Date: 20010428
Dockets: 2000-3677-EI, 2000-3678-CPP
BETWEEN:
CKUA RADIO FOUNDATION,
Appellant,
and
THE MINISTER OF NATIONAL REVENUE,
Respondent.
Reasons for Judgment
Rowe, D.J.T.C.C.
[1]
The appellant, CKUA Radio Foundation (CKUA) appealed from a
decision issued by the Minister of National Revenue (the
"Minister") dated May 5, 2000 wherein the Minister
decided the employment of the worker - Gail Burton -
with CKUA during the period from April 9, 1998 to February 1,
1999 constituted insurable employment because she had been
employed under a contract of service pursuant to the provisions
of paragraph 5(1)(a) of the Employment Insurance
Act (the "Act").
[2]
The Minister also issued a letter - on May 5, 2000 -
notifying the appellant that the Minister decided the employment
of Gail Burton during said period was pensionable employment
within the provisions of paragraph 6(1)(a) of the
Canada Pension Plan (the "Plan"). The
appellant appealed - 2000-3678(CPP) - from that decision
and counsel for both parties agreed the result would follow the
within appeal.
[3]
Wanda Bornn (Bornn) testified she is a resident of Edmonton,
Alberta and is the President of Bornn Marketing Ltd. (BML). She
stated her corporation - in May, 1998 - had entered into a
contract with the appellant whereby it would provide her personal
services to perform the function of Sales Manager. Prior to that,
Bornn had been employed as a Sales Manager for a national
ice-cream company and had also worked in the hotel convention
industry. The contract between BML and CKUA required her to also
manage and train sales representatives and to report to the Board
of Directors. Bornn established the rate card - the
document which sets the fees to be charged to advertisers -
and began attending to all details relating to the sale of
advertising, including responses to the CKUA website and other
methods of promoting the station. All salespeople reported
directly to Bornn. She explained that in the business of selling
advertising - in this instance to be aired on radio - it is
usual for people to be paid solely on a commission basis which
accords with the well-known motto within the industry that
"you eat what you kill". Since the sales
representatives - also referred to as account executives -
were paid only for the sales achieved, they were able to work out
of their own homes, set their own hours and use their own methods
for making calls and closing sales. In this way, they could write
a proposal to an advertiser on a Saturday and choose to take
Monday off to go skiing. In Bornn's experience in the sales
industry - and in this specific case - the salespersons used
their own computers, software and office equipment and there was
also software available to them so they could access the CKUA
database, as needed. All sales representatives entered into a
written contract with the appellant but none were required
- exclusively - to devote their total efforts to CKUA
and they were able to work for other persons or entities. Bornn
referred to an individual - Barry Holliday - from
Calgary who worked as an account executive with CKUA but also
sold advertising for a publishing company that targeted a market
with a similar demographic to the appellant. She stated it was
even possible for him to sell advertising on a radio station that
was in direct competition with CKUA for a share of the listening
audience. Bornn explained the procedure followed by the sales
department required a sales representative to submit an order for
advertising - referred to as a traffic order - to the
appellant. The commission on advertising sales was paid at the
rate of 20% for a normal sale but a sales representative -
in some circumstances - could offer a "bonus
week" to an advertiser in which case the appellant did not
pay any commission on the value normally assigned to that extra
period. Bornn stated the usual parameters for offering the
additional advertising time were in the context of the sponsor
having agreed to purchase 13 weeks of advertising. Bornn stated
she is familiar with the details of the working relationship
between Gail Burton and the appellant and - in her opinion
- the usual methods used by other salespersons in carrying out
the sale of advertising also applied to her. Copies of various
Traffic/Sales orders were filed as Exhibit A-1 and one of them
illustrated a situation where the advertiser - Calgary
Co-op - prepaid the advertising account in the sum of
$17,000 - and was granted a bonus week for each pre-paid
quarter within the broadcast pattern. To record that transaction,
there was a notation made - N/C - indicating no commission would
be paid to the salesperson with respect to those bonus weeks.
Bornn noted that the particular advertiser was located within
Gail Burton's sales territory. Since she was fairly new to
the job at that time, Bornn spoke with her concerning the
creation of a program known as Community Calendar which was
designed to serve as a vehicle for the sponsors'
advertising spots. On one occasion, relating to the advertising
purchased by Canada House, Burton exercised her discretion and
granted some bonus spots in relation to a fund-raising activity.
Bornn stated there was a geographic allocation of sales regions
in order to define the rules and boundaries to prevent aggressive
competition and to structure sales to the same market group. As a
result, there were only four such regions - with an urban/
rural mix - created in the entire province of Alberta. Bornn
stated she did exercise more control over the workers involved in
selling advertising than she had been able to do in the ice-cream
business where she discovered the contractors were independent to
the point that she was unable to instruct them in the most
efficient and profitable manner for delivering the product. In
fact, some of them - during exceptionally hot weather when the
demand for the product should have been at the peak - would
choose to take the day off. Even in dealing with the CKUA sales
representatives, Bornn stated she would provide Burton with a
referral but could not - and did not - instruct her
to call on any potential advertiser at a specific time and date.
The city of Calgary was divided into two sales regions based on
factors of geography, sales volume and location of existing
advertising clients and in arriving at the decision, Bornn stated
she relied on information and statistics obtained from the
Calgary Chamber of Commerce. The division of territory permitted
Burton - a single mother living in east Calgary - to
make a day trip to Medicine Hat or Lethbridge and still return
home the same night. Bornn referred to the contract -
Exhibit A-2 - entered into between CKUA and Burton on April
9, 1998. The parties then entered into another contract -
Exhibit A-3 - dated June 15, 1998 which was intended to
replace the previous agreement and it then became the subject of
an amendment - Exhibit A-4 - dated September 1, 1998.
The working relationship between Burton and the appellant was
terminated by means of the letter - Exhibit A-5 -
dated February 1, 1999 sent by Bornn in her capacity as Executive
Account Manager of CKUA to Burton informing her that her services
were no longer required for the reasons stated therein. Bornn
referred to the contract - Exhibit A-3 - and
explained it had included a change to the sales territory
serviced by Burton as well as containing a clause pertaining to
commission earned in a situation where the advertiser had
exchanged product for advertising time on the radio and the
appropriate Goods and Services Tax (GST) was paid and the revenue
recorded in the usual manner. Bornn pointed to paragraph 4 of
said agreement where it was clearly set out that CKUA would have
no obligation to provide any company benefits or to facilitate
any otherwise mandatory deductions such as income tax, employment
insurance premiums or Canada Pension Plan contributions. While no
benefits were made available to Burton or other salespersons,
regular employees of CKUA were entitled to participate in various
benefit programs. All of the revenue earned by Burton pursuant to
the contract with the appellant was commission income based on
sales. There were no scheduled working hours set forth in the
contract and no specific sales target in terms of dollars was
established either within the agreement or verbally. The only
reimbursement by CKUA for expenses incurred by Burton or other
account executives was in connection with travel outside their
designated sales territory or in the instance where Burton was
reimbursed the cost of a civic luncheon because the General
Manager (GM) of CKUA was unavailable and had requested her to
attend on his behalf and represent CKUA. All other costs incurred
to make sales - whether relating to automobile expenses, office
equipment, telephones and other usual outlays - were the
responsibility of each sales agent but CKUA paid Burton's
membership in the Calgary Chamber of Commerce. In the event a
salesperson wanted to solicit a sale from a business located
outside his or her designated territory, then Bornn would have to
give her approval prior to the call being made. A salesperson was
able to hire an assistant at his or her own expense. Burton was
able to offer certain rate reductions to customers but Bornn had
the right to reject any such proposal because all traffic/sales
orders crossed her desk. CKUA management had no idea who the
advertisers were going to be until the orders were presented - by
Bornn - to the department within CKUA responsible for actually
creating the advertisement that would be heard on air. The
salespeople were requested to provide information to Bornn -
preferably on a weekly basis - but at least every two weeks. All
sales were compensated on the basis of commission and 50% of the
relevant amount was eligible to be paid once the contract with
the advertiser had been signed and the balance was paid to the
salesperson after the account had been paid in full by the
client. In the event the client defaulted in payment, then the
initial payment of commission - based on 50% of the total
- had to be repaid by the account executive who had
solicited the contract. Payments to sales representatives were
made by the appellant prior to the 10th day of the
month following the period upon which the commissions were based.
Bornn stated there was no probationary period in the contracts
with account executives as the agreement provided for two weeks
written notice prior to termination of the contract by either
party. Bornn referred to the letter of termination -
Exhibit A-5 - sent by her to Gail Burton on February 1,
1999. Bornn stated Burton had not produced any sales revenue for
several months and she became concerned with the absence of
progress. Burton had not come to CKUA with any general sales
experience and had required more training and ongoing assistance
than others involved in selling advertising for the appellant.
Bornn stated it was usual for her to speak to Burton three or
four times a week on the telephone as well as communicating by
e-mail. Bornn referred to a letter - Exhibit A-6
- dated September 28, 1998 sent to her by Burton in which
Burton had informed her the prospect list prepared on her home
computer would not convert to the software being used at the CKUA
office in Calgary. On July 23, 1998 Bornn wrote a letter
- Exhibit A-7 - confirming her position -
on contract - with CKUA as an account executive in order to
provide information in support of Burton's application for
a loan to purchase a car. Burton stated she received a telephone
call from Mr. Williams, employed by Canada Customs and
Revenue Agency (CCRA) and - during a lengthy conversation - he
asked various questions concerning Burton's contract and
other details concerning her remuneration. Bornn referred to a
letter - Exhibit A-8 - dated October 23, 1998 sent by her
to Burton and two other sales representatives setting out details
of certain accounts receivable relating to advertising contracts.
The sales representatives were involved in the collection process
because their commissions were based on the clients actually
paying the full amount of the advertising account to CKUA. Burton
sent a letter - Exhibit A-9 - dated November 6, 1998,
to Bornn concerning her commissions which - at that time
- were paid to the sales representatives only as the
revenue was taken into account - as earned income - by CKUA even
if the entire amount had been paid in advance.
[4]
Counsel for the respondent filed a Book of Exhibits - R-1
- tabbed 1-21, inclusive, and reference to a particular tab
will indicate it is located within said Book.
[5]
In cross-examination by counsel for the respondent, Wanda Bornn
stated the months of November and December, 1997, and January,
1998, were slow sales periods for Burton but there had also been
a decline in preceding months. Ordinarily, the months of November
and December are very busy and December is the highest billing
month for advertising sales in the entire year. At page 4 of the
documents at Tab 21, Bornn identified a sales projection table
that had been produced by her, based on active clients but the
sales were not placed into the appropriate monthly column until
the payment had been taken into revenue by CKUA in accordance
with established accounting procedures. At the beginning of each
year, CKUA management held a meeting during which an amount of
revenue was identified as being necessary to fund operations of
the radio station for the year but there were no individual sales
targets established for any of the account executives. Counsel
referred Bornn to paragraph 3 in the contract - tab 1 (a
duplicate of Exhibit A-2) in which there was mention of a bonus
being based on sales in excess of sales targets "established
by the CKUA Sales Manager". Counsel referred Bornn to
Exhibit A-3 - a contract between Burton and CKUA dated
June 15, 1998 and to Addendum Two in which there was a
clause pertaining to the payment of a bonus in a sum to be
calculated in accordance with a formula dependent on the amount
of actual sales in excess of the annual sales target. Bornn
stated she had only assumed the function of Sales Manager at some
point in May, 1998 and had not been aware of that provision of
the agreement until later on. Counsel also referred to Exhibit
A-2 - dated April 9, 1998 - the first contract
entered into between Bornn and CKUA - in which - at
paragraph 2(a) - CKUA guaranteed a base salary of $2,000.00
per month together with a schedule of commissions, some of which
were payment of a fee for servicing contracts already entered
into with various advertisers as a result of the efforts of other
CKUA employees or sales representatives. Bornn agreed that the
guarantee had been present but was then removed when the next
contract - Exhibit A-3 - was entered into by Burton
and CKUA on June 15, 1998. Bornn was the sole shareholder in BML
but when she wrote the letter - tab 6 - dated November 17,
1998 - to Burton, she was doing so in her capacity as
Executive Account Manager of CKUA. She stated all the sales
representatives were well aware that she was operating through
her corporation while carrying out the function of Sales Manager
and/or Executive Account Manager of the appellant. The letter to
Burton - at tab 7 - dated November 23, 1998, was sent by
Bornn in her capacity as Executive Account Manager, CKUA Radio
Network. Bornn agreed she could have hired persons to assist her
in carrying out the sales management functions, but -
practically - could not have afforded the expense so that,
although not required to do so by her contract with CKUA, she
ended up performing those services personally. Bornn identified a
memorandum - tab 11 - received from Dian Boisvert of
the accounting department at CKUA concerning certain matters of
policy. Bornn also identified a memorandum - tab 16 -
that she had issued to various persons - including sales
representatives - concerning creative copy backlog and
agreed there was no indication she was acting through - or
on behalf - of BML, her corporation. Similarly, the
memorandum - tab 18 - sent by her to three account
executives - including Burton - concerned an amended
CKUA corporate advertising policy and - again - there
was no reference to it being provided by her within the context
of carrying out a business function of BML. Bornn stated it was
customary for her to send these types of notes or memos and sign
them in her personal capacity. Further, when she communicated
with advertising clients, she identified herself as the Sales
Manager of CKUA. When she wrote the letters - at tab 6 and tab 9
- to Burton, she used CKUA letterhead and signed her name in a
manner indicating she was communicating in her role as Executive
Account Manager. Bornn explained all sales representatives used
CKUA letterhead when writing to clients since it was available
for this purpose. The normal practice was for a sales
representative to sign the letter and to indicate - by
inserting the description below the signature - that he or
she was acting as an Account Executive. Counsel referred Bornn to
Burton's business card - Exhibit R-2 - which
described her as an Account Executive - Calgary Region
- for the CKUA Radio Network. The address listed thereon
was the office space rented by the appellant within the Centre
for Performing Arts where there was a studio and some space for
announcers and sales representatives to use as an office or when
meeting people, including potential advertisers. The business
card also provided a toll free number as well as the fax number
and the website and e-mail address of the appellant. Bornn stated
the card had been designed after she had begun carrying out the
function of Sales Manager but she had not been consulted in the
process of creating the business card. Within the CKUA space in
the Centre for Performing Arts, there were chairs, tables, a
photocopying machine, a fax, various telephones and a computer
containing a database, all of which were at the disposal of sales
representatives. The same software - even though it would
remain the property of CKUA - was available to be loaded onto the
home computer of any account executive if he or she chose to do
so. Burton used the computer at the CKUA office in connection
with making her sales but that was never a requirement of her
contract. The e-mail address was for the CKUA office in Calgary
while the toll free number and the fax machine were connected to
the appellant's Head Office in Edmonton. The letter -
at tab 6 - was considered by Bornn to have been
"disciplinary" in content and while there had been some
changes in the territorial structure and commissions had been
reduced, Bornn became concerned that Burton was not an effective
"team player" within the context of the positive
attitude which was a hallmark of CKUA during its long history of
quality broadcasting in Alberta. Bornn stated the intent was not
to integrate Burton into CKUA itself but to encourage her to
understand that the sales force operated collectively in order to
produce sales revenue required by the station. When the letter of
termination - tab 9 - dated February 1, 1999 was sent
by Bornn to Burton, the sales portfolio of Burton had been
diminishing for some time. Bornn was referred to a document
- Exhibit R-3 - entitled Personal Sales Targets
- and she agreed it had been produced at a sales meeting
but stated it was nothing more than estimates of sales amounts
that could be achieved. At that point, Burton had already reached
62% of her goal, still several months prior to November, 1998. In
the original contract - Exhibit A-2 - at paragraph 6
- there was provision for reimbursement of office expenses
and for "reasonable and approved business-related travel
expenses upon receipt of appropriate expense documentation".
Bornn agreed that was so but pointed out that in the next
contract - Exhibit A-3 - again in paragraph 6 -
there was a new provision entitled: Business Expenses. Within
that paragraph, there was a breakdown between the expenses to be
borne by CKUA and the other costs that would be the sole
responsibility of Burton in her role as an account executive. The
requirement for Bornn to approve a sales call by an account
executive within the assigned territory of another representative
was considered necessary to protect the income source of that
other person. Within the contract - Exhibit A-3 -
dated June 15, 1998 - at clause b of Addendum One, schedule
A - there was a requirement that Burton "submit
proposed contracts to the CKUA Sales Manager for review and
approval as per CKUA's established policies and
procedures". Burton agreed the clause had been inserted in
the agreement but stated there was no practical requirement for
such stringent approval. However, the appellant had put into
place established policies and procedures - as approved by the
Canadian Radio-Television and Telecommunications Commission
(CRTC) - as part of the process involved in the issuance of a
license to CKUA. The rate card - establishing the amount to be
charged for advertising - was prepared by Bornn. An example
- Exhibit R-4 - comprised of three separate sheets
- set out the various rates. Burton and other account
executives had some leeway in order to close a sale, especially
if a client was willing to pay in advance or by credit card, in
which case a bonus week could be offered which essentially
reduced the overall price of the advertising campaign. The bonus
usually involved about 3% of the total cost but could - on
occasion - range as high as 10% of the contract. There was
a change in the billing and commission procedure relating to
account executive contracts and that was the subject of a
memorandum dated November 12, 1998, - tab 4 - signed
by Ken Davis, at that time the Acting General Manager of
CKUA. The commission rate - originally at 20% of the
advertising contract - had earlier been reduced to 17% and
- at tab 8 - Burton had signed an amendment to her
contract whereby she agreed to accept a reduction from 10% to 7%
relating to "contra" advertising where an advertiser
exchanged - in whole or in part - product or service
in return to advertising spots. CKUA established certain policies
concerning advertising and these were set out in a document at
tab 17. This statement of policy was sent by Bornn to the sales
representatives together with a memorandum
- tab 18. The memorandum - tab 19 -
was generated by Bornn and included instructions to the sales
representatives on the methods by which they were to complete the
administrative aspect of the sales work in order to comply with
the requirements of GST and also to adhere to regulations imposed
by the CRTC. The memorandum - tab 20 - outlined the
various territories and the material - at
tab 21 - included spreadsheets used to calculate
commissions for the account executives as well as various graphs
and charts, all relating to advertising sales. Information was
provided - in the form of a binder - to the sales
representatives and additional material was sent from time to
time for placement therein. The salespeople also kept notes of
their activities during the week and this material was provided
to Bornn during their weekly reporting so she could use the
information in order to assess the progress of sales. If Bornn
had not received the appropriate report within two weeks, she
would telephone the individual and take the necessary steps
- including issuing a reprimand - in order to obtain
it.
[6]
In re-examination, Bornn stated BML had been incorporated in
January, 1996 and that all sales representatives received cheques
- from CKUA - in payment of their earned commissions. Bornn
explained that after a lengthy history of non-commercial
broadcasting, CKUA had gone off the air on March 20, 1997.
However, due to a massive effort to gain financial support from
its dedicated audience, it returned to the air the following
month, at which time it was operated by the newly-established,
not-for-profit foundation which had also been registered as a
charitable institution.
[7]
Barry Holliday testified he resides in Calgary and - as an
account executive - began selling advertising for CKUA in
September, 1999. He recalled having signed a contract similar to
the one filed as Exhibit A-3. Prior to becoming a sales
representative for CKUA, he had been selling advertising for a
Calgary publisher and he informed Wanda Bornn that he wanted to
retain those clients and to continue that arrangement even though
he was now about to sell advertising for CKUA. Holliday explained
that he was subject to a "clawback" which was triggered
if the client had not paid the invoice after a period of 90-120
days. Because 50% of the commission on the sale had already been
paid by CKUA, then if the account became a bad debt, the
commission would be recovered from current commissions owed to
him. Holliday worked almost exclusively from an office in his own
home and paid all expenses related to making the sales calls,
including outlays for the operation of his vehicle, computer
equipment, software, promotional material and entertainment of
clients. There was some leeway on the advertising rates and, if a
client was likely to become a repeat advertiser, then a reduction
of 3% to 10% could be offered in order to close the sale.
Holliday stated the amount of time spent in a working day was
irrelevant because remuneration was based solely on commissions
flowing from sales. The method employed in the process was left
to him and he solicited potential advertisers in whatever manner
he deemed appropriate based on his 20 years experience in the
advertising industry. On occasion, Bornn passed on some leads to
him and he dealt with her as principal of the corporation -
BML - which he understood to have entered into a contract
with CKUA to carry out the function of Sales Manager. The only
contact he had with officials at CKUA was when the GM would sit
in on sales meetings.
[8]
In cross-examination, Holliday stated that his sales territory
extended from Red Deer to Calgary.
[9]
Ken Regan testified he resides in Edmonton and has been the GM of
CKUA Radio Network since February 1, 1999 when he took over the
position from Ken Davis. Prior to that, he had worked as a
journalist between 1982 and 1994. Since he was a journalist by
training and by trade - working in both print and radio -
including acting as a producer and legislative bureau chief, he
had not gained any experience in the area of sales. CKUA had
between 25-28 full-time employees, some part-time workers,
together with 10 producers and account executives who functioned
as independent contractors as well as people who volunteered
their services to the station. Prior to Ken Regan becoming the
GM, nearly all employees and contractors were reporting directly
to that position. When the station returned to the air, it was
due to the assistance of thousands of people in the province of
Alberta who volunteered their expertise in many fields. CKUA was
re-organized to operate within the foundation that had been
established in 1995. The CRTC had granted a restrictive authority
to sell advertising - a new undertaking - since CKUA had always
been a non-commercial radio station. Regan stated CKUA management
wanted to contract out the sales of advertising which would be
directed by someone fulfilling the role of Sales Manager as they
did not possess the knowledge to carry out that function. As a
result, CKUA entered into a contract with BML whereby the
corporation owned by Wanda Bornn would sell the advertising
product. The contract with BML was in place when he took over as
GM and, in a re-structuring process, he made it clear to all CKUA
employees and independent contractors that they were to report
directly to their managers in order to eliminate internal
dissensions created by an earlier inefficient structure. He had
never met Gail Burton and only became specifically aware of
her situation when she was about to be terminated - as an account
executive - by means of the letter drafted by Wanda Bornn who had
showed it to him and explained the circumstances. His response
was to advise Bornn that - as Sales Manager - it was her
responsibility to make that decision. As a consequence of the
termination of the working relationship, there were no legal
actions ever commenced by Burton against CKUA. Regan stated he
had never considered Burton to have been an employee of CKUA and
was aware that all the other sales representatives had always
conducted themselves on the basis they were providing services as
independent contractors and all had signed agreements to that
effect. In addition, CKUA had never received any advice to the
contrary concerning these contractual arrangements. Regan
explained that 70% of funding needed to operate CKUA is derived
from donations sent in by listeners and supporters, 25% is
obtained from the sale of advertising and the balance of 5% is
derived from selling technical services. Initially, the faithful
listeners of CKUA over several decades were aghast at the
commercialization - even in a limited sense - of
their beloved radio station and it was a slow process to make the
new format acceptable to that audience. Even now, the goal is to
return to a non-commercial status. Although CKUA had developed a
policy concerning advertising, he did not provide any direction
to any sales representatives. The environment at CKUA was
described by Regan as being unique in the sense the station is an
amalgam of public broadcasting/community radio and a limited
commercial broadcaster. He was aware that many of the contracts
used for selling advertising and some of the sales manuals had
been culled from various sources, probably from several
commercial stations. Regan stated he met with Burton - at
her request - and they held a brief meeting at the Calgary
airport where she explained her view of the circumstances
surrounding her dismissal as an account executive. He agreed to
review the situation and assured her that if an injustice had
been done, then the decision would not be permitted to stand.
During the meeting, no reference was made to her status -
employee or independent contractor - but later on, he
learned Burton was having a problem collecting employment
insurance benefits. CKUA had an employee benefit plan which
included a limited dental plan and Blue Cross but the producers
and sales representatives - who had signed contracts with the
station to provide their services - were not part of this benefit
arrangement and were never considered to be part of the regular
station staff. The employees - other than those involved in
management - are members of a union that has a collective
agreement with CKUA. Regan stated the advertising rates had been
set by Bornn who also provided sales projections to the Board of
Directors in the course of estimating needed revenue - and
the source thereof - for another year of operations. In the
event the sales projection is not attained, it creates a
shortfall and, since the overall budget underwent a reduction of
nearly 80% between the time it ceased to broadcast and when it
returned to the air under the auspices of the newly-created
foundation, the financial situation was precarious and under
continuous scrutiny. The structure of the advertising sales
mechanism was such that Burton - and other account
executives - reported directly to Bornn and he did not
become involved in the process other than to peruse sales
information from time to time or to examine specific details of
an advertising contract, as required. The CKUA office in Calgary
was not staffed on a regular basis and the numerous telephone
lines installed therein are capable of forwarding calls to the
Edmonton office or to the home numbers of sales representatives.
Regan stated he was aware that Barry Holliday was selling
advertising for another entity and - at one time -
had thought Burton was also selling for someone other than CKUA.
He knew she could have hired an assistant and was free to set her
own working hours.
[10] Counsel
for the respondent did not cross-examine.
[11] Sharon
Lynne Cross testified she has worked as a traffic coordinator at
CKUA since November, 1994. Her job is to look after the client
advertising contracts and to log them for the announcers. The
copywriters produced the copy and the producers created the
commercials. She met Gail Burton on one occasion and was aware of
the concept of an account executive being able to offer bonus
weeks.
[12] Counsel
for the respondent did not cross-examine.
[13] Gail
Burton testified that, while living in Calgary, she began working
as an account executive for CKUA on March 17, 1998. She was
unemployed at the time and was at home listening to the station
at which she had earlier provided her services as a volunteer.
She heard a message inviting interested persons to apply for a
sales position and she sent in an application. Later, she
received a telephone call from Ken Davis - the GM -
and he came to Calgary and interviewed her. Davis requested that
she explain why she believed she was suitable for the position
and also provided some details about the nature of the sales
position. She understood it involved prospecting new accounts and
servicing existing clients. Davis later telephoned and offered
her the job which she accepted. The written contract
- Exhibit A-2 - was entered into on April 9,
1998 but she actually started working on March 17, 1998 and
clause 8a of the contract set out the effective date of
March 16, 1998, following which the agreement was to be in
force for a period of three months. The next contract -
Exhibit A-3 - was signed by her on June 15, 1998 but it no
longer contained a guaranteed salary of $2,000.00 per month and -
pursuant to clause 8b - was to be in effect for a further period
of three months. The first contract covered the entire city of
Calgary and other communities in central and southern Alberta, as
set out in Addendum Three. The next document Burton signed was
the amendment - at tab 3 - dated September 1, 1998 in which she
agreed that the commissions payable by CKUA would be reduced and
the contract would be extended through August 31, 1999. All other
terms of the existing contract were to remain unchanged. Burton
stated there was also a change in policy regarding payment of
commissions - tab 4 - as well as a different method
for taking revenue into account - tab 5 - which
affected the timing of payment of commissions to the sales
executives. There was a further revision of commission structure
relating to sales termed as contras and the payment was reduced
from 10% to 7%, to which she signified her consent by signing
- on November 23, 1998, the amendment - at tab 8 - of said
contract. Burton stated she felt as though there had been no real
choice other than to accept the reduction in commission payable
as it had been expressed as a policy of CKUA management. She also
received a memorandum - tab 10 - from Bornn advising
her - as well as the other account executives - not
to accept prizes and certificates in return for advertising
unless they were in addition to an existing contract. Burton
recalled receiving the memorandum
- tab 11 - dated January 8, 1999, from
Bornn which was provided to the sales representatives at a
meeting. She stated she had regarded the document as a written
instruction concerning various matters relating to sales. She
also received other written communications - tabs 16, 17,
18, 19, and 20 - on a variety of topics pertaining to
creative copy backlog, the suitability of certain businesses as
advertisers, further details of corporate advertising policy and
advice that her existing territory had been divided into two
regions. As a result, Carrie Roslinsky moved to Calgary from
Edmonton and began working a portion of the city forming part of
the new territory. Burton stated she was not in agreement with
this amendment to the territory, especially because she had added
to the client base that had existed when she first took on the
role of account executive and did not approve of those new
advertisers being added to the roster serviced by Roslinsky.
Burton stated relevant details concerning her actual clients and
prospects were loaded into the database on the computer at the
CKUA office in downtown Calgary and she had never bothered to
place that information into her home computer. Throughout her
working relationship with CKUA, Burton stated she had never been
aware that any of her advertising clients were unhappy with her
services nor did anyone ever advise her that any complaints had
been made. The sheet containing personal sales targets -
Exhibit R-3 - was prepared following group discussion and,
while the sum of $250,000 - pertaining to her - was not
specifically established, that number was regarded as a goal to
be strived for during the current fiscal year and she was -
at the time of the meeting - already at the 62% mark. Her
remuneration was calculated from information contained in regular
reports submitted by her to Bornn. The rate cards were provided
by Bornn and the account executives were aware they could offer a
discount of 3% to 10% as an incentive to a customer. Upon
receiving the letter - tab 6 - dated November 17,
1998, from Bornn, Burton stated she was upset and decided to
respond by sending a lengthy reply - tab 7 - which
she wrote on CKUA letterhead obtained from the Calgary office.
She used the same stationery to write to her clients. When she
received her letter of termination - tab 9 - dated
February 1, 1999, she disagreed with the reasons stated therein
but agreed she had not provided reports to Bornn for December,
1998 and January, 1999. She also acknowledged that her
advertising sales had declined for the preceding three or four
months prior to that time because she had not properly planned
for the impact of the flood of advertising undertaken by
businesses in the month of December by targeting them early in
the fall when there was still some money available in their
advertising budgets. Burton attended sales meetings in Red Deer
and Banff and was reimbursed for any trip outside her sales
territory. Bornn permitted her to retain one client from her
former territory and Burton stated she was aware Bornn's
permission was required prior to attempting to sell to any
businesses in another territory. The business card
- Exhibit R-2 - was prepared by CKUA and
she used it while canvassing potential advertisers. She devoted
all of her working time to CKUA and went to the downtown office
nearly every day where she used the office equipment, machines
and the computer. Although she did not pay a lot of attention to
her status at the time, she always felt as though she was an
employee, despite having signed various contracts in which she
had agreed - with CKUA - to provide her services in
her capacity as an independent contractor. The only expenses
incurred by her were for car expenses and parking and she was
able to set her own hours. Since she had never worked as an
independent contractor earlier in her career, it seemed to her as
though the account executive position at CKUA was very much like
other jobs she had held where she had been an employee. While
working for the appellant, she had always reported directly to
Bornn.
[14] In
cross-examination by counsel for the appellant, Gail Burton
stated she had been a volunteer at CKUA and was aware -
through media reports - that the station was encountering
difficulties, including a shortage of money and so she donated
some of her time to host events or to assist in any manner
requested. When she became an account executive, there was an
advertising account from Chevron - valued at $50,000
per year - that she took over from the former
representative. Prior to becoming a sales representative for
CKUA, she had been employed - on salary - by the City of
Calgary and part of her job involved the purchase of radio
advertising. Earlier, she also had some acquired retail sales
experience. The first contract - Exhibit A-2 -
was not signed until April 9, 1998. She did not seek formal legal
advice with regard to signing any of the contracts and amendments
thereto, but did inquire of her former brother-in-law - a
lawyer - about the effect of the revisions to the
commission structure. She was aware that in paragraph 4 of both
agreements - Exhibit A-2 and Exhibit A-3 - there was
reference to her providing her services as an "independent
contractor" and she understood she would not receive any
employee company benefits nor would any of the usual deductions
be taken from her pay cheques. At no time during her working
relationship with the appellant, did she ever inquire about the
absence of deductions from the payment of commissions. After
being terminated by CKUA, the following month she found a job and
worked until December, 1999, in a position involving production
of advertising. As a consequence of that new employment, Burton
stated she qualified for employment insurance benefits and when
she completed the appropriate form in support of the claim, she
described her work - as an account executive for CKUA - as being
in the category of self-employment. Later, an official from CCRA
interviewed her and asked questions concerning details of her
work situation which she considered somewhat peculiar since she
had never intended that her work at CKUA would be included in the
pool of employable hours upon which to base a claim for future
employment insurance benefits. In terms of her working conditions
at CKUA, Burton stated she attempted to return home each day by
3:00 p.m. and was aware she could have worked from her residence
but "did not mind going down to the office". Another
sales representative was frequently at the downtown office and
Burton preferred to work from that location. In the event she had
been required to be absent from work for only a day or two,
Burton stated she would not have informed Bornn. The income from
selling advertising for CKUA - in the sum of $24,443.79 -
was her sole income during the relevant period. She paid her own
car expenses and telephone costs. As for not submitting reports
- to Bornn - in December, 1998, Burton explained
there was nothing significant to report as there had been very
few sales. She realized she had misjudged the planning for the
holiday season and would have done better the following year. On
one occasion, an existing client had been exhibiting signs of a
desire to cut back on advertising and Burton contacted Ken Davis
- the GM - who came to Calgary and discussed the
advertising program - in person - with a manager of that
business. Another time, a customer was reluctant to renew an
advertising contract and wanted to meet the Sales Manager, Wanda
Bornn. Burton was aware that Bornn provided her services to CKUA
through her corporation, BML. As for granting discounts to
clients, initially she would seek approval from Bornn. Burton
stated a "Blues Bar" had gone bankrupt leaving an
outstanding account owing to CKUA for some advertising she had
sold. Notwithstanding that default, she still received full
commission for that sale and no return of any part of the
commission was ever demanded by CKUA. After her work as a sales
representative had been terminated, she did not issue any legal
action against the appellant because she is a devoted fan of CKUA
and its commitment to provide quality radio programming.
[15] James
Willows testified he is a CPP/EI Coverage Officer at CCRA. In
handling the particular file which became the subject of the
within appeal, he spoke to Gail Burton, Dian Boisvert and Wanda
Bornn. He also examined various documents including the various
contracts signed by Burton. He had access to cancelled cheques
paid to Burton and reviewed the letter - tab 9 -
terminating Burton's working relationship. The ruling
report - tab 12 - was prepared by him and - at
page 11 - he tabulated all of the cheques received by
Burton from CKUA during the relevant period. Willows stated he
had understood - from Bornn - that Burton could have
sold advertising for another company during the same sales call
but not if it was to be broadcast on another radio station.
[16] In
cross-examination, Willows stated he wrote the letter -
Exhibit A-10 - dated February 9, 2000, by which he
communicated his ruling, and referred therein to the requirement
- of Burton - to provide Bornn with reports. He also
decided that she was required to perform the services personally
and could not have hired a substitute. He also ascertained there
had been training provided to her. He took into account there had
been an advertising client that had gone bankrupt while owing
money to CKUA and that Burton had still received her full
commission on the sale. He had not been aware of any so-called
"clawback" provision but it would not - in any
event - have changed his opinion as to the status of Burton.
After issuing the ruling, Willows stated he referred the matter
to payroll audit and it was that department which was later
responsible for certain assessments having been issued against
the appellant involving other workers. In carrying out his
function, Willows stated he had never considered Bornn -
acting as Sales Manager - to have been an employee of CKUA.
[17] Counsel
for the appellant submitted that Burton was free to work for
other entities while selling advertising for CKUA, could set her
own hours and was free to work in accordance with her own
methods. She had signed various contracts which clearly set out
her status and was under no compulsion to do so. Both parties
- in good faith - entered into a contractual
arrangement in which they believed they were dealing with each
other on the basis of Burton providing her services as an
independent contractor and they subsequently acted in conformity
with that accord. Counsel pointed out that Burton paid her own
expenses associated with the selling process and had resisted the
division of her territory because it was seen by her to have a
negative impact on her ability to generate sales income. While
CKUA - as the broadcaster - was essential to the
overall process, counsel submitted the evidence established that
Burton was carrying on business on her own account and was not an
employee of the appellant.
[18] Counsel
for the respondent submitted the first contract signed by Burton
contained a guaranteed salary during a period that one usually
would associate with a probationary term. Counsel referred to
various items of correspondence directed to Burton indicating she
was considered an integral part of the CKUA structure and the
exchange of communication between Bornn and Burton was consistent
with that of an employer/employee relationship. Pursuant to
paragraph 7 of each contract signed by Burton and CKUA, there was
a simple mechanism for terminating the contract and it did not
require elaborate reasons to be given, as might be prudent when
discharging an employee for cause. Overall, in counsel's
view of the evidence, the circumstances of the working
relationship were such that the Minister was correct to decide
that Burton was an employee engaged in insurable employment with
CKUA during the relevant period.
[19] In
Wiebe Door Services Ltd. v. M.N.R. [1986] 2 C.T.C. 200,
the Federal Court of Appeal approved subjecting the evidence to
the following tests, with the admonition that the tests be
regarded as a four-in-one test with emphasis on the combined
force of the whole scheme of operations. The tests are:
1. The control test
2. Ownership of tools
3. Chance of profit or risk of loss
4. The integration test
Control:
[20] Gail
Burton received some initial training and - because she had
not come from a background in advertising sales - required
more ongoing assistance than others who were experienced
salespeople. Bornn communicated with her frequently and Burton
also attended sales meetings and participated in planning
sessions concerning, inter alia, the preparation of sales
projections. Initially, Burton sought permission from Bornn to
offer discounts to existing and/or potential advertising clients
and both Davis - the GM - and Bornn - acting as
Sales Manager - went to Calgary in order to meet with an
existing client for the purpose of persuading that advertiser to
renew a contract and - on another occasion - to convince a
business to advertise on CKUA. Both of these advertisers spent a
considerable amount of money and the amount earned by those
accounts made up a significant part of CKUA revenue. When one
examines the letter - tab 6 - dated November 17, 1998
- sent by Bornn to Burton - the contents thereof constitute a
form of censure or reprimand directed to Burton for apparently
having become drawn into "station politics". There is
also reference to "negativity", "rumours" and
"mistrust and destruction within a working environment"
as well as an admonition to refrain from participating in
"gossip". Burton replied to that communication by
sending a lengthy letter - tab 7 - in which she
attempted to be conciliatory and at one point was moved to assure
Bornn that her authority was not being challenged by Burton nor
was she about to participate in any manner concerning the issue
of the position of General Manager. The memorandum - tab 16
- dated October 1, 1998, sent by Bornn to Burton and other
account executives contains a list of instructions in which
certain procedures were to be undertaken by named individuals.
The 5-page communication - tab 19 - dealt with a
variety of topics, including instructions pertaining to the
efficient manner of completing documentation required by CKUA
creative and accounting departments. In regard to the specific
process of making sales, there were instructions issued on
subjects such as paying attention to lead time, the need to
obtain backgrounder sheets from the client, methods of
communicating with an advertiser and advice to account executives
stating that "the utmost importance" be attached to the
matter of the traffic/sales order because it had to be completed
comprehensively and contain proper information in a manner
acceptable to Bornn. There was a gray binder provided to Burton
and the other sales representatives in which updated promotional
material, rate card revisions and other updates could be
inserted. The letter of termination - tab 9 -
referred to Burton's failure to file reports as requested
by Bornn as well as a failure to meet certain standards necessary
for the growth of a viable sales portfolio caused
- presumably - by a lack of the "skill
sets" required to achieve that end. Certainly, Addendum One,
Schedule A, clause b of Exhibit A-3 - required Burton to
provide weekly sales reports to the CKUA Sales Manager and to
submit proposed contracts to her for review and approval in
accordance with the appellant's established policies and
procedures. Within clause a of that Addendum, the Sales Manager
had the right to redefine the sales territory at any time and
there was reference to protection of sales within that designated
territory. The point is, that when one steps back and observes
the conduct of Bornn - as the designated agent of CKUA
- it is difficult to accept that the appellant was dealing
with Burton as an independent provider of services rather than as
an employee who was expected to conform to policies and
procedures within a hierarchical model, including a clear
requirement to be subordinate to the directions of Bornn. The
working hours were not established by CKUA but - through
receipt of weekly reports to Bornn - the appellant was able
to monitor ongoing efforts - by Burton and others - to make
sales and to gauge the progress - or lack thereof -
in proceeding towards the dollar volume needed to maintain the
current level of operations. In this sense, and acknowledging the
nature of the sales profession, this test leans toward defining
Burton's status as that of an employee.
Tools:
[21] While it
is true Burton could have worked at home in the same manner as
another account executive - Holliday - she chose not
to do so and CKUA did not object to her using the downtown office
space together with all of the related equipment, including the
computer and database. For anyone involved in attempting to make
sales within a widespread territory, a vehicle and a telephone
are extremely important tools and these were owned by Burton. In
my opinion, this test is neutral when examined in this strict
context but it still forms part of the overall analysis required
by the four-in-one test.
Chance of profit or risk of loss:
[22] Burton
was paid on a commission basis in the same manner as many
salespeople including those who are clearly working as employees.
She was responsible for the major expenses associated with her
work and could increase her income by selling more advertising
and by doing so without compromising her commission base by
offering too many bonus weeks or in accepting goods or services
under the category of contra which was subject to a commission of
only 10%, later reduced to 7%. In addition, there was a clear
understanding set forth in the contract - Exhibit A-3
- at paragraph 2d - that Burton would share in any loss in
the event an advertising account was considered - by CKUA
- to have become an uncollectible debt, in which event,
that amount of commission attributable to the debt would be
deducted from future commissions. However, the evidence was that
a client of Burton had gone bankrupt and had not paid the
outstanding advertising account to CKUA but she had not been
deducted any amount from her remuneration as a consequence. I
regard it as significant that the initial contract with Burton
- Exhibit A-2 - having a three-month term - provided
her with a guarantee of $2,000.00 per month. The next contract
did not contain any such provision but one would not ordinarily
expect an independent contractor to begin providing services
pursuant to a guarantee - as opposed to a retainer -
since that impacts on the very question of chance of profit or
risk of loss. Thereafter, the commissions were reduced as a
matter of policy and I accept the evidence of Burton that she
felt there was very little choice but to accept the new base rate
for commissions if she wanted to continue working as an account
executive. Her territory had been divided earlier - and despite
her protests - that had been the decision made by Bornn, as she
was entitled to do under the terms of the contract. Burton had no
investment in a real entrepreneurial sense and if sales were poor
- as they were towards the end of her tenure - then
her income was reduced but that is not the same as actually
running the risk of being out-of-pocket as a consequence of
having agreed to deliver a specific service or product to another
in exchange for a certain price. Burton was paid to attend
meetings held outside her territory and her membership in the
Chamber of Commerce was paid by CKUA. Her expenses in connection
with attending a luncheon - at which she substituted for
the GM of CKUA - were paid by the appellant. While earning
money on a commission basis is not the same as piece work - in
the sense that the efforts expended in the production of more
widgets brings more money - there is still a direct
relationship between the amount of the sales - as approved
by Bornn - and the remuneration paid which was based upon a
strict formula that was amended twice. The result of the analysis
relating to this test leads me to conclude - on balance
- that it favours a characterization of employee.
Integration:
[23] This test
is one of the most difficult to apply. At page 206 of his
judgment in Wiebe, supra, MacGuigan, J.A.
stated:
"Of course, the organization test of Lord Denning and
others produces entirely acceptable results when properly
applied, that is, when the question of organization or
integration is approached from the persona of the
"employee" and not from that of the
"employer," because it is always too easy from the
superior perspective of the larger enterprise to assume that
every contributing cause is so arranged purely for the
convenience of the larger entity. We must keep in mind that it
was with respect to the business of the employee that Lord Wright
addressed the question "Whose business is it?"
Perhaps the best synthesis found in the authorities is that of
Cooke, J. in Market Investigations, Ltd. v. Minister of Social
Security, [1968] 3 All. E.R. 732 at 738-39:
The observations of Lord Wright, of Denning L.J., and of the
judges of the Supreme Court in the U.S.A. suggest that the
fundamental test to be applied is this: "Is the person who
has engaged himself to perform these services performing them as
a person in business on his own account?" If the answer to
that question is "yes," then the contract is a contract
for services. If the answer is "no" then the contract
is a contract of service. No exhaustive list has been compiled
and perhaps no exhaustive list can be compiled of considerations
which are relevant in determining that question, nor can strict
rules be laid down as to the relative weight which the various
considerations should carry in particular cases. The most that
can be said is that control will no doubt always have to be
considered, although it can no longer be regarded as the sole
determining factor; and that factors, which may be of importance,
are such matters as whether the man performing the services
provides his own equipment, whether he hires his own helpers,
what degree of financial risk be taken, what degree of
responsibility for investment and management he has, and whether
and how far he has an opportunity of profiting from sound
management in the performance of his task. The application of the
general test may be easier in a case where the person who engages
himself to perform the services does so in the course of an
already established business of his own; but this factor is not
decisive, and a person who engages himself to perform services
for another may well be an independent contractor even though he
has not entered into the contract in the course of an existing
business carried on by him.
There is no escape for the trial judge, when confronted with
such a problem, from carefully weighing all of the relevant
factors, as outlined by Cooke, J."
[24] In the
within appeal, there is no question that the appellant - with a
license to operate a radio network and the ability to broadcast
advertisements pursuant to regulations established by the CRTC -
was the mechanism that ultimately produced the revenue.
Advertisers are not about to pay for publicity unless it is aired
on the station owned by the appellant - in accordance with
established policies and procedures - after the commercial
forming the substance of the transaction has been created by the
traffic, creative and production departments of CKUA. The
evidence establishes that the appellant - when it gained
permission to air commercials on a limited basis - did not
have personnel who were experienced in sales since the entire
history of the radio station had been as a commercial-free
broadcaster. As a result, the decision was taken by the
management of the appellant to farm out - to Wanda Bornn
and her corporation - the entire sales and marketing
function and to retain her services as the Sales Manager. In that
sense, one can appreciate the intent of the appellant was to
separate that novel function of selling advertising from the
remainder of the operations, especially since the commercial
content was producing only 25% of the revenue needed to operate
in any given year. However, BML - Bornn's corporation
- did not enter into contracts with Burton and the other
account executives. Burton's contracts were with the
appellant. Bornn - acting as the appellant's Sales Manager
- organized the sales force and supervised their efforts as well
as approving the individual advertising contracts to ensure they
met with the existing policies of CKUA in that regard. The
business card - Exhibit R-2 - designed by CKUA employees
for use by Burton clearly represents her to be an account
executive but the information provided therein is almost
exclusively devoted to directing interested parties to the CKUA
infrastructure whether in Edmonton or Calgary. There would be no
need for advertisers or potential clients to be aware of the
precise characterization of the working relationship between
Burton and the appellant as their concern would only be that she
was authorized to sell advertising which would be broadcast on
the appellant's radio network. Unlike her colleague -
Holliday - Burton did not handle any advertising sales for
another entity and she worked - for the most part -
out of the CKUA office in Calgary from which place she made many
of her calls and also arranged to meet clients at that location.
Had Burton been acting throughout as a separate entity - as
purported by Bornn through her corporation - there would
not have been the need for the extent of control and supervision
and insistence in specific detail in following set procedures;
instead it would have been more attuned to the achievement of a
specific result without being concerned about the nuts and bolts
of the process. Of course, any vendor of a product utilizing any
sort of sales mechanism is going to monitor progress and will
institute action in the event problems occur in the area of
achieving expected results but that should be expected to occur
on a lateral or horizontal basis from entity to entity rather
than from the top downwards in circumstances where there is a
strong essence of subordination permeating the working
relationship. Burton took over an existing territory in which
advertisers had contracts with CKUA. Like most salespeople, she
was left alone to search for gold but at least she had been
directed to the known producing vein and was not expected to
prospect entirely on her own. However, the advertising rates were
established by Bornn and were the subject of a published rate
card. Other sales representatives - such as Holliday
- may well have been acting in such a manner that they were
operating a business on their own account without the extent of
control applied to Burton and - apparently - that
issue will be grist for another mill. The fact that Burton could
offer a bonus week - in certain circumstances - is no more
indicative of the status of independent contractor than the
example where a store owner instructs clerks that - to
close a sale - a reluctant customer can be offered a
discount ranging up to 15%. On balance, I choose to regard this
test - pertaining to integration - as favouring the status of
employee.
[25] In this
field of jurisprudence, it is difficult to apply the results in
other cases even where the facts appear to be very similar. It
does not require many points of difference - in some or all
of the areas concerning the tests to be applied - before
the cumulative or multiplier effect leads to a different result.
There are cases in which door-to-door sellers of long-distance
service have been held to be independent contractors. One of
these is the case of Ivanov v. M.N.R.,
T.C.J. 8646,wherein I referred to the case of
740944 Alberta Ltd. v. M.N.R., T.C.J. 8428,
(1999-1868(EI) and 1999-1869(CPP)). In that instance,
Porter D.J.T.C.C. dealt with the situation of an individual who
had been selling long-distance services for a marketing entity
owned by the numbered company. In that instance, the Minister had
issued a decision that the worker had been an employee engaged in
insurable and pensionable service. In the 740944 case,
Judge Porter held the worker had not been providing services
pursuant to a contract of service but had been functioning as an
independent contractor. Some of the matters considered by Judge
Porter in the course of his analysis are as follows:
-
there was an agreement entered into by the worker and the company
whereby both parties intended the worker would be an independent
contractor and, there being no clear evidence they functioned
differently in the course of the working relationship, that
deference should be given to the intentions of the parties at the
time of signing;
-
if salespersons wanted to do well, it was beneficial for them to
attend the sales meetings where they could be updated on programs
and services for sale;
-
people had a choice of territory and whether they worked or not
on a given day was up to them;
-
there was no requirement the salespeople had to be in the office
at any appointed time;
-
the sales personnel paid for their own transportation to make the
calls door-to-door;
-
there was the opportunity for profit if they organized themselves
in an efficient manner and there was the risk of loss if they
incurred expenses but did not generate any commission revenue
from sales;
-
the salespeople were not integral to the business of the
appellant corporation in that they could choose to work for other
organizations so long as when they were standing at the door of a
potential customer they did not offer long distance services of
any provider except AT & T;
- each
salesperson was operating their own mini-business in whatever
manner they saw fit;
[26] In a
recent decision of mine - Randy Fatt v. M.N.R.
2000-3591(EI) - dated April 12, 2001, I found the appellant
to have been an independent contractor while selling pay phone
locations for which he was compensated on a commission basis at a
flat rate per phone placement. The appellant paid his own
expenses for cellular telephone and car expenses. The payor
provided no tools, equipment or office space and very little in
the way of promotional or sales-related material. The reporting
requirements were undertaken mainly as a basis for receiving
compensation which was dependent on the number of sales completed
as listed on the appropriate sheet. Throughout, there was a
marked absence of control and the main office of the company was
located in Vancouver while the selling territory of the appellant
was in Alberta. It was a new venture without any established
guidelines or business base and the marketing tool employed was a
British Columbia corporation that through its Sales Manager
- a former co-worker of the appellant - engaged the
appellant's services due to his proven abilities as an
experienced career salesman willing to develop a customer base
for a new concept in the placement of pay phones within a newly
de-regulated industry.
[27] In the
case of Frontier Business Centre Ltd. v. M.N.R.
(97-1106(UI) and 97-124(CPP))- a judgment of the
Honourable Judge Bowman, as he then was, Tax Court of Canada,
dated May 20, 1998, two salesmen were found to have been working
as independent contractors while selling new and used farm
equipment. Judge Bowman found they had no fixed hours, worked out
of their homes and were not required to meet any sales quotas or
even to sell anything. In fact, they were discouraged from
attending at the payor's office since he wanted to make the
sale himself and not have to pay a commission. They paid all
their own expenses - initially - and then received
reimbursement only in accordance with the commission split - 30%
of the net profit - once a sale had been completed. They were
free to hire other people, for which they paid, and chose what
sales would be attempted. A significant difference between those
facts and the situation in the within appeal is that those
salesmen were able to choose the price they would charge for the
equipment and had full discretion as to the amount they would
allow on a trade-in which would directly impact on their share of
the net profit. Judge Bowman found there was no control over
their income-generating activity nor were there any assigned
territories. In addition, he held they were not integrated into
the organization even though their services - overall
- had an effect on the profit of Frontier Business Centre
Ltd.
[28] In the
case of Charbonneau v. Canada (Minister of National Revenue
-M.N.R.), [1996] F.C.J. No. 1337, the Federal Court of Appeal
dealt with the issue whether or not a log skidder was an employee
or independent contractor. The judgment of the Court was
delivered by Décary, J.A. who stated at page 1:
"Contract of employment or contract of enterprise? This,
once again, is the question that arises in this case, the issue
in which is whether the respondent, the owner and operator of a
skidder, was engaged in insurable employment for the purposes of
the application of paragraph 3(1)(a) of the Unemployment
Insurance Act.
Two preliminary observations must be made.
The tests laid down by this Court in Wiebe Door Services Ltd. v.
M.N.R. - on the one hand, the degree of control, the ownership of
the tools of work, the chance of profit and risk of loss, and on
the other, integration - are not the ingredients of a magic
formula. They are guidelines which it will generally be useful to
consider, but not to the point of jeopardizing the ultimate
objective of the exercise, which is to determine the overall
relationship between the parties. The issue is always, once it
has been determined that there is a genuine contract, whether
there is a relationship of subordination between the parties such
that there is a contract of employment (art. 2085 of the Civil
Code of Québec) or, whether there is not, rather, such a
degree of autonomy that there is a contract of enterprise or for
services (art. 2098 of the Code). In other words, we must not pay
so much attention to the trees that we lose sight of the forest
- a particularly apt image in this case. The parts must
give way to the whole.
Moreover, while the determination of the legal nature of the
contractual relationship will turn on the facts of each case,
nonetheless in cases that are substantially the same on the facts
the corresponding judgments should be substantially the same in
law. As well, when this Court has already ruled as to the nature
of a certain type of contract, there is no need thereafter to
repeat the exercise in its entirety: unless there are genuinely
significant differences in the facts, the Minister and the Tax
Court of Canada should not disregard the solution adopted by this
Court."
[29] Returning
to the within appeal, the first contract - Exhibit A-2
- had a term of three months. The next agreement -
Exhibit A-3 - was effective for another three-month period.
Then, by an amendment to said contract - tab 3 -
dated September 1, 1998 - the term of the contract was extended
through August 31, 1999. It was this document which reduced the
commission structure. The short duration of the first two
contracts and the guaranteed income provided for in the first
agreement smack of a probationary period usually applicable to a
new employee rather than a commercial arrangement with another
business entity. If the agreement provides for termination upon
two weeks written notice - without having to provide
reasons - then what is the point of the two back-to-back
three-month contracts except within the context of providing
training and supervision and using that period to assess the
individual's ability to sell the appellant's product.
Also, it seems to me that if a business has entered into an
arrangement with an independent contractor to provide a service -
payment for which is based solely on commission - and
there are others involved in the same process, there would be
little need for providing advice and direction to this so-called
entrepreneur. Instead, another independent contractor could be
added to the pool of revenue producers without the need to
terminate the services of any one of them. The appellant created
territorial boundaries in a reasonable attempt to protect that
region from other salespeople and to preserve the potential for
earning a decent income stream. That is laudable but it does not
accord with the dog-eat-dog culture that is supposed to be the
hallmark of the radio advertising business, as expressed by
Bornn.
[30] It is
apparent the parties intended the appellant would be functioning
as an independent sales contractor and they basically carried out
the terms of said agreement. As for the effect to be given to the
agreements - Exhibits A-2 and A-3 - it is clear what the parties
thought their relationship was will not change the facts. In the
case of Minister of National Revenue v. Emily Standing,
147 N.R. 238, Stone, J.A. at pages 239-240 stated:
"...There is no foundation in the case law for the
proposition that such a relationship may exist merely because the
parties choose to describe it to be so regardless of the
surrounding circumstances when weighed in the light of the
Wiebe Door test ..."
[31] For the
most part, the parties conducted themselves throughout their
working relationship in accordance with the terms of the
contracts entered into between them from time to time. Burton did
not ever intend to hold herself out - to CCRA - as an
employee of the appellant during the relevant period and was
willing to allow herself to be regarded - by CKUA -
as an independent contractor even though she had never functioned
in that role earlier in her working life. While at CKUA, she
doubted there was very much difference between the actual
conditions under which she functioned on a day-to-day basis -
when compared with earlier positions where she had been a
salaried employee - except she knew she was paid on a commission
basis and would not be participating in any employee dental or
medical plans. From the perspective of Gail Burton, it is not
reasonable to conclude that she regarded herself as carrying on
business on her own account when working as a sales
representative within the overall organization and business
structure established by the appellant to sell advertising in
order to generate revenue for the station. Burton was not an
auxiliary motor engaged in producing revenue for CKUA, she was an
integral part of the appellant's main engine. It appears
the General Manager of the appellant - Ken Regan -
shared Burton's view of her working relationship since he
took it upon himself to meet with her in Calgary to discuss her
termination and listened to the reasons offered by her while
seeking a review of that decision. He informed Burton that he
would inquire into the matter and ensure no injustice had been
carried out and, if the decision had not been proper, he would
intervene to make it right. That conduct is not consistent with
what one would normally expect to see when dealing with the
termination of a business relationship entered into with an
independent contractor. It is apparent that CKUA was fairly new
to the commercial aspect of broadcasting and it appears as though
the touchy-feely, friendly, community-based concept - so beloved
by its devoted fans and staunch defenders for decades - survived
the transition.
[32] I caution
any reader to avoid regarding these reasons as representing a
useable template capable of being applied to other sales
representatives working under contract for CKUA during the same
period, as it will not take much of a turn on the facts to permit
a different result. That is regrettable in one sense because the
distinctions are often so fine they are lost in the details. The
jurisprudence - in my view - can be fairly criticized as
being too fact-driven and, therefore, not particularly useful to
those researching a specific scenario in the hope of discovering
some solid foundation upon which to base a course of conduct
relevant to the provision of services. Unfortunately, unless and
until there is some major modification to the legislation or a
dramatic revision in the jurisprudence undertaken at the
appellate level, there is no escape for the trial judge and even
if there were, someone would track him or her down and demand a
resolution to the conundrum created by different views of the
specific mutual undertaking that created the working relationship
at issue. But, one has to make a decision in accordance with the
facts - as found - and then apply the relevant
jurisprudence. Often, the discharge of the burden of proof is
accomplished by the smallest of margins. Other times - as
in the within appeal - despite having presented a strong
case, an appellant will fall short of the mark.
[33] Taking
into account the evidence and applying the jurisprudence in the
manner directed, I cannot disagree with the finding of the
Minister that Gail Burton was employed in insurable employment
with the appellant during the relevant period. As a result, the
appeal is hereby dismissed.
[34] As agreed
at the outset, the result in appeal 2000-3678(CPP) is governed by
the above disposition so that it is also dismissed.
Signed at Sidney, British Columbia, this 28th day of April
2001.
"D.W. Rowe"
D.J.T.C.C.
COURT FILE
NO.:
2000-3677(EI)
STYLE OF
CAUSE:
CKUA Radio Foundation and M.N.R.
PLACE OF
HEARING:
Edmonton, Alberta
DATE OF
HEARING:
February 15 and 16, 2001
REASONS FOR JUDGMENT
BY:
the Honourable Deputy Judge D.W. Rowe
DATE OF
JUDGMENT:
April 28, 2001
APPEARANCES:
Counsel for the
Appellant:
Samy F. Salloum
Counsel for the
Respondent:
Louis A.T. Williams
COUNSEL OF RECORD:
For the
Appellant:
Name:
Samy F. Salloum
Firm:
Samy F. Salloum Professional Corporation
Edmonton, Alberta
For the
Respondent:
Morris Rosenberg
Deputy Attorney General of Canada
Ottawa, CanadaCOURT FILE
NO.:
2000-3678(CPP)
STYLE OF
CAUSE:
CKUA Radio Foundation and M.N.R.
PLACE OF
HEARING:
Edmonton, Alberta
DATE OF
HEARING:
February 15 and 16, 2001
REASONS FOR JUDGMENT
BY:
the Honourable Deputy Judge D.W. Rowe
DATE OF
JUDGMENT:
April 28, 2001
APPEARANCES:
Counsel for the
Appellant:
Samy F. Salloum
Counsel for the
Respondent:
Louis A.T. Williams
COUNSEL OF RECORD:
For the
Appellant:
Name:
Samy F. Salloum
Firm:
Samy F. Salloum Professional Corporation
Edmonton, Alberta
For the
Respondent:
Morris Rosenberg
Deputy Attorney General of Canada
Ottawa, Canada
2000-3677(EI)
BETWEEN:
CKUA RADIO FOUNDATION,
Appellant,
and
THE MINISTER OF NATIONAL REVENUE,
Respondent.
Appeal heard on common evidence with the appeal
of CKUA Radio Foundation (2000-3678(CPP)) on February 15
and 16, 2001 at Edmonton, Alberta, by
the Honourable Deputy Judge D.W. Rowe
Appearances
Counsel for the
Appellant:
Samy F. Salloum
Counsel for the
Respondent:
Louis A.T. Williams
JUDGMENT
The
appeal is dismissed and the decision of the Minister is confirmed
in accordance with the attached Reasons for Judgment.
Signed at Sidney, British Columbia, this 28th day of April
2001.
J.T.C.C.