it should be assumed that otherwise
the whole of the trade mark adopted by the respective parties are held to be
similar in other respects.
[Page 272]
I have already indicated that, in my opinion, the word
"ROSE" used by the respondent cannot prevent somebody else from using
the same word and, perhaps, more particularly the appellant from using the word
"ROSIE", which is an abbreviation of his own name; and as the
respondent's marks are composed not only of a rose with green leaves, but they
include the words "ROSE BRAND", it may well be said that, as part of
the marks registered by the respondent cannot exclude the use of the same part
by another manufacturer or producer, for that reason also the respondent was
not entitled in this case to the judgment which it secured in the Court
appealed from.
So far as the complaint of passing-off is concerned, counsel
for the respondent stated in this Court that he submitted it on the record as
it stood and it does not appear that any particular evidence was directed to
that issue. The learned trial judge, having found for the respondent on the
question of infringement, did not consider it necessary to discuss the question
of passing-off and in this Court counsel for the respondent merely referred to
it.
The claim on that score would come under section 11 (b)
of The Unfair Competition Act, 1932, and, to my mind, the respondent
fails on that point in view of the fact that in order to make that section
applicable he had to show that the course of conduct of the appellant was
"likely to create confusion in Canada between his wares and those of a
competitor". The word "competitor" is not defined in the Act
and, therefore, must be taken to have its usual meaning. In the Oxford
Dictionary, 1933 Edition, "competitor" is defined as "one of
several who aim at the same object". The use of that word in section 11 (b)
of the Act, which in section 2 (m) forbids the obtaining of a trade mark
for a general category of wares and enacts that a trade mark must be limited to
particular wares, clearly shows that a "competitor", within the
meaning of the Act, is a man who aims at the same object as another, or
several, and, therefore, cannot include the trader in chicken products as a
competitor to the trader in jams, jellies, pickles, sauces and vinegar.
For these reasons I would allow the appeal and dismiss the
action, with costs throughout.
[Page 273]
The judgment of Taschereau, Rand and Estey JJ. was delivered
by:—
Rand, J.:—The
respondent claims infringement of three trade marks. The first was registered
in 1914 and was described as consisting of "a label, a rose on green
background, with the wording 'Rose Brand', the name of the contents and grown
and packed at Rosemount Orchard, Beamsville, Ontario." The words
"Rose Brand" were printed across the face of the rose. On the
register there is a notation of an assignment on May 28, 1931 by the original
applicant, Davies, to Matthews and a further assignment on September 25, 1931
by the latter to the plaintiff. The mark was to be used in connection with
jams, preserves, canned goods (except salmon), pickles, sauces, marmalades,
jellies (excepting jelly powders), catsups and mustards.
The second mark was registered on July 18, 1931 and
consisted of the "representation of a red rose with a green leaf on either
side and the words 'Rose Brand', the latter being represented in a black
parallelogram"; and was to be used in connection with the manufacture and
sale of olives, vinegar, peanut butter, mayonnaise and salad dressing.
The third, which extends the parallelogram section of the
second, was entered on November 12, 1932 and is described as "a
parallelogram shaped panel, having the representation of a rose protruding from
one upper corner and a horizontally disposed rectangular panel superimposed
upon the parallelogram shaped panel", the illustration of which contains,
as its upper portion, the second mark including the words "Rose
Brand". It was to be used with pickles, pickled goods, sauces, condiments,
prepared mustards, salad dressing, spices, vinegars, jams, jellies, preserved
and canned goods, excluding baking powder, flavouring extracts and jelly
powders. This registration was under The Unfair Competition Act which
came into effect on May 13, 1932.
Mr. Robinson disclaims the use of the second and third marks
for any other wares than vinegar and pickles, but he claims the benefit of the
first for jams, jellies, pickles and sauces. Admittedly the first in its actual
form has never been used by the respondent, but it is urged that by the
[Page 274]
effect of section 18 there is a conclusive presumption that
in relation to the goods mentioned the first was in use at the time of its
registration and in such a manner that the appellant cannot deny that his mark
was adopted with knowledge of registration and use.
The language of section 18 as it speaks of registration
"made pursuant to the provisions of this Act" presents a question of
interpretation of some difficulty. Ordinarily what is done "pursuant"
to a statute is done following the authority of the statute, and if we take the
word "registration" to indicate the act of registering, then clearly
that act in relation to the first mark could not be said to have been so done.
But if "registration" is taken to signify the fact of being on the
register, which clearly it can be, and if results are to be avoided for which
at least no reason appears in the broad purposes of the Act, we are driven, I
think, to the conclusion that the expression embraces all registrations in the
register maintained under the present Act. As Mr. Robinson points out, section
4 (2) would seem to be inexplicable if the phrase as there used did not include
all registered trade marks; and it would seem to me that the same thing can be
said of section 3.
I should add perhaps that although section 18 (2) deals with
the effect of a certified copy of the record of registration, I take it to
imply necessarily that the registration itself would carry the like conclusive
effect. The documents showing the registration in all three cases were offered
and accepted without objection/and it was assumed that they brought before the
court what the register itself could have done had it been offered. In these
circumstances, the proof has been made upon which the section is intended to
operate.
It is to be taken then that the defendant has adopted his
trade mark knowingly in relation to those of the company, but he contends that
the first mark has been abandoned. The designs and the circumstances of their
adoption lead me to the view that the second and third were intended to
supplant the first. In the last no colour of the rose is specified and it is on
a green background. In the former, the rose is red with two green leaves
profecting one on each side at the bottom; but the significant change is in
[Page 275]
the mode in which the words "Rose Brand" as the prominent
feature of the mark appear. These now show in silver on the black parallelogram
producing, in contrast to the rose, a vivid and arresting effect. There are in
evidence over 100 samples of these marks which, in the course of time, have
come to be used with the wares, among others, for which the first is claimed.
Another consideration supporting that intention arises from
the inscription on the lower part of the first, containing the name of the
orchard and the place at which the fruits were grown and packed. Under section
23 (5) (c) the first would now be taken to be a design mark without
attributing any meaning to these descriptive words, but since they would not be
registrable independently of the design, they do not constitute independently a
word mark. The matters before us warrant the conclusion that, in representing
in fact the place of business of the respondent to be at Rosemount Orchards,
Beamsville, they would be misleading; whether or not the respondent is
continuing the business of Davies, its place of manufacture, as advertised, is
at Guelph. The inscription could, of course, have been dropped, but two
modifications in the way of artistic improvement of the remaining design have
already been dealt with.
The foregoing facts seem to me to establish the intention to
relegate the first mark to the role of a mere supporting registration, and that
as a mark for use in association with wares, it has been abandoned.
A similar question arose in Hart's Trade Mark .
There, Hart was the owner of a conventional Red Rose mark registered for the
whole of Class 42, which included "substances used as food, or ingredients
in food." Although he sold condensed milk, his trade mark had not been
used with it, but shortly before an application was made by a competing company
to register a red rose device, Hart had decided to apply his own to that
commodity. The company moved to have Hart's mark expunged or limited by
excluding condensed milk from the goods for which it was registered and Byrne
J. held that as there had been no intention to use the mark with condensed milk
at the
[Page 276]
time of registration, the goods in question should be
expunged. This made it unnecessary to decide the question of abandonment, but
on that point he observed:—
I will only say that this must be a question of intention,
as was pointed out by Mr. Justice Chitty in Mouson v. Boehm ,
and I should feel great difficulty in holding that where, as in the present
case, the only user relied on, so far as concerns the particular goods, is that
evidenced by the mark having been five years on the Register, there has been no
abandonment, when, for more than 15 years subsequent to such five years, prior
to the assignment to the respondent, there had been no user, but a sale of the
description of goods with user of other and different marks.
The later marks here are not different, but their new
designs have been so evolved and in such circumstances as to lead to the same
conclusion. It is quite true that the respondent has renewed the first mark.
That does indeed show an intention to keep the registration alive, but the
intention with which abandonment is concerned is that of using the mark in
connection with particular goods. Here we have not only no evidence other than
the presumption from section 18(2) of the use at the time of registration in
1914 or thereafter by the original owner, but admittedly no user whatever from
the time the company began its business in 1931 until the trial, a period of
over fifteen years.
The remaining question then is whether the canned chicken
goods, including sandwich spread, sold by the appellant and the vinegar and
pickles of the respondent sold chiefly in jars are, in the circumstances,
within the scope of similarity defined by section 2 (l), and I
have come to the conclusion that they are not.
A rose is a well-known constituent of a trade mark; the
evidence discloses nine or ten examples in which the word itself is used, and
in one case with the adjective "red". Such marks are used on canned
corn, pumpkin and salmon, the latter of which was, among others, excepted from
the general class of canned goods in the application for the first mark. The
word, therefore, with or without the flower or its colour or as the name of a
"brand", is not unique or exceptional, and the evidence justifies our
taking it as one of somewhat close differentiation by the general trade. This
characteristic is highly relevant to the likelihood of con-
[Page 277]
fusion as to the source of
wares; and from the facts before us, it would appear that the actual practices
in the trade negative that likelihood in relation to those in question.
An alternative claim for passing off was made, but weighing
the whole of the evidence with care, I am unable to say that the company has
established it.
I would, therefore, allow the appeal and dismiss the action
with costs throughout.
Locke J.:—In
this action the respondent claims an injunction restraining the appellants,
their servants and agents, from using the word "Rosie" or any similar
word, or the representation of a rose on prepared food products similar to
those made and distributed by the plaintiff, an order for the delivery up to
the plaintiff of all labels in the possession of the appellants bearing the
word "Rosie", and damages. The respondent claims the infringement of
three registered trade marks, two of which are said to have been made under the
Trade Mark and Design Act (R.S.C. 1906, c. 71: R.S.C. 1927, c. 201), and
the third under The Unfair Competition Act, 1982. By the Statement of
Defence the appellants put in issue the allegations that the plaintiff or its
predecessor in title had adopted the trade marks in question, or that it was
registered as the owner of the marks.
As proof of its ownership of the first of these marks, the
respondent filled what appears to be the original certificate of its
registration dated December 2, 1914, attached to which there was a certificate
signed by the Commissioner of Patents reading "Certified to be a true and
correct copy of a specific trade mark as registered in the Trade Mark Register
No. 83, folio 20350, in accordance with the Trade Mark and Design Act by
Arthur Henderson Davies on December 2, 1914, application for which was filed
Nov. 16, 1914." Attached to the document is a photostatic copy of Davies'
application for registration and of the mark, being the representation of a
rose with the words "Rose Brand" printed across it and the words
"Grown and packed at Rosemount Orchards, Beamsville, Ont." Upon the
back of the certificate of registration there appear two endorsements dated
respectively May 28, 1931, and September 25, 1931, indicating that the mark had
been assigned first
[Page 278]
to J. G. Mathews and thereafter to the
respondent. The second certificate above referred to which, it is contended, proved
that the trade mark was registered by Davies and thereafter assigned to the
respondent is dated May 22, 1931. In regard to the 1931 mark, the respondent
filed what appears to be the original certificate of the registration of a
specific trade mark of the words "Rose Brand" in a described setting
dated July 18, 1931, attached to which there is what purports to be a copy of
the application for registration. There is, however, no certificate as to this
document.
These certificates were apparently given by the Commissioner
of Patents under the provisions of s. 48 of The Trade Mark and Design Act, c.
201, R.S.C. 1927. That section provided that such a certificate should, without
proof of the signature, be received in all parts in Canada as prima facie
evidence of the facts therein alleged. The certificates, therefore, if
receivable in evidence would have shown that the mark had been registered
respectively by Davies and by the respondent. The first would not have sufficed
to prove the assignments which the respondent contends vested the right to the
mark in it as to which it was silent. S. 48, however, was amended by s. 61 (2)
of The Unfair Competition Act, 19S2, by deleting from it the words
"trade mark" so that as the section related to procedure only it could
not be invoked in support of either certificate at the trial which took place
in 1947. It is said for the respondent that the certificates, by virtue of s.
18 of The Unfair Compeition Act, 1982, are prima facie evidence of the
facts set out in the record of the registration of the marks, and further that
the person named therein is the registered owner of the mark for the purposes
and within the area therein defined and conclusive evidence that at the date of
the registration the trade mark therein mentioned was in use in Canada or in
the territorial area therein defined for the purpose therein set out, in such
manner that no person could thereafter adopt the same or a similar trade mark
on the same or similar goods in ignorance of the use of the registered mark by
the owner thereof. The language of s. 18 is that "the production of a
certified copy of the record of the registration of such
trade mark made pursuant to
[Page 279]
the provisions of this Act" shall be prima facie
evidence of the matters above referred to. This language is capable of the
construction that the words "made pursuant to the provisions of this
Act" refer to a copy certified in accordance with its provisions, and also
of meaning that they refer to the words "trade mark" which immediately
precede them. The certificates were tendered in evidence and admitted without
objection. The learned trial judge considered that the proper meaning of these
words was that the certified copy referred to was one given pursuant to s. 25
of The Unfair Competition Act, 1982. It was not drawn to his attention
that both of the certificates had been given prior to the date when that Act
came into force. For the respondent, it is now said that the words "made
pursuant to the provisions of this Act" refer to the registration of the
mark and not to the certificate and that since the trade mark register made
under the provisions of the earlier Act forms part of the register maintained
under the provisions of The Unfair Competition Act, 1932, these trade
marks fall within the section: the certified copy, it is contended, means a
copy certified under any statutory authority. In my opinion, neither contention
can be sustained. I think the words "made pursuant to the provisions of
this Act" must be interpreted according to what I regard as their plain
meaning, that being that the registration referred to is one made pursuant to
an application under The Unfair Competition Act, 1982. The certified
copies which were received being neither given under the provisions of that Act
nor being copies of registrations made pursuant to it, were neither prima facie
evidence of the facts set out in the record nor conclusive evidence of the
matters above mentioned. Copies of the entries made in the trade mark register
might have been admitted under s. 26 of the Canada Evidence Act, c. 59,
R.S.C. 1927, had the seven day notice required by s. 28 been given and the fact
that the record was one of the ordinary books kept in the Department proven by
the oath or affidavit of an officer of such Department, as required by s. 26.
Neither of these steps were taken and I think it is clear that in tendering the
certificates either s. 48 of the Trade Mark and Design Act or s. 18 of The
Unfair Competition Act, 1932 was relied
[Page 280]
upon. There was no objection made to their reception but, in
the circumstances of this case, I think this should not affect the matter.
The respondent seeking to take advantage of the assistance
given by s. 18 to a plaintiff filing a certified copy of the record of registration,
including the remarkable provision that such copy is conclusive evidence that
at the date of the registration the trade mark was in use in Canada in such
manner that no other person could thereafter adopt the same or a similar mark
on the same or similar goods, must, I think, be required to comply strictly
with the requirements of the section. In Jacket v. The International Cable Company , where certain evidence
had been wrongly admitted without objection, Lopes, L.J. said that it was the
duty of the Court of Appeal to disregard the document improperly admitted as
the case should be decided upon legal evidence, a decision referred to and
adopted in the judgment of Duff, C.J. in The King v. The Ship
"Emma K" . The certificates, in my opinion, were inadmissible
and the claim, in so far as it is one for infringement founded upon the alleged
registration of the trade marks of 1914 and 1931 and their use, must fail.
The third of the trade marks in question was registered by
the respondent as a design mark on November 12, 1932, under the provisions of
the 1932 Act and proven in the manner permitted by s. 18. The mark is stated by
the application to consist of a parallelogram shaped panel having the
representation of a rose protruding from one upper corner and a horizontally
rectangular panel superimposed upon the parallelogram shaped panel, and a
specimen of the mark annexed shows a rose red in colour. By the application for
registration the respondent represented to the Commissioner of Patents that he
had adopted and continuously used the mark in connection with the manufacture
and sale of pickles, pickled goods, sauces, condiments, prepared mustards,
salad dressings, spices, vinegars, jams, jellies, preserved and canned goods,
excluding baking powder, flavoring extracts and jelly powders from May 26,
1931. The president of the respondent company, however, disclosed by his
evidence at the hearing that these statements as to the user of the mark were
[Page 281]
largely inaccurate. The respondent company was incorporated
by letters patent in the year 1931 and in that year and apparently until the
year 1935 the only products manufactured were pickles and vinegar. In 1935 the
respondent commenced to put up olives, in 1937 jams and apple butter, in 1938
fruit juices and preserved cherries and in 1939 sauce for use with meat, and
while the evidence is not entirely clear as to all of these products it would
appear that the mark registered in 1932, with some slight variations in the
case of some products, was used. S. 30 of The Unfair Competition Act, 1982, requires
the applicant for registration of a mark to state in writing the date from
which the applicant or his named predecessor in title has or have used the
mark. While by the terms of s. 18 (2) of The Unfair Competition Act, 1982, a
certified copy of the record of the registration of the mark, subject only to
proof of clerical error therein, is stated to be conclusive evidence that at
the date of the registration the trade mark was in use in Canada for the purpose
therein set out in such manner that no person could thereafter adopt the same,
it was thus shown as part of the plaintiff's case in the course of the
proceedings that if there had been any use of this mark prior to its
registration it was in respect of pickles and vinegar only. Counsel for the
respondent at the trial, in these circumstances, very properly stated to the
trial judge in the course of his argument that so far as the plaintiff's claim
for infringement was concerned he relied upon the 1932 registration in respect
of vinegar and pickles only.
S. 19 of The Unfair Competition Act, 1932, provides
that:—
If it appears to the court that a registered trade mark was
not registrable by the person by whom the application for its registration was
made, the owner thereof shall not be entitled to any remedy or relief in an
action for the alleged infringement of such mark without other evidence of his
rights than the mere production of a certified copy of the record of the
registration.
Following immediately, as it does, the provision in s. 18
(2) above referred to, that the certified copy is conclusive evidence of the
use of the mark in such a manner that no other person could thereafter adopt
the same on the same or similar goods, the sections appear to be inconsistent.
Where, however, as in the present case, it is
[Page 282]
shown by the evidence tendered on behalf of the owner of the
mark that there was no such user in respect of a large number of the products
mentioned in the appli- cation until years after the registration of the mark,
and in particular when counsel for the owner frankly admits that he cannot rely
upon the mark in respect to the claim for infringement, except in respect of
two of the numerous products mentioned, I think the claim may properly be dealt
with on the facts disclosed by the evidence.
The plaintiff's claim should, therefore, be dealt with in so
far as relief is claimed upon the basis of an alleged infringement upon the
footing that it is properly registered in respect of pickles and vinegar only.
The evidence shows that Dastous commenced the business of canning chicken in
various forms in the year 1944. S. 3 of The Unfair Competition Act, 1982, in
so far as relevant, provides that no person shall knowingly adopt for use in
Canada in connection with any wares any trade mark or any distinguishing guise
which is similar to any trade mark or distinguishing guise in use.
"Similar" in relation to a trade mark is defined by subsec. (k)
of s. 2 as describing marks so resembling each other or so clearly
suggesting the idea conveyed by each other that the contemporaneous use of both
in the same area in association with wares of the same kind would be likely to
cause dealers or users of such wares to infer that the same person assumed
responsibility for their character or quality, for the conditions under which
or the class of persons by whom they were produced or for their place of
origin. The respondent's design, mark exhibits a rose and while the mark
applied for and granted did not describe this as a red rose the design filed
with the application may perhaps be taken as part of it and on this the rose is
red in colour. The mark which the appellants sought to register was a word mark
only but in use they exhibited the word written in prominent letters, in
conjunction with a red rose. There is thus some likeness in the appearance of
the two marks as used. The respondent does not, of course, claim the mark in
respect of all articles of food and disclaims any claim to the mark in respect
of canned goods generally. The respondent's registration enumerating various
articles of food, while claiming the mark for canned goods, ex-
[Page 283]
pressly excludes baking powder, flavouring extracts, and
jelly powder. The evidence showed that there were a large number of other
registered marks, one at least registered long prior to the year 1932,
containing the word "rose" in various forms and some containing the
representation of a red rose. Thus, as shown by the certified copy of the file
relating to the appellant's application filed by the respondent as part of its
case, "Rose Brand" was registered as a specific mark by The Canadian
Packing Company, Limited, on August 26, 1920, for hams, bacon, lard, butter,
cheese, eggs and oleomargarine. This mark was assigned to Canada Packers, Ltd.,
by an assignment registered on August 26, 1937. The "Red Rose Brand"
was registered as a trade mark for canned salmon in 1933 by British Columbia
Packers, Limited, and in addition registrations have been made of the words
"Royal Rose" in respect of canned fruits, vegetables and canned fish,
"Rose Marie" for mint products, and "Rose Canadienne",
"Empire Rose", "Glen Rose", "Cremerose"
and "Calirose" for various canned foods. The words "Red
Rose", in conjunction with a representation of a red rose, have also been
widely used for many years as a trade mark for tea. The cross-examination of
Mr. Matthews also indicated that there is a rose or red rose mark for jelly
powders used by some other manufacturer and, for this reason, these goods were
excluded when applying for the registration of the mark. I do not consider that
the appellants' chicken products are "wares of the same kind" as the
pickles and vinegar sold by the respondent, nor, in view of the large number of
other food products sold either with the mark "Rose Brand" or a
representation of a red rose, do I think that the use of the appellants' mark
will cause either dealers in or users of these chicken products to infer that
they were produced by the respondent or that the respondent assumed
responsibility for their character or quality. No doubt these various articles
of food are exhibited in grocery stores in close proximity with each other. In
so far as the dealers in these wares are concerned, I cannot think that there
is any possibility of there being any confusion and, as to purchasers who are
no doubt not given to scanning carefully what is written upon the labels of
food products and who are, I would assume, confronted in
[Page 284]
grocery stores with many different kinds of food bearing the
mark "Rose" in some form or another, I think there is no more
probability of their being led by the mark to conclude that the chicken
products are those of the respondent than they are to conclude that the
respondent's goods are put up by the manufacturers of Red Rose tea, or of the
hams, bacon and other products of the Canada Packers, or the canned fruits,
vegetables and fish of the Windsor Canning Company, Ltd. I think that if there
was any such risk the respondent would not have registered this mark in 1932 in
the face of the registration of the "Rose Brand" by the Canadian
Packing Company, Ltd., twelve years before. The claim for infringement, in my
opinion, therefore fails.
The claim for passing-off was not dealt with by the learned
trial judge since he was of the opinion that the claim for infringement had
been proven. It is said in the Statement of Claim that the use by the
defendants of these labels directs public attention to their wares in a manner
that might reasonably be apprehended to be likely to cause confusion between
the said wares and those of the plaintiff. Upon this aspect of the claim the
respondent does not rely upon the registration of his various marks but upon
their use prior to the date when the appellants commenced to use their mark.
The respondent has shown that, in addition to the manufacture and sale of
pickles and vinegar between the years 1931 and 1935, thereafter between the
years 1935 to 1939 inclusive, it put up and sold extensively olives, jams,
apple butter, fruit juices, preserved cherries and sauce for use with meat. The
respondent did in fact discontinue the production of some of these products
during the war, but there is no evidence to justify the finding that it has
abandoned the use of its design mark upon any of them. The basis of a
passing-off action being a false representation by the defendant, it must be
proved in each case as a fact that such a representation has been made: the
point to be decided is whether, having regard to all the circumstances of the
case, the use by the defendant in connection with the goods of the mark, name,
or get-up in question impliedly represents such goods to be those of
[Page 285]
the plaintiff (Spalding v. Gamage ,
Lord Parker at p. 284). It is not necessary to prove any actual deception or
actual resulting damage, it being sufficient to prove that the practice
complained of is of such a nature that it is likely in the ordinary course of
business to deceive the public. It was shown by the respondent that the labels
used by it upon a variety of products for some years prior to 1944 exhibited a
representation of a rose red in colour, in conjunction with the words
"Rose Brand". The appellants displayed prominently upon their labels
the word "Rosie" in conjunction with the figure of a red rose on
goods which are, in my view, of a different kind than those manufactured by the
respondent. If anyone has been misled there was no evidence to that effect, the
only witness called being the wife of the Toronto representative of the
respondent who expressed her opinion that if she saw canned chicken products
with the words "Rosie Brand" and the picture of a rose she would
think they were the goods of the respondent. Why she should think this rather
than that they were products of other manufacturers using the same or closely
similar brands, she did not explain. The evidence wholly fails to satisfy me
that the use by the appellants of the word "Rosie" alone, or in
conjunction with the figure of a rose, is likely in the ordinary course of
business to deceive the public and result in a passing-off.
I would allow the appeal with costs and dismiss the action
with costs.
Appeal allowed and action dismissed with costs
throughout.
Solicitors for the appellants: Carreau
& Quain.
Solicitors for the respondent: Smart & Biggar.